Omnichannel im Einzelhandel

Mark Harwardt (mark.harwardt@fham.de) and Ralf Haberich (ralf.haberich@shopgate.com)
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Mark Harwardt: Hochschule für angewandtes Management
Ralf Haberich: Shopgate GmbH

in Springer Books from Springer

Date: 2024
ISBN: 978-3-658-43939-2
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Chapters in this book:

Ch Kapitel 1 Einleitung

Mark Harwardt and Ralf Haberich

Ch Kapitel 2 Das veränderte Kaufverhalten

Mark Harwardt and Ralf Haberich

Ch Kapitel 3 Omnichannel

Mark Harwardt and Ralf Haberich

Ch Kapitel 4 Omnichannel im Einzelhandel

Mark Harwardt and Ralf Haberich

Ch Kapitel 5 Fazit

Mark Harwardt and Ralf Haberich

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DOI: 10.1007/978-3-658-43939-2

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