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Place Branding and Public Diplomacy

2016 - 2019

Current editor(s): Robert Govers and James Pamment

From Palgrave Macmillan
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Volume 13, issue 4, 2017

Soft power’s next steppe: National Projection at the Astana EXPO 2017 pp. 269-272 Downloads
Nicholas J. Cull
Place branding, embeddedness and endogenous rural development: Four European cases pp. 273-292 Downloads
Mechthild Donner, Lummina Horlings, Fatiha Fort and Sietze Vellema
How to (re)position a country? A case study of the power of micro-marketing pp. 293-307 Downloads
Ido Aharoni and Amir Grinstein
America’s selfie – Three years later pp. 308-324 Downloads
Ilan Manor
Does institutional nation branding exist in a Singaporean context? pp. 325-347 Downloads
Irene Roozen, Judith Chia and Mariet Raedts
The less transparent, the more attractive? A critical perspective on transparency and place branding pp. 348-359 Downloads
Vincent Mabillard and Renaud Vuignier
Facebook users’ engagement with Israel’s public diplomacy messages during the 2012 and 2014 military operations in Gaza pp. 360-375 Downloads
Moran Yarchi, Tal Samuel-Azran and Lidor Bar-David
Review of Urban Strategies for Culture-Driven Growth: Co-Creating a European Capital of Culture pp. 376-377 Downloads
Louise Platt

Volume 13, issue 3, 2017

In Memoriam: Professor Dr. Frank M. Go, connecting the dots pp. 177-178 Downloads
Robert Govers
Branding Orthodoxy: Religious diplomacy and the Makarios legacy in Sub-Saharan Africa pp. 179-193 Downloads
Costas M. Constantinou and Maria Tselepou
Smart power and public diplomacy: A Costa Rican approach pp. 194-204 Downloads
Marco Vinicio Méndez-Coto
An international examination of private sector perspectives on city brand architectures pp. 205-222 Downloads
Chad Milewicz, Kai-Michael Griese and Aliosha Alexandrov
The application of tourist gaze theory to support city branding in the planning of the historic city Surakarta, Indonesia pp. 223-241 Downloads
Eko Nursanty, Atik Suprapti and Joesron Alie Syahbana
Branding India: Constructing a reputation for responsibility in the nuclear order pp. 242-254 Downloads
Karthika Sasikumar
Can nation branding be successful tool for the practice of public diplomacy? A Maltese case study pp. 255-263 Downloads
Karsten Xuereb
Turkey’s public diplomacy pp. 264-265 Downloads
Bradley C Freeman
Culture and propaganda: The progressive origins of American public diplomacy, 1936–1953 pp. 266-267 Downloads
Emily T Metzgar

Volume 13, issue 2, 2017

Cultural heritage: the missing “link” in the place marketing literature “chain” pp. 101-106 Downloads
Maria Rosaria Napolitano and Alessandro De Nisco
Film marketing opportunities for the well-known tourist destination pp. 107-118 Downloads
Angelo Giraldi and Ludovica Cesareo
Place identity and war heritage: managerial challenges in tourism development in Trentino and Alto Adige/Südtirol pp. 119-135 Downloads
Mariangela Franch, Anna Irimiás and Federica Buffa
Using terroir to exploit local identity and cultural heritage in marketing strategies: An exploratory study among Italian and French wine producers pp. 136-149 Downloads
Angelo Riviezzo, Antonella Garofano, Julien Granata and Samaneh Kakavand
The cultural value of Italian design for Chinese consumers: The role of communication strategy pp. 150-162 Downloads
Maria Chiarvesio, Eleonora Di Maria and Raffaella Tabacco
Salvatore Ferragamo: An Italian heritage brand and its museum pp. 163-175 Downloads
Floriana Iannone and Francesco Izzo

Volume 13, issue 1, 2017

The state of academic place branding research according to practitioners pp. 1-3 Downloads
Robert Govers, Florian Kaefer and Natàlia Ferrer-Roca
The application of fuzzy sets theory in eco-city classification pp. 4-17 Downloads
Chung-Shing Chan
Analysing the complex relationship between logo and brand pp. 18-33 Downloads
Meghan Kelly
An investigation into the vision and mission statements of multipurpose cultural institutions for place brand communication of Dongdaemun Design Plaza pp. 34-50 Downloads
Joohyun Yoon, Younjoon Lee and Don Ryun Chang
Place brand developers’ perceptions of brand identity, brand architecture and neutrality in place brand development pp. 51-64 Downloads
Francisco J. Sarabia-Sanchez and Maria J. Cerda-Bertomeu
Relationship building in nation branding: The central role of nation brand commitment pp. 65-80 Downloads
Linwan Wu
Quantification of country images as stereotypes and their role in developing a nation brand: The case of Pakistan pp. 81-95 Downloads
Salman Yousaf
Nation branding: Concepts, issues, practice (second edition) pp. 96-97 Downloads
Bill Merrilees
Tourism marketing for developing countries: Battling stereotypes and crises in Asia, Africa and the Middle East pp. 98-99 Downloads
Ismail Shaheer

