branding@thedigitalage

Edited by Herbert Meyers and Richard Gerstman

in Palgrave Macmillan Books from Palgrave Macmillan

Date: 2001
ISBN: 978-1-4039-0546-8
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Chapters in this book:

Introduction

Herbert Meyers and Richard Gerstman

The Internet Explosion

Herbert Meyers and Richard Gerstman

From Retailing to E-Tailing

Herbert Meyers and Richard Gerstman

E-Retailing: A Look Ahead

Herbert Meyers and Richard Gerstman

Web Brands

Herbert Meyers and Richard Gerstman

The Strategic Role of E-Branding

Herbert Meyers and Richard Gerstman

The Dynamics for Package Goods on the Internet

Herbert Meyers and Richard Gerstman

Brand Design for Digital Viewing

Herbert Meyers and Richard Gerstman

Interactive Brand Design Research

Herbert Meyers and Richard Gerstman

Interfacing with the Consumer

Herbert Meyers and Richard Gerstman

Interfacing with Advertising

Herbert Meyers and Richard Gerstman

Brand Identity and the Law

Herbert Meyers and Richard Gerstman

A Look Ahead: E-Biz in the New Millennium

Herbert Meyers and Richard Gerstman

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Persistent link: https://EconPapers.repec.org/RePEc:pal:palbok:978-1-4039-0546-8

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DOI: 10.1057/9781403905468

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