International Journal of Online Marketing (IJOM)

2011 - 2021

Current editor(s): Hatem El-Gohary

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Volume 8, issue 4, 2018

Influence of Electronic Word of Mouth (e-WOM) on Brand Credibility and Egyptian Consumers' Purchase Intentions pp. 1-14

Basma El-Sayed El-Baz, Reham Ibrahim Elseidi and Aisha Moustafa El-Maniaway

Social Media as Political Participation Tool Among Millennials: An Applied Research on Egyptian Social Media Users pp. 15-37

Tamer Abbas Awad and Enas Kamel Farghaly

Social Media Ambiance Can Make Strong Message for Consumer Brand Purchase Behavior pp. 38-48

Gursimranjit Singh and Maninder Singh

The Quality of Autism Spectrum Disorders Online Websites Promoting Awareness and Supporting Parents: The Case of Arabic Website pp. 49-58

Ereny Gobrial

The Effects of Task Characteristics on the Continuous Usage of Mobile Applications pp. 59-75

Chen-Ya Wang

Volume 8, issue 3, 2018

Understanding Egyptian Consumers' Intentions in Online Shopping pp. 1-18

Reham I. Elseidi

Predictors of Nigeria's Premier University Undergraduate Students' Online Shopping Adoption pp. 19-35

Adeola Omobola Opesade and Omotola A. Fabowale

Components of Consumer Factor and Its Influence on Attitude of the Student Online Shopping Community: Consumer Factor and Its Influence on Attitude pp. 36-51

R.Rajendra Kumar

An Evaluation of the Impact of Keyword Frequency on Keyword Prominence pp. 52-70

Edwin Mwosa Kivuti

Exploring Online Marketing Adoption Factors Among Used Car Sellers in Ghana pp. 71-83

Masud Ibrahim, Anthony' Freeman Mensah and Frederick Asare

Volume 8, issue 2, 2018

Consumer Behavior in Online Risky Purchase Decisions: Exploring Trustworthiness Across Culture pp. 1-26

Kenneth David Strang

A Cross-Cultural Perspective on Motives and Patterns of Brand Recommendation in Social Media pp. 27-44

Castulus Kolo, Stefan Widenhorn, Anna-Lena Borgstedt and David Eicher

Service Quality and Customer Satisfaction in Online Banking pp. 45-56

Vijayalakshmi Dharmavaram and Rajyalakshmi Nittala

Mobile Service Design Thinking for Consumer Decision-Making Under Multichannel Environment pp. 57-71

Ming-Hsiung Hsiao

Volume 8, issue 1, 2018

Evaluating the Performance of e-Government in Egypt: A Public-Value Approach pp. 1-20

Safaa Ahmed Hussein

E-Marketing Practices from Jordanian Tourism Agencies Perspectives: A Qualitative Evidence pp. 21-36

Ghazi Al-Weshah

How Do UK B2C High-Tech Start-ups Utilise Innovation Through Social Media to Improve Business Performance and Outcomes? pp. 37-54

Raja Yahya Alsharief

An Empirical Study on Factors Influencing Shoppers' Online Buying Behavior: A Study in Dehradun and Haridwar Districts of Uttrakhand, India pp. 55-79

Som Aditya Juyal

Volume 7, issue 4, 2017

Shopping via Instagram: The Influence of Perceptions of Value, Benefits and Risks on Purchase Intentions pp. 1-20

Chayada Apiraksattayakul, Savvas Papagiannidis and Eleftherios Alamanos

The Effects of Utilizing Social Media Tools During Crisis from Public Relations Practitioners' Views in the UAE pp. 21-38

Hamza Saad Mohamed

The Influence of Assortment Satisfaction on Customer Loyalty: An Empirical Survey of Students pp. 39-51

Pranay Verma and Anil Kumar Sharma

Demographic Factors Associated with Online Shopping Experiences of Saudi Arabian Women pp. 52-62

Ragad Abdulhameed Hannon and Walter Richard Schumm

Assessment of e-Business Mode of Selected Private Universities in the Philippines and Pakistan pp. 63-77

Gilbert M. Talaue and Tahir Iqbal

Volume 7, issue 3, 2017

Consumer Sentiment in Tweets and Coupon Information-Sharing Behavior: An Initial Exploration pp. 1-19

Chen-Ya Wang, Yi-Chun Lin, Hsia-Ching Chang and Seng-cho T. Chou

Digital Marketing in Online Education Services pp. 20-29

Surabhi Singh

Infrastructural Drivers of Online Shopping: An International Perspective pp. 30-41

