Personal Brands

Roberto Álvarez Blanco

in Palgrave Macmillan Books from Palgrave Macmillan

Date: 2010
Edition: First Edition
ISBN: 978-0-230-30287-7
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Chapters in this book:

Ch 1 Brand Yourself, or be Branded: Imagining Life, Identity and Relationships

Roberto Álvarez Blanco

Ch 2 Finding the Best Fit and the Best Relationships: Anthropology and Needs

Roberto Álvarez Blanco

Ch 3 First Steps: Talent, Mission and Courage

Roberto Álvarez Blanco

Ch 4 If it Works for Me … Narcissism, Authenticity and Values

Roberto Álvarez Blanco

Ch 5 ‘It’s the Difference, Stupid!’ Relevance, Energy and Differentiation

Roberto Álvarez Blanco

Ch 6 Dress for Success, Get Up on the Stage and Perform: Reputation, Image and Positioning

Roberto Álvarez Blanco

Ch 7 Give Yourself that Personal Touch: Creativity, Aesthetics and Optimism

Roberto Álvarez Blanco

Ch 8 Give Me a Lever Long Enough and I Shall Move the World: Leadership, Influence and Power

Roberto Álvarez Blanco

Ch 9 Reach for the Stars … Architecture and Good Governance for your Personal Brand

Roberto Álvarez Blanco

Ch 10 Design and Live your Personal Brand … with Passion: Setting an Agenda for your Action Plan

Roberto Álvarez Blanco

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DOI: 10.1057/9780230302877

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