Sport Business in the Global Marketplace

Hans Westerbeek and Aaron Smith

in Palgrave Macmillan Books from Palgrave Macmillan

Date: 2003
ISBN: 978-0-230-59889-8
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Chapters in this book:

S-commerce: Facing the Future of Sport Business

Hans Westerbeek and Aaron Smith

Bums on Seats: The Social Phenomenon of Sport

Hans Westerbeek and Aaron Smith

Putting Sport on the Map: The Structure of Global Sport

Hans Westerbeek and Aaron Smith

Business or Pleasure: The Commercialisation of Sport

Hans Westerbeek and Aaron Smith

Self Service: Sport and the Services Economy

Hans Westerbeek and Aaron Smith

In the Spider’s Web: The Internet and Competitive Advantage in Global Sport

Daniel Evans

Speaking in Tongues: Global Sport Marketing across Cultures

Hans Westerbeek and Aaron Smith

Sport Trek: Future Sport Business in the Global Marketplace

Hans Westerbeek and Aaron Smith

Epilogue: Brilliant Orange Finally Go all the Way!

Hans Westerbeek and Aaron Smith

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Persistent link: https://EconPapers.repec.org/RePEc:pal:palbok:978-0-230-59889-8

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DOI: 10.1057/9780230598898

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