Volume 12, issue 4, 2016

Engaging foreign publics in the age of Trump and Putin: Three implications of 2016 for public diplomacy pp. 243-246 Downloads
Nicholas J. Cull
In Memoriam: Professor Gregory Ashworth pp. 247-248 Downloads
Mihalis Kavaratzis
Universities as stakeholders that influence students’ intention to visit a place pp. 249-267 Downloads
Nergis Aziz, Habibe Ilhan, Barry A. Friedman, Nizameddin Bayyurt and İbrahim Keleş
Dimensionality and associations of country and destination images and visitor intention pp. 268-284 Downloads
Suh-hee Choi and Liping A. Cai
Stakeholder engagement in the city branding process pp. 285-298 Downloads
Claudia E Henninger, Caroline Foster, Panayiota J Alevizou and Chris Frohlich
Stakeholders’ perceptions of place branding and the role of the public sector: An exploratory analysis pp. 299-313 Downloads
Maria J. Cerda-Bertomeu and Francisco J. Sarabia-Sanchez
Two tales of one city: Image versus identity pp. 314-328 Downloads
Kaveh Peighambari, Setayesh Sattari, Tim Foster and Åsa Wallström
Leveraging stakeholder interests in public diplomacy: The case of the Hague Peace and Justice Project pp. 329-338 Downloads
Ingrid Beer and Arthur Buitenen
Key performance indicators in Danish place and city branding – Proposal for a new brand strategy platform pp. 339-351 Downloads
Ole Have Jørgensen

Volume 12, issue 2, 2016

Introduction: Why the Nordic region? pp. 91-98 Downloads
James Pamment
Nation branding as an emerging field – An institutionalist perspective pp. 99-109 Downloads
Henrik Merkelsen and Rasmus Kjærgaard Rasmussen
Variables for a history of small states’ imaging practices – The case of Finland’s “international communication” in the 1970s–1980s pp. 110-123 Downloads
Louis Clerc
Transition aid and creating economic growth: Academic exchange between Sweden and Eastern Europe through the Swedish Institute 1990–2010 pp. 124-138 Downloads
Andreas Åkerlund
Circulating a fashion: Performance of nation branding in Finland and Sweden pp. 139-151 Downloads
Katja Valaskivi
A region speaks: Nordic public diplomacy in historical context pp. 152-159 Downloads
Nicholas J. Cull
Place branding in the Øresund region: From a transnational region to a bi-national city-region pp. 160-171 Downloads
Jesper Falkheimer
Translating public diplomacy and nation branding in Scandinavia: An institutional approach to the cartoon crises pp. 172-186 Downloads
Cecilia Cassinger, Henrik Merkelsen, Jörgen Eksell and Rasmus Kjærgaard Rasmussen
Stockholm the capital of Scandinavia. Ten years on pp. 187-194 Downloads
Julian Stubbs
International branding of the Nordic region pp. 195-200 Downloads
Johannes Magnus
Public diplomacy in the age of networks: Midwives4all pp. 201-209 Downloads
Jon Pelling
Promoting Iceland: The shift from nature to people’s power pp. 210-217 Downloads
Inga Hlín Pálsdóttir
Sweden, Inc and the campaign to sell JAS-Gripen to the Swiss electorate pp. 218-231 Downloads
James Pamment
Histories of Public Diplomacy and Nation Branding in the Nordic and Baltic Countries: Representing the Periphery pp. 232-235 Downloads
Nicholas J. Cull
Afterword: The construction of markets for place branding and public diplomacy: A view from the north pp. 236-241 Downloads
Göran Bolin

Volume 12, issue 1, 2016

The current academic debate calls for critical discussion pp. 1-4 Downloads
Sebastian Zenker and Robert Govers
Urban brandscape as value ecosystem: The cultural destination strategy of fashion brands pp. 5-16 Downloads
Nicola Bellini and Cecilia Pasquinelli
How does Brazil measure up? Comparing rankings through the lenses of nation brand indexes pp. 17-31 Downloads
Fabiana Mariutti and Ralph Tench
Beijing capitalness and related challenges – Russian media perspective pp. 32-45 Downloads
Hong Fan and Anastasiya Poshinova
Restrictions on the use of the Aaker model in the measurement of city brand personality: The sender’s perspective pp. 46-58 Downloads
Ewa Glińska and Oleg Gorbaniuk
The urban cultural appeal matrix: Identifying key elements of the cultural city brand profile using the example of Madrid pp. 59-67 Downloads
Olga Kolotouchkina and Gildo Seisdedos
Place and city branding in Danish municipalities with focus on political involvement and leadership pp. 68-77 Downloads
Ole Have Jørgensen
Managing destination brand architecture – The case of Cascais Municipality pp. 78-90 Downloads
João R Freire
Page updated 2020-02-10