Two-sided markets, pricing, and network effects

Bruno Jullien (), Alessandro Pavan and Marc Rysman
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Bruno Jullien: TSE-R - Toulouse School of Economics - UT Capitole - Université Toulouse Capitole - UT - Université de Toulouse - EHESS - École des hautes études en sciences sociales - CNRS - Centre National de la Recherche Scientifique - INRAE - Institut National de Recherche pour l’Agriculture, l’Alimentation et l’Environnement

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Abstract: The chapter has ten sections, which cover the theory of two-sided markets and related empirical work. Section 1 introduces the reader to the literature. Section 2 covers the case of markets dominated by a single monopolistic firm. Section 3 discusses the theoretical literature on competition for the market, focusing on pricing strategies that firms may follow to prevent entry. Section 4 discusses pricing in markets in which multiple platforms are active and serve both sides. Section 5 presents alternative models of platform competition. Section 6 discusses richer matching protocols whereby platforms price-discriminate by granting access only to a subset of the participating agents from the other side and discusses the related literature on matching design. Section 7 discusses identification in empirical work. Section 8 presents approaches to estimation. Section 9 discusses estimation in empirical work. Finally, Section 10 concludes.

Keywords: Two-sided market; Platform; Pricing; Network effects; Matching (search for similar items in EconPapers)
Date: 2021
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Citations: View citations in EconPapers (9)

Published in Kate Ho; Ali Hortacsu; Alessandro Lizzeri. Handbook of Industrial Organization, Volume 4, 4, Elsevier, pp.485-592, 2021, Handbook of Industrial Organization, 978-0-323-91513-7. ⟨10.1016/bs.hesind.2021.11.007⟩

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Related works:
Working Paper: Two-sided Markets, Pricing, and Network Effects (2022)
Working Paper: Two-sided Markets, Pricing, and Network Effects (2021)
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Persistent link: https://EconPapers.repec.org/RePEc:hal:journl:hal-03828345

DOI: 10.1016/bs.hesind.2021.11.007

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