Brand Intelligence

Baohong Sun ()
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Baohong Sun: Cheung Kong Graduate School of Business

in Future of Business and Finance from Springer

Date: 2026
ISBN: 978-3-032-17490-1
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Chapters in this book:

Ch 1 Digital Technologies and Marketing Innovation

Baohong Sun

Ch 10 Omni-Domain Marketing and Brandnetics™

Baohong Sun

Ch 11 Web3 and Participatory Marketing

Baohong Sun

Ch 2 Platform Enterprises

Baohong Sun

Ch 3 Consumer Decision-Making Process and Brand Experience

Baohong Sun

Ch 4 Building Brand Intelligence

Baohong Sun

Ch 5 Online Community

Baohong Sun

Ch 6 Online Store

Baohong Sun

Ch 8 Mobile Applications

Baohong Sun

Ch 9 The Command Center and Intelligent Marketing

Baohong Sun

Ch Chapter 7 Smart Products and Smart Stores

Baohong Sun

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DOI: 10.1007/978-3-032-17490-1

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