The Nature of Marketing

Chuck Brymer

in Palgrave Macmillan Books from Palgrave Macmillan

Date: 2009
ISBN: 978-0-230-22723-1
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Chapters in this book:

Ch Chapter 1 The Power of One and the Power of Many

Chuck Brymer

Ch Chapter 10 A Blueprint for a Consumer-Driven Society

Chuck Brymer

Ch Chapter 2 The Anatomy of a Digital Community

Chuck Brymer

Ch Chapter 3 Welcome to the Age of Reference, Not Deference

Chuck Brymer

Ch Chapter 4 Why Speed Is the New Big

Chuck Brymer

Ch Chapter 5 The First Law of Engaging a Community: Conviction

Chuck Brymer

Ch Chapter 6 The Second Law of Engaging a Community: Collaboration

Chuck Brymer

Ch Chapter 7 The Third Law of Engaging a Community: Creativity

Chuck Brymer

Ch Chapter 8 Attracting the Swarm

Chuck Brymer

Ch Chapter 9 The Chief Community Officer: A New Agent for Your Brand

Chuck Brymer

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DOI: 10.1057/9780230227231

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