International Journal of Online Marketing (IJOM)

2011 - 2021

Current editor(s): Hatem El-Gohary

From IGI Global
Bibliographic data for series maintained by Journal Editor ().

Access Statistics for this journal.
Is something missing from the series or not right? See the RePEc data check for the archive and series.

Volume 5, issue 4, 2015

The Implementation of Continuous Improvement (CI) Methodology: A Case Study of Al-Sindian Paper Mills pp. 1-24

Salaheldin Ismail Salaheldin, Hesham Fawzy Abbas and Mohamed Abdelghaffar Seif

Drivers of Brand Trust in Internet Retailing: The Case of Indonesia pp. 25-36

Adilla Anggraeni and Florenz Lay

The Impact of Social Media Branding on Developing Brand Advocates for Start-Ups pp. 37-59

Tamer Abbas Awad and Shereen Mohamed Abdel Fatah

The Influence of Value Co-Creation on Consumer Satisfaction: A Mediating Role of Consumer Motivation pp. 60-83

María Ángeles García-Haro, María Pilar Martínez-Ruiz and Ricardo Martínez-Cañas

A Revisit of the Concept of Interactivity and its Dimensions pp. 84-109

Hui Wang and Vipin Nadda

Volume 5, issue 3, 2015

Emergence and Acceptance of Sharing Economy in India: Understanding through the Case of Airbnb pp. 1-17

Rasananda Panda, Surbhi Verma and Bijal Mehta

Adoption of Gamified Systems: A Study on a Social Media Gamification Website pp. 18-37

Gokhan Aydin

Consumers Perception towards Online Shopping With Special Reference to Dakshina Kannada(D) pp. 38-46

T S. Rakesh and S Madhushree

Trust Management Issues in Social-Media Marketing pp. 47-64

Vikas Kumar and Prasann Pradhan

Explaining Young Consumers' Online Purchase Behavior under Risky Conditions: Perspectives from Mental Accounting pp. 65-80

Zeki Atıl Bulut, Ali Naci Karabulut, Tuğba Uçma Uysal and Ali Çağlar Uzun

Volume 5, issue 2, 2015

Gender and Age Differences in Internet Use among Czech Internet Users: Consequences for Online Advertisement Targeting pp. 1-17

Václav Stříteský, Marek Stříteský and Martin John David Quigley

Social Media Marketing in Luxury Retail pp. 18-36

Izabella M. De Souza and Sharmila Pixy Ferris

Social Media: An Eccentric Business Communication Tool for the 21st Century Marketers pp. 37-57

Chetna Kudeshia and Arun Mittal

The Effect of Social Networks Sites (SNSs) on the Egyptian 25/30 Uprisings pp. 58-74

Rasha Hussein Abdel Aziz Mostafa and Samaa Taher Attia

Volume 5, issue 1, 2015

Examining the Awareness and Persuasive Effects of Online WOM pp. 1-19

Irina Grinberg, Sanjib Bhuyan, Yanhong Jin and Lei Wang

Integration of TAM, TPB, and Self-image to Study Online Purchase Intentions in an Emerging Economy pp. 20-37

Devinder Pal Singh

Factors Influencing Online Shopping Behavior of Urban Consumers in India pp. 38-50

Rajyalakshmi Nittala

Dimensions of Privacy Concerns amongst Online Buyers in India pp. 51-64

Tinu Jain and Prashant Mishra

Volume 4, issue 4, 2014

Technology-Driven Online Marketing Performance Measurement: Lessons from Affiliate Marketing pp. 1-16

David Bowie, Alexandros Paraskevas and Anastasia Mariussen

Immersion and Perceived Value: The Strategic Variables For Commercial Websites pp. 17-35

Ahmed Anis Charfi

E-News Brand Trust: An Empirical Study on Selected Newspapers in Indonesia pp. 36-51

Elia Ardyan and Vincent Didiek Wiet Aryanto

From Communication to Conversation: How Tata DoCoMo Used Social Media as an Effective CRM Tool pp. 52-64

K Sai Prasad and Sita Mishra

Volume 4, issue 3, 2014

An Empirical Study of Factors Influencing Consumer Attitudes towards SMS Advertising pp. 1-13

Pradeep Dharmadasa and Thilini Alahakoon

A Cloud Computing Model for Efficient Marketing Planning in Tourism pp. 14-30

George Mastorakis, Nikolaos Trihas, Constandinos X. Mavromoustakis, Emmanouil Perakakis and Ioannis Kopanakis

The Visual-Cognitive Model for Internet Advertising in Online Market Places pp. 31-50

Efosa C. Idemudia

Measuring Consumer Motivations to Share Rumors: Scale Development pp. 51-67

Subin Sudhir and Anandakuttan B. Unnithan

Understanding the Psychology of Mobile Phone Use and Mobile Shopping of the 1990s Cohort in China: A Lifestyle Approach pp. 68-84

Matthew J. Haught, Ran Wei, Yang Xuerui and Jin Zhang

Volume 4, issue 2, 2014

Social Media Crowdsourcing: Supporting User-Driven Innovation by Generating Ideas pp. 1-14

