International Journal of Online Marketing (IJOM)

2011 - 2021

Current editor(s): Hatem El-Gohary

From IGI Global
Bibliographic data for series maintained by Journal Editor ().

Access Statistics for this journal.
Is something missing from the series or not right? See the RePEc data check for the archive and series.

E-Marketing on Online Social Networks and Ethical Issues pp. 1-14: Gajendra Sharma and Li Baoku
Second-Order Constructs in Structural Equations: Perceived Value and Trust pp. 15-41: Manel Khadraoui and Jamel-Eddine Gharbi
Market Influence Analytics in a Digital Ecosystem pp. 42-53: Vandana Ahuja
Incentives & Freebies as a Moderator for Opt-In E-Mail Acceptability pp. 54-67: Rajesh Kumar Sinha and Subhojit Banerjee
Generations X and Y’s Adoption of Internet and Internet Banking in Nigeria: A Qualitative Study pp. 68-82: Edwin Agwu

A Value Centric Study of Intention to use Internet as a Shopping Channel in an Introductory Online Market pp. 1-20: Khurram Sharif
Content Evaluation Criteria for General Websites: Analysis and Comparison pp. 21-38: Hassan M. Selim
The Effect of the Internet Use on Customer Relations and Targeting Activities: An Empirical Study of UK Companies pp. 39-51: Riyad Eid and Yasser El-Kassrawy
An Examination of the Factors Influencing Consumers’ Visit of C2C Websites pp. 52-69: Amira Trabelsi Zoghlami and Mourad Touzani
Internet Marketing and Consumers Online: Identification of Website Attributes Catering to Specific Consumer Intents in a Digital Paradigm pp. 70-82: Neha Jain, Vandana Ahuja and Y. Medury

Critical Success Factors of E-Direct Marketing in Jordan Travel Agencies pp. 1-9: Maha M. Alkhaffaf and Asmahan M. Altaher
Consumer Perceptions on Security, Privacy, and Trust on E-Portals pp. 10-24: Anuradha Reddy and G. V. Bhavani Prasad
A Study of Online Digital Music Evaluation pp. 25-43: Yanbin Tu and Min Lu
Why Do Iranians Avoid Shopping on the Internet? pp. 44-56: Payam Hanafizadeh, Mehdi Behboudi, Maryam Asghari Ilani and Ramineh Kalhor

The Effect of Online Communication on Corporate Brand Image pp. 1-15: Nagwa El Gazzar and Maha Mourad
Using Bibliometrics and Text Mining to Explore the Trends of E-Marketing Literature from 2001 to 2010 pp. 16-24: Wu He, Thad Chee, Dazhi Chong and Elizabeth Rasnick
Investigating the Impact of Entrepreneurship Online Teaching on Science and Technology Degrees on Students Attitudes in Developing Economies: The Case of Egypt pp. 25-37: Hatem El-Gohary, Simon O’Leary and Paul Radway
A License Revocation Protocol Supporting Digital License Reselling in a Consumer-to-Consumer Model pp. 38-49: Tarek Gaber and Ning Zhang
Applying Personalized Recommendation for Social Network Marketing pp. 50-63: Leila Esmaeili, Ramin Nasiri and Behrouz Minaei-Bidgoli

Social Media Impact on Holiday Travel Planning: The Case of the Russian and the FSU Markets pp. 1-19: John Fotis, Dimitrios Buhalis and Nicos Rossides
Factors Affecting the Success of Online Branding: An Empirical Study pp. 20-32: Riyad Eid, Raja Yahya Al Sharief and Laila Hussein
Systems Development Methodology for Mobile Commerce Applications: Agile vs. Traditional pp. 33-47: Muazzan Binsaleh and Shahizan Hassan
Promoting Wine on the Internet: An Exploratory Study of the Portuguese Wine Blog Community pp. 48-63: J. Freitas Santos
Hotels Pricing at Travel Search Engines pp. 64-74: Anastasios Economides and Antonia Kontaratou

Competition in Online Comparison Shopping Services pp. 1-16: Jani Saastamoinen
Consumer-to-Consumer Internet Auction Models pp. 17-28: Timothy L. Y. Leung and William J. Knottenbelt
Predicting the Usage Intention of Social Network Games: An Intrinsic-Extrinsic Motivation Theory Perspective pp. 29-37: Chiao-Chen Chang and Yang-Chieh Chin
Creating Competitive Advantage by Using Data Mining Technique as an Innovative Method for Decision Making Process in Business pp. 38-45: Mert Bal, Yasemin Bal and Ayse Demirhan
Comparing Effectiveness of E-learning Training and Traditional Training in Industrial Safety and Health pp. 46-61: Norlinda Binti Mohd Rozar, Abdullah Bin Ibrahim and Muhammad Ashlyzan Bin Razik

E-Commerce Adoption by Micro Firms: A Qualitative Investigation in the UK Tourism Sector pp. 1-23: Cindy Millman
The Web Site and Brand Trust as Antecedents of Online Loyalty: Results from Four Countries pp. 24-42: Horst Treiblmaier, Larry Neale and Sandy Chong
Balancing Growth: A Conceptual Framework for Evaluating ICT Readiness in SMEs pp. 43-56: Romano Dyerson and Riccardo Spinelli
Online Social Media as a Driver of Buzz Marketing: Who’s Riding? pp. 57-67: Khan Md. Raziuddin Taufique and Faisal Mohammad Shahriar
Automatic Categorization of Reviews and Opinions of Internet: E-Shopping Customers pp. 68-77: Jan Žižka and Vadim Rukavitsyn

Segmenting Brand Value Perceptions of Consumers in Virtual Worlds: An Empirical Analysis Using the FIMIX Method pp. 1-11: Stuart J. Barnes and Jan Mattsson
Assessing Website Effectiveness of Airline Companies pp. 12-23: D. Vrontis and Y. Melanthiou
Examining the Online Wine Tourism Experience of California Wineries pp. 24-40: Roblyn Simeon and Lutfus Sayeed
New Digital Media Marketing and Micro Business: A UK Perspective pp. 41-62: Cindy Millman and Hatem El-Gohary
Drivers and Barriers to Online Social Networks’ Usage: The Case of Facebook pp. 63-79: Riyad Eid and Emrys Hughes