Wine Positioning

Pierre Mora ()
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Pierre Mora: KEDGE Business School

in Management for Professionals from Springer

Date: 2016
ISBN: 978-3-319-24481-5
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Chapters in this book:

Ch 1 Introduction: Issues, Objectives, and Method

Pierre Mora

Ch 2 Understanding Consumer Behavior

Pierre Mora

Ch 3 Identity, Segmentation, and Positioning

Pierre Mora

Ch 4 Terroirs: Tell Me Where You Come From?

Pierre Mora

Ch 5 Wine Brand: Take It Easy?

Pierre Mora

Ch 6 When the E-Shopper Meets the Wine Industry

Pierre Mora

Ch 7 Tools for Wine Differentiation and Positioning

Pierre Mora

Ch 8 The World of Appellations

Pierre Mora

Ch 9 The World of Brands

Pierre Mora

Ch 10 Conclusion

Pierre Mora

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Persistent link: https://EconPapers.repec.org/RePEc:spr:mgmtpr:978-3-319-24481-5

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DOI: 10.1007/978-3-319-24481-5

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