Place Branding and Public Diplomacy

2016 - 2025

Current editor(s): Robert Govers and James Pamment

From Palgrave Macmillan
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Volume 19, issue 4, 2023

Sport at the World Expo. Analysis of sports diplomacy at the non-sporting event pp. 413-425

Michał Marcin Kobierecki

The interplay between country image and regional ethnocentrism to motivate students considering neighbouring countries pp. 426-441

Evelyn Hendriana, Khairil Wahidin Awang and Raja Nerina Raja Yusof

What diplomats do: US citizen perspectives on the work of public diplomacy pp. 442-455

Steven L. Pike

What happens when a country bleeds soft power? Conceptualising ‘Negative Watch’: towards an epistemology for negative and adversarial place branding pp. 456-475

Sameera Durrani

Soft power is rare in world politics: Ruling out fear- and appetite-based compliance pp. 476-486

Kadir Jun Ayhan

Correction to: Soft power is rare in world politics: Ruling out fear- and appetite‑based compliance pp. 487-487

Kadir Jun Ayhan

The impact of the Chinese Government Scholarship Program and Confucius Institute on China’s national image in Botswana: a soft power perspective pp. 488-499

Lesego Alicia Keimetswe

From the perspective of local brand equity, how do citizens perceive green, creative and smart brand potential of future Hong Kong? pp. 500-513

Chung-Shing Chan

My city, my love: philanthropy and rebranding of a contested city image to improve sense of place and city pride pp. 514-524

Ole Have Jørgensen and Martin Hannibal

Co-creation and internal place branding: a case study of Plettenberg Bay, South Africa pp. 525-534

Nicola Camatti and Simon Wallington

This is Ireland: commemoration as a catalyst for a new nation brand pp. 535-550

Madeline Boughton

Natalia Tsvetkova (2021) The Cold War in Universities: U.S. and Soviet Cultural Diplomacy, 1945–1990 pp. 551-553

Olga Krasnyak

Volume 19, issue 3, 2023

Country image, cultural diplomacy, and sports during the COVID19 pandemic: Brand America and Super Bowl LV pp. 249-265

Yoav Dubinsky

Exploring relationships between nation branding and foreign direct investment pp. 266-279

John Schoeneman and Jami Fullerton

Post-covid China: ‘vaccine diplomacy’ and the new developments of Chinese foreign policy pp. 280-293

Anna Kobierecka

The SWOT of Damocles: challenges in shaping inclusive place marketing audits pp. 294-304

Massimo Giovanardi, Maria Giulia Silvagni and Francesco Maria Barbini

The visual politics of Brand China: Exceptional history and speculative future pp. 305-316

Jenifer Chao

Evolution of COVID-19 tweets about Southeast Asian Countries: topic modelling and sentiment analyses pp. 317-334

Boonyanit Mathayomchan, Viriya Taecharungroj and Walanchalee Wattanacharoensil

The Greater Bay Area: film festivals as platforms for cultural diplomacy pp. 335-344

Yanling Zhu

A battle for foreign perceptions: Ukraine’s country image in the 2022 war with Russia pp. 345-358

Seow Ting Lee

What makes a serious country? The status of Brazil’s seriousness from the perspective of great powers pp. 359-370

Daniel Buarque

Repositioning of city branding through promotional videos: the case of Ningbo pp. 371-385

Nancy Xiuzhi Liu and Stephen Andriano-Moore

The Olympic Games, nation branding, and public diplomacy in a post-pandemic world: Reflections on Tokyo 2020 and beyond pp. 386-397

Yoav Dubinsky

Vaccine (public) diplomacy: legitimacy narratives in the pandemic age pp. 398-410

Juan Luis Manfredi-Sánchez

Kaefer, F. (2021). An insider’s guide to place branding: Shaping the identity and reputation of cities, regions and countries. Springer. $64.99 (paperback) pp. 411-412

Efe Sevin

Volume 19, issue 2, 2023

Public diplomacy and nation branding in the wake of the Russia–Ukraine War pp. 185-189

Nadia Kaneva, Alina Dolea and Ilan Manor

Russia’s war in Ukraine and the fractures in Western soft power pp. 190-194

Maria Repnikova

The war for Ukraine: reputational security and media disruption pp. 195-199

Nicholas J. Cull

How the Kremlin circumvented EU sanctions on Russian state media in the first weeks of the illegal invasion of Ukraine pp. 200-205

James Pamment

The road not taken: why digital diplomacy must broaden its horizons pp. 206-210

Ilan Manor

Global disengagement: public diplomacy humor in the Russian–Ukrainian War pp. 211-217

Stanislav Budnitsky

Nation branding vs. nation building revisited: Ukrainian information management in the face of the Russian invasion pp. 218-222

Göran Bolin and Per Ståhlberg

Brand new Ukraine? Cultural icons and national identity in times of war pp. 223-227

Olena Fomenko

Transmedia storytelling and memetic warfare: Ukraine’s wartime public diplomacy pp. 228-231

Roman Horbyk and Dariya Orlova

“Brave Like Ukraine”: A critical discourse perspective on Ukraine’s wartime brand pp. 232-236

Nadia Kaneva

Gendered silences in Western responses to the Russia–Ukraine war pp. 237-240

Katharine A. M. Wright

Correction to: Gendered silences in Western responses to the Russia–Ukraine war pp. 241-241

Katharine A. M. Wright

The invisible luggage of the displaced: emotions, trauma and public diplomacy pp. 242-247

Alina Dolea

Volume 19, issue 1, 2023

China’s Belt and Road Initiative and soft power in Pakistan: an examination of the local English-language press pp. 1-14

Muhammad Ittefaq, Zahid Shahab Ahmed and Yadira Ixchel Martínez Pantoja

The US Peace Corps as a public diplomacy strategy pp. 15-29

Matthew T. Palmer, Eugene Bempong Nyantakyi and Jami A. Fullerton

Helpful partner or infringing interloper? Examining discursive contestation in the engagements on the EU delegation in the Philippines’ Facebook page pp. 30-41

Manuel Enverga

Tool selection for public diplomacy flagships: toward an adaptive model pp. 42-53

Biyun Zhu

The Cold War statecraft and public diplomacy: assessing US-Soviet scientific-technical exchanges pp. 54-63

Olga Krasnyak

Vaccine diplomacy: nation branding and China’s COVID-19 soft power play pp. 64-78

Seow Ting Lee

Using integrated marketing communications to promote country personality via government websites pp. 79-92

Bo Liang and Ye Wang

Emotional branding of a city for inciting resident and visitor place attachment pp. 93-102

Beatriz Casais and Túlia Poço

Soft power and media power: western foreign correspondents and the making of Brazil’s image overseas pp. 103-113

César Jiménez-Martínez

Place branding through public management lenses: supplementing the participatory agenda pp. 114-127

Alberte Tøttenborg, Can-Seng Ooi and Anne Hardy

Generational homogeneity and heterogeneity in city image perception: an explorative study of Guangzhou pp. 128-142

Dian Wang, Bowen Zhang, Yingying Wu and Xinwen Zhang

“Visit Rwanda”: a well primed public relations campaign or a genuine attempt at improving the country’s image abroad? pp. 143-154

Thomas Yaw Voets

Food-based place branding as holistic place ecosystems: the case of Basque Gastronomic Ecosystem pp. 155-166

Norberto Muñiz-Martinez and Magdalena Florek

Sports, Brand America and U.S. public diplomacy during the presidency of Donald Trump pp. 167-180

Yoav Dubinsky

Imaginative communities: admired cities, regions and countries by Robert Govers pp. 181-183

Laura Ripoll González