Place Branding and Public Diplomacy

2016 - 2026

Current editor(s): Robert Govers and James Pamment

From Palgrave Macmillan
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Volume 20, issue 4, 2024

Designing a model of Iranian international women’s sport diplomacy pp. 431-450

Masoume Mohammadi, Mohammad Hossein Razavi and Masoumeh Kalateh Seifari

“We are a hub for tech, innovation, and entrepreneurship”: how places use tech-driven storytelling for nation branding pp. 451-467

Itzhak Mashiah

The effect of self-city brand connection on city brand ambassadorial behavior in a cultural city: the mediating role of city attachment pp. 468-481

Wenqiang Zhao

Vernacular branding: sustaining city identity through vernacular architecture of indigenous villages pp. 482-503

Eko Nursanty, Arturo G. Cauba and Angger Pandu Waskito

The Asian Games and city branding in China: multimodal critical discourse analysis of Hangzhou’s promotional videos on YouTube pp. 504-516

Lang Lang

Non-metropolitan labour attractiveness: when place branding meets employer branding pp. 517-531

Frédéric Laurin and Annick Parent-Lamarche

Assessing South African metropolitan cities’ online place brands pp. 532-555

Zenzile E. Mbinza

City branding, discourse and politics: a case study on Compassionate Louisville pp. 556-567

Ekramul Islam, Derek Ruez, Syed Mahbubur Rahman and Shahbaz Altaf

Correction: City branding, discourse and politics: a case study on Compassionate Louisville pp. 568-568

Ekramul Islam, Derek Ruez, Syed Mahbubur Rahman and Shahbaz Altaf

Mabillard, Vincent, Pasquier, Martial, and Vuignier, Renaud (Eds.) (2024). Place Branding and Marketing from a Policy Perspective: Building Effective Strategies for Places pp. 569-571

Hicham Echattabi

Gregory, Bruce (2024) American Diplomacy’s Public Dimension: Practitioners as Change Agents in Foreign Relations. London: Palgrave pp. 572-573

Nicholas J. Cull

Volume 20, issue 3, 2024

Public diplomacy: a framework-based literature review and decentering research agenda pp. 255-274

Andrea Pavón-Guinea and Mónica Codina

Place branding: is it public policy, or isn’t it? pp. 275-292

Mihails Potapovs

City brand coolness in the eye of the beholder: an extended conceptualization of city brand coolness and its dimensions pp. 293-305

Ulun Akturan and Deniz Kuter

Bringing multidisciplinary perspectives of country image: factors influencing the perceptions of Chinese youth toward the images of Russia and Ukraine pp. 306-321

Linlan Xu and Chunying Wen

Mapping the role of public actors in the constitution of place brand publics in social media pp. 322-334

Andrea Lucarelli, Christofer Laurell and Efe Sevin

When place brand and place logo matches: VRIO applied to place branding pp. 335-349

Fabiana Gondim Mariutti, Vivian Iara Strehlau, John James Loomis and Eliana Herrero

Public diplomacy through development assistance: China’s 10,000 Villages Project across Africa pp. 350-362

Angela Lewis

Nation branding as a tool to attract foreign direct investments: a case study of Qatar pp. 363-377

Aymen A. Mohib and Conor Carroll

Can numbers tell the story? An investigation on the impact of three place branding and marketing campaigns 2003–2019 on the attraction of new residents to the Isle of Man pp. 378-393

Florida Clements

Placecinemaking or cinema for placemaking: a reflexive validation pp. 394-407

Marco Bevolo and Stefano Polito

Connecting place branding to social and governance constructs in Johannesburg, South Africa pp. 408-423

Zenzile E. Mbinza

Nation branding and sports diplomacy: country image games in times of change pp. 424-426

György Szondi

New logics of public diplomacy in the disconnected world pp. 427-429

Natalia Grincheva

Volume 20, issue 2, 2024

Evaluations of Guangzhou’s brand building through intangible cultural heritage: a brand equity model pp. 119-129

Jiayin Zhang, Min Wang and Yinbin Lin

Measuring soft power via positive spontaneous actions of foreign publics: The harder power of voluntary experience, voluntary megaphoning, and general interest pp. 130-141

SunHa Yeo, Hyelim Lee and Alex Eschbach

Exploration of the concept of brand love in city branding: antecedents and consequences pp. 142-156

