Digital Wine

Tara Brabazon (), Mick Winter () and Bryn Gandy ()
Additional contact information
Tara Brabazon: Charles Sturt University
Mick Winter: Charles Sturt University
Bryn Gandy: New Zealand Public Service

in SpringerBriefs in Business from Springer

Date: 2014
Edition: 2014
ISBN: 978-981-287-059-9
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Chapters in this book:

Ch Chapter 1 Introduction: Free, Mobile, and Useful—the Rise and Rise of QR Codes

Tara Brabazon, Mick Winter and Bryn Gandy

Ch Chapter 10 100 % Pure New Zealand

Tara Brabazon, Mick Winter and Bryn Gandy

Ch Chapter 11 Creative Industries: A Pinot in One Hand, a Throttle in the Other

Tara Brabazon, Mick Winter and Bryn Gandy

Ch Chapter 12 Conclusion

Tara Brabazon, Mick Winter and Bryn Gandy

Ch Chapter 2 QR Codes and the Dialogue Between Analogue and Digital

Tara Brabazon, Mick Winter and Bryn Gandy

Ch Chapter 3 Form Follows Function: How to Use QR Codes

Tara Brabazon, Mick Winter and Bryn Gandy

Ch Chapter 4 From Social Networking to Geosocial Networking

Tara Brabazon, Mick Winter and Bryn Gandy

Ch Chapter 5 Disintermediation and Reintermediation: From Professional to Amateur to Professional

Tara Brabazon, Mick Winter and Bryn Gandy

Ch Chapter 6 Social Networking: Moving Beyond Space and Time

Tara Brabazon, Mick Winter and Bryn Gandy

Ch Chapter 7 QR Codes and Wine Media

Tara Brabazon, Mick Winter and Bryn Gandy

Ch Chapter 8 Mark(et)ing the Bottle: Using QR Codes to Build New Wine Regions

Tara Brabazon, Mick Winter and Bryn Gandy

Ch Chapter 9 World Famous in New Zealand

Tara Brabazon, Mick Winter and Bryn Gandy

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Persistent link: https://EconPapers.repec.org/RePEc:spr:spbrbu:978-981-287-059-9

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DOI: 10.1007/978-981-287-059-9

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