Syed Akhter

Shopper's Stance Towards Web Shopping: An Analysis of Students Opinion of India pp. 42-54

Katta Rama Mohana Rao and Chandra Sekhar Patro

Volume 7, issue 2, 2017

Customer Orientation Implementation Constructs in the Banking Sector: A Theoretical Construct Development and its Empirical Validation pp. 1-22

Riyad Eid and Ali Ahmed Abdelkader

An Evaluation of the Effects of Social Media on Client: Advertising Agency Relationships in the UK pp. 23-41

Kristina Krasimirova Dimitrova and Steve MacKay

Does Demographics Affect Purchase Frequency in Online Retail? pp. 42-56

Prateek Kalia

An Empirical Examination of Saudi Consumers Attitudes Towards Online Shopping pp. 57-80

Raja Yahya Alsharief and Felwa Al-Saadi

Volume 7, issue 1, 2017

An Empirical Study to Find the Road-map for Understanding Online Buying Practices of Indian Youths pp. 1-15

Subhajit Bhattachary and Vijeta Anand

Saudi Consumers Attitudes Towards Online Shopping: An Attempt Towards Building Online Shopping Framework in KSA pp. 16-36

Raja Yahya Alsharief

Emotions in Motion: The Combined Effect of Positive and Negative Emotions on Personalised E-Commerce pp. 64-78

Ilias O. Pappas, Panos E. Kourouthanassis, Sofia Papavlasopoulou and Vassilios Chrissikopoulos

Volume 6, issue 4, 2016

Corporate Reputation and C2C Websites: An Exploratory Approach pp. 1-11

Amira Trabelsi Zoghlami, Karim Ben Yahia and Mourad Touzani

Online Shopping: Exploring Perceptions of Digital Natives in the United Arab Emirates pp. 12-35

Muneeza Shoaib and Hameedah Sayani

E-Satisfaction and E-Loyalty: Two Main Consequences of Online Buying Attributes pp. 36-53

Gyaneshwar Singh Kushwaha and Mukesh Kaushal

A Cross-Cultural Comparison of a Global Brand's Strategies on Micro-Blogging Sites: Sina Weibo vs. Twitter pp. 54-72

Bela Florenthal and Mike Chen-Ho Chao

Volume 6, issue 3, 2016

The Role of Education in Breaking the Nexus between e-Marketing and Online Fraud pp. 1-14

Francesco Sofo and Michelle Sofo

Does Social Media Really Help?: From Customer Involvement to New Product Success pp. 15-33

Rebecca Liu and Aysegul Eda Kop

User and Firm Generated Content on Online Social Media: A Review and Research Directions pp. 34-49

Abhinita Daiya and Subhadip Roy

Brand Loyalty and Online Brand Communities: Is Brand Loyalty Being Strengthened Through Social Media? pp. 50-61

Katherine Barnet and Sharmila Pixy Ferris

Volume 6, issue 2, 2016

Stakeholder Relationship Management in Online Business and Competitive Value Propositions: Evidence from the Sports Industry pp. 1-17

S. M. Riad Shams

Mobile Phone Purchasing and Brand Presence on Facebook pp. 18-33

Barry Ardley, Jialin Hardwick, Lauriane Delarue and Nick Taylor

Internet Adoption and International Marketing in the Jordanian Banking Sector pp. 34-48

Said Al-Hasan, Brychan Thomas and Ayman Mansour

Deriving Competitive Intelligence from Social Media: Microblog Challenges and Opportunities pp. 49-61

Elisa Arrigo

The Potential Contribution and Uses of Twitter by Tourism Businesses and Destinations pp. 62-77

Marios D. Sotiriadis

Volume 6, issue 1, 2016

The Impact of Social Relationships on Online Word-of-Mouth and Knowledge Sharing in Social Network Sites: An Empirical Study pp. 1-23

Sherein Hamed Abou-Warda

Measuring the Satisfaction Levels of Mobile Financial Services Users in Bangladesh: An Empirical Study pp. 24-33

Md Abdul Hai and Mohammad Masudur Rahman

An Empirical Study on Predicting User Acceptance of Online Apparel Shopping in Iran pp. 34-53

Nariman Pahlavanyali and Seyyed Mohammad Hossein Momeni

Differences and Similarities: Brand Trust Offline and Online pp. 54-82

Gordon Bowen and Richard Bowen