Davood Ghorbanzadeh, K. D. V. Prasad, Natalia Alekseevna Prodanova, Iskandar Muda, Joko Suryono and Nafisa Yuldasheva

Decoding Nordic cities: uncovering multi-level place experiences from tweets for effective city branding pp. 157-179

Viriya Taecharungroj and Olga Rauhut Kompaniets

The implementation of the digital diplomacy of the United States, the UK, and China in Kenya pp. 180-191

Ong’ong’a Daniel Oloo

Theorizing network diplomacy on Twitter: a symbolic interactionist approach pp. 192-203

Saif Shahin and Q. Elyse Huang

Public diplomacy and nation branding in action: Swiss Embassy's participation in the Night of Museums Event in Warsaw pp. 204-217

Anna Kobierecka and Michał Marcin Kobierecki

Clashes of cultures at the FIFA World Cup: Reflections on soft power, nation building, and sportswashing in Qatar 2022 pp. 218-231

Yoav Dubinsky

Exploring place branding in the Global South: the case of Johannesburg, South Africa pp. 232-243

Zenzile Mbinza

The multiple edges of gastrodiplomacy: the paradoxes of the Basque case pp. 244-252

Dennis Sorondo Salazar

Diplomacy for Professionals and Everyone by Alisher Faizullaev, Brill | Nijhoff, 2022 | Series: diplomatic studies 1872–8863; volume 20 pp. 253-254

Tomasz Kamiński

Volume 20, issue 1, 2024

Celebrating two decades of the Journal of Place Branding and Public Diplomacy pp. 1-3

Magdalena Florek and James Pamment

Fear and empathy in international relations: Diplomacy, cyber engagement and Australian foreign policy pp. 1-11

Luigi Di Martino

Place branding: has it all been a big misunderstanding? pp. 4-6

Simon Anholt

Place Branding and Public Diplomacy’s third decade: trends, questions, and opportunities pp. 7-9

Bruce Gregory

What’s happening in place branding pp. 10-13

Philip Kotler

Assessing the leeway of state-led strategic communication abroad: a comparison of news coverage on Austria, Germany, and Switzerland in Arabic pp. 12-23

Andrea Häuptli and Daniel Vogler

The value of a disciplinary platform: Place Branding and Public Diplomacy and the linkage of reputation to security pp. 14-16

Nicholas J. Cull

Place branding at 20: the history, the challenge, the promise pp. 17-20

Nicolas Papadopoulos

Public diplomacy from global peace to global conflict pp. 21-24

Eytan Gilboa

Digital diplomacy: Internet-based public diplomacy activities or novel forms of public engagement? pp. 24-43

B. Theo Mazumdar

Place branding ‘in colours bold’ pp. 25-28

Mihalis Kavaratzis

A generational tale of two public diplomacy paths: fierce competition, global collaboration pp. 29-32

R. S. Zaharna

Immersive, addictive, and professionalized—emerging trends and future directions in place branding and public diplomacy pp. 33-35

Keith Dinnie

Public diplomacy’s social turn: toward a new paradigm pp. 36-39

Kathy R. Fitzpatrick

Size does matter: city branding versus small city, town, and rural place branding pp. 40-43

Sebastian Zenker

All women are diplomats pp. 44-47

Nancy Snow

Conflict, power, and difference in dialogue: a conversation between public diplomacy and positioning theory pp. 44-54

Andrea Pavón-Guinea

Whose reality is it anyway? The decline and fall of the common ground in public diplomacy pp. 48-51

Ilan Manor

Twenty years of place branding and public diplomacy pp. 52-55

Robert Govers

The New Colombo Plan: addressing the barriers to scholarship recipients’ contributing to Australia’s public diplomacy goals in China pp. 55-65

Bradley McConachie

Diplomatic identity and communication: using Q methodology to assess subjective perceptions of diplomatic practitioners pp. 66-75

Steven L. Pike and Dennis F. Kinsey

Polish Functional Urban Areas: fundamental barriers to place branding pp. 76-85

Anna Matwiejczyk

The purpose of Spain’s PD: a golden circle of public diplomacy analysis pp. 86-96

Carla Cabrera Cuadrado

Branding Kristianstad: a case of rebranding and stakeholder engagement pp. 97-104

Lisa Källström and Per Siljeklint

“Placecinemaking”, or participatory social design for urban placemaking pp. 105-117

Marco Bevolo and Stefano Polito