Advanced Technologies in Business, Volume I

Edited by Shahriar Akter (), Md Afnan Hossain (), Hélène Yildiz (), Demetris Vrontis () and Alkis Thrassou ()

in Palgrave Intersections of Business and the Sciences, in association with Gnosis Mediterranean Institute for Management Science from Palgrave Macmillan

Date: 2026
ISBN: 978-3-032-03480-9
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Chapters in this book:

Ch Chapter 1 Advanced Technologies in Business: An Overview of Strategic, Managerial, and Marketing Impacts

Shahriar Akter, Md Afnan Hossain, Hélène Yildiz, Aleksandra Figurek, Demetris Vrontis and Alkis Thrassou

Ch Chapter 10 Exploring Configurations of Data-Driven Decision-Making Dimensions for Successful Growth Hacking Implementation: An fsQCA Approach

Luca Simone Macca and Gabriele Santoro

Ch Chapter 11 A Theory-Driven Exploration of Metaverse Customer Engagement: Insights from Structural Topic Modelling

Reeti Agarwal, Ankit Mehrotra, Sana Moid, Nishant Sinha and Nitin Shankar

Ch Chapter 12 Navigating Strategic Decision-Making: The Role of Data Ecosystems and Analytics in SMEs—A Bibliometric Analysis

Filippo Ferrarini, Simona Leonelli and Bernardo Balboni

Ch Chapter 13 The Implications of Advanced Technology Adoption in Healthcare Organizations on Workforce Dynamics

Lior Naamati-Schneider and Fiorella Pia Salvatore

Ch Chapter 2 Advancing Digital Maturity: A Path to Business Model Innovation in the Event Industry

Anastasia Romanova

Ch Chapter 3 The Role of Artificial Intelligence and Metaverse in the Indian Service Sector

Ambika Kulshrestha, Sandeep Kulshrestha, Apostolos Rafailidis and Leonidas Efthymiou

Ch Chapter 4 Neuromarketing: Hype or Hope

Indre Razbadauskaite-Venske and Saidas Rafijevas

Ch Chapter 5 Artificial Intelligence (ΑI) in Accounting and Finance

Mihail Diakomihalis

Ch Chapter 6 Financial Transformation and Business Finance Integration Under Financial Sharing Service Centres

Panagiotis E. Dimitropoulos and Konstantinos Koronios

Ch Chapter 7 Building AI-Ready Leadership: Bridging the Gap Between Policy, Training, and AI Integration

Nicole Dujany and Alberto Ferraris

Ch Chapter 8 Overcoming Barriers and Establishing a Framework for AI Adoption in HR Technology: A Case Study of CBG Tech Entertainment

Jason Drewery, Niki Kyriakidou and Alfred Chinta

Ch Chapter 9 AI-Driven E-Commerce: Consumer Reactions, Engagement, and the Path to Brand Loyalty

Paula Rodrigues

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Persistent link: https://EconPapers.repec.org/RePEc:pal:pinobs:978-3-032-03480-9

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DOI: 10.1007/978-3-032-03480-9

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