Innovation Heroes:Understanding Customers as a Valuable Innovation Resource

Fiona Schweitzer and Joe Tidd
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Fiona Schweitzer: Grenoble École de Management, France & University of Applied Sciences Upper Austria, Austria

in World Scientific Books from World Scientific Publishing Co. Pte. Ltd.

Abstract: This book provides the knowledge necessary for succeeding in a world where companies increasingly work side-by-side with customers to create new products and services. It is a pivotal navigation tool that helps cruise the ocean of customer integration methods and explains how the methods work, when to choose which, and how to seize advantages while avoiding pitfalls.

Keywords: New Product Development; Customer Integration; Innovation; Innovation Tools (search for similar items in EconPapers)
JEL-codes: O32 (search for similar items in EconPapers)
Date: 2018
ISBN: 9781786345363
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https://www.worldscientific.com/worldscibooks/10.1142/q0158 (text/html)
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Chapters in this book:

Ch 1 Customers at the center stage , pp 1-41

Fiona Schweitzer and Joe Tidd

Ch 2 Direct approaches to open the solution space: Users as creativity machines , pp 43-97

Fiona Schweitzer and Joe Tidd

Ch 3 Indirect approaches to open the solution space: Methods to identify latent needs , pp 99-140

Fiona Schweitzer and Joe Tidd

Ch 4 Approaches to close the solution space: Customers as evaluators , pp 141-189

Fiona Schweitzer and Joe Tidd

Ch 5 Integrated approaches to open and close the solution space: Multiple customer interaction , pp 191-238

Fiona Schweitzer and Joe Tidd

Ch 6 Development of organizational customer integration capabilities and implementation of customer integration in NPD and NSD , pp 239-255

Fiona Schweitzer and Joe Tidd

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