Parul Singh

E-Marketing and the Hotel Industry: Calculating Web Presence Index (Wpi) for the Hospitality Sector pp. 15-27

Roli Bansal, Manisha Lamba, Shirin Alavi and Vandana Ahuja

Response Order Effects in Online Surveys: An Empirical Investigation pp. 28-44

M.A. Sanjeev and Parul Balyan

Ethics in Behavioural Targeting: Mapping Consumers Perceptions pp. 45-61

Sonam Chauhan and Shubhangini Rathore

Importance of Web Based Tools for Promotion of Movies: A Survey on Indian Movie Production Houses pp. 62-73

Suresh Sannapu, Akshat Singh Parihar, Gaurav Kandwal and Karan Kakkar

Volume 4, issue 1, 2014

Using the Decomposed Theory of Planned Behavior (DTPB) to Explain the Intention to Book Tourism Products Online pp. 1-10

Alia Besbes Sahli and Patrick Legohérel

The Impact of Trust on Virtual Team Effectiveness pp. 11-28

Yasser A. El-Kassrawy

Online Advertising Intermediary: How Online Advertising Works? pp. 29-38

Payam Hanafizadeh, Mehdi Behboudi and Hamideh Mokhtari Hasanabad

A Study of Online Co-Creation Strategies of Starbucks Using Netnography pp. 39-51

Preetika Sindhwani and Vandana Ahuja

Viral Marketing: A Brief Study of Pre-Established Methods and Models for Understanding the Various Implications on the Corporate Sector pp. 52-63

Neha Arora and Ashok Wahi

Volume 3, issue 4, 2013

An Investigation of the Evaluation of the Viral Marketing Research pp. 1-27

Antonius Raghubansie, Hatem El-Gohary and Chandrani Samaradivakara

Evaluation of Social Network Sites: An Empirical Study of 150 Top-Ranked Firms in the World pp. 28-42

Francisco J. Miranda, Antonio Chamorro and Sergio Rubio

The State Of Internet Marketing Research (2005-2012): A Systematic Review Using Classification and Relationship Analysis pp. 43-67

Thamaraiselvan Natarajan, Janarthanan Balakrishnan, Senthilarasu Balasubramanian and Jeevananthan Manickavasagam

Twitter as a Tool for Corporate Communication: Exploring Interactive Communication Patterns between Fortune 500 Companies and Twitter Users pp. 68-83

Kyung Jung Han and Chang-Hoan Cho

Volume 3, issue 3, 2013

An Empirical Study of Impulse Buying Behavior in Online Bookstores pp. 1-17

G. Muruganantham and Ravi Shankar Bhakat

A Comparative Study of Consumer’s Gender Based Attitude towards Mobile Value Added Services in Jalandhar District Using Tri-Component Model pp. 18-36

Savdeep Vasudeva and Gurdip Singh

Targeted Online Marketing using Social Networking pp. 37-50

Mohamed K. Watfa, Nima Najafi and Mahmoud Numan Bakkar

Evaluating the Persuasive and Memory Effects of Viral Advertising pp. 51-61

Maysam Shirkhodaee and Saeed Rezaee

Trends in the Use of Social Media as a Tool of Marketing Communications in FMCG Sector in India pp. 62-75

Baisakhi Banerjee and Ashwini Kumar Bj

Volume 3, issue 2, 2013

Service Quality and Customer Loyalty: The Mediating Role of Customer Satisfaction among Professionals pp. 1-19

Albert Chong Yan Vun, Amran Harun, Jaratin Lily and Charlie Albert Lasuin

Impact of Electronic Word of Mouth Evaluation on Purchase Intention: The Mediating Role of Attitude toward the Product pp. 20-37

Manel Hamouda and Rym Srarfi Tabbane

E-Commerce in a Web 2.0 World: Using Online Business Communities to Impact Consumer Price Sensitivity pp. 38-55

Shirin Alavi and Vandana Ahuja

Cyber Criminals on the Internet Super Highways: A Technical Investigation of Different Shades and Colours within the Nigerian Cyber Space pp. 56-74

Edwin Agwu

ICT Infrastructure Framework for Microfinance Institutions and Banks in Pakistan: An Optimized Approach pp. 75-86

Sadiq Shahbaz Ali and M. N. A. Khan

Volume 3, issue 1, 2013

Avatar-Based Coaching: Using Virtual World to Develop Sales Skills and Learning Satisfaction Among Business Secondary School Students pp. 1-13

Hamdy Ahmed Abdelaziz

Websites and Internet Marketing: Developing a Model for Measuring a Website’s Contribution to the Brand pp. 14-30

Neha Jain, Vandana Ahuja and Yajulu Medury

Uncovering Relationships Between Emotional States and Higher-Order Needs: Enhancing Consumer Emotional Experiences in Computer-Mediated Environment pp. 31-46

Andrew Pressey, Laura Salciuviene and Stuart Barnes

A Conceptual Framework to Understanding Online Consumer Buying Behavior pp. 47-63

Bijal Zaveri Amin and Prahant Amin