Place Branding and Public Diplomacy

2016 - 2025

Current editor(s): Robert Govers and James Pamment

From Palgrave Macmillan
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Volume 16, issue 4, 2020

The multiple faces of place branding in the EU: special issue on the fourth IPBA conference pp. 291-292

Alex Deffner

Towards a contemporary research agenda for island branding: developments, challenges, and dynamics pp. 293-303

Angeliki Mitropoulou and Ioannis Spilanis

From poem and song to cultural diplomacy: challenges and opportunities for place branding and tourism promotion pp. 304-315

Christina Linardaki and Anastasia Aslanides

Rebranding a “rather strange, definitely unique” city via co-creation with its residents pp. 316-325

Ulla Hakala, Arja Lemmetyinen and Lenita Nieminen

EU branding. Efforts to improve the EU image pp. 326-335

Ioulia Elmatzoglou

Spatial strategies as a place branding tool in the region of Ruhr pp. 336-347

Evangelos Asprogerakas and Kiki Mountanea

Volume 16, issue 3, 2020

Compassion versus manipulation; narratives versus rational arguments: a PD radar to chart the terrain of public diplomacy pp. 195-211

Juyan Zhang

Exchange diplomacy: theory, policy and practice in the Fulbright program pp. 212-223

Molly Bettie

Leveraging the Country-of-Origin Image by managing it at different levels pp. 224-237

Mariana Bassi Suter, Felipe Mendes Borini, Diego Bonaldo Coelho, Moacir Miranda Oliveira Junior and Marcos Cesar Conti Machado

Prohibited sub-state public diplomacy: the attempt to dissolve Catalonia’s DIPLOCAT pp. 238-250

Colin Alexander and Albert Royo i Marine

Country brand personality of Brazil: a hindsight of Aaker’s theory pp. 251-264

Fabiana Gondim Mariutti and Janaina Moura Engracia Giraldi

Constructing place identity: ISIS and Al-Qaeda’s branding competition over the Caliphate pp. 265-278

Kareem El Damanhoury

Public diplomacy by educational and cultural exchange programs pp. 279-287

Maialen Goirizelaia

Eastern–Western Bridge Sandwiched Between Two Internationally Recognizable Powers pp. 288-289

Katarzyna Zalas-Kaminska

Volume 16, issue 2, 2020

The supplement at the… sau(r)ce: on Jamie Oliver’s (dis)placed global brand identity pp. 109-120

George Rossolatos

Conceptual implications of Peru’s recent charm offensive in Chile: societal-level engagement driving a shift in bilateral relations? pp. 121-130

Daniel Aguirre

Conceptualising public diplomacy listening on social media pp. 131-142

Luigi Di Martino

Storytelling in EU public diplomacy: reputation management and recognition of success pp. 143-152

Elsa Hedling

Corroding consensus-building: how self-centered public diplomacy is damaging diplomacy and what can be done about it pp. 153-164

Paul Webster Hare

Toward a “Beautiful Bangladesh”: the bleed-over effect of tourism advertising pp. 165-173

Imran Hasnat and Elanie Steyn

The role of place image for business site selection: a research framework, propositions, and a case study pp. 174-186

Candi Clouse, Ashutosh Dixit and Nazli Turken

Shopping resorts as vehicles of city marketing: the case of Puerto Venecia pp. 187-194

Rafael Bravo, Iguácel Melero-Polo and Raúl López-Pérez

Volume 16, issue 1, 2020

Imaginative communities and place branding pp. 1-5

Robert Govers

Projects, programs and events as potential future-forming city identity assets pp. 6-17

Marco Bevolo and Rik Stiphout

US public diplomacy in the Middle East and the Digital Outreach Team pp. 18-24

Ahmed Al-Rawi

C-suite perspectives on corporate diplomacy as a component of public diplomacy pp. 25-35

Kathy R. Fitzpatrick, Candace L. White and Lindsey M. Bier

Exploring the analytics for linking consumer-based brand equity (CBBE) and financial-based brand equity (FBBE) of destination or place brands pp. 36-59

Asli D. A. Tasci

The European Union’s public diplomacy towards the South Mediterranean: intercultural dialogue and power relations in the Euro–Mediterranean partnership pp. 60-69

Andrea Pavón-Guinea

Transnational non-state actors as “alt agents” of public diplomacy: Putin’s Russia versus Open Russia pp. 70-79

Anna Popkova

Comparing city image and brand identity in polycentric regions using network analysis pp. 80-96

Niels Wäckerlin, Thomas Hoppe, Martijn Warnier and W. Martin Jong

An analysis of national image communication strategies of Chinese corporations in the context of one-belt-one-road pp. 97-106

Zhuo Ban and Xiaohui Pan

Jami A. Fullerton, Alice Kendrick (eds): shaping international public opinion: a model for nation branding and public diplomacy pp. 107-108

Marta Hereźniak

Volume 15, issue 4, 2019

Asian communities come to the fore of place branding: special issue on the third IPBA conference pp. 207-209

Leonardo A. N. Dioko

Sustainability as a place brand position: a resident-centric analysis of the ten towns in the vicinity of Bangkok pp. 210-228

Viriya Taecharungroj, Morakot Muthuta and Pheereeya Boonchaiyapruek

Residents’ involvement in city brand co-creation and their perceptions of city brand identity: a case study in Porto pp. 229-237

Beatriz Casais and Patrícia Monteiro

National stereotype effects on high versus low-contact service expectations: branding Indonesia pp. 238-243

Michael Chattalas, Irawati T. Priyanti and Adi Zakaria Afiff

How vlogging promotes a destination image: A narrative analysis of popular travel vlogs about the Philippines pp. 244-256

Rachel Luna Peralta

Measuring the economic effectiveness of place advertising in China pp. 257-273

Chunying Wen, Yingying Wu and Caroline Rosemary Whitfield

From creative industries to the creative place brand: some reflections on city branding in Poland pp. 274-287

Sylwia Dudek-Mańkowska and Miroslaw Grochowski

Reimagining the place and placelessness: heritage symbolism and hospitality architectural designs pp. 288-296

Stephen T. F. Poon

Volume 15, issue 3, 2019

Special issue on sports diplomacy pp. 145-146

James Pamment

Identifying Sports Diplomacy Resources as Soft Power Tools pp. 147-155

Kambiz Abdi, Mahdi Talebpour, Jami Fullerton, Mohammad Javad Ranjkesh and Hadi Jabbari Nooghabi

From soft power to sports diplomacy: a theoretical and conceptual discussion pp. 156-164

Yoav Dubinsky

U.S. public diplomacy and sports stars: mobilizing African-American athletes as goodwill ambassadors from the cold war to an uncertain future pp. 165-172

Andrew F. Cooper

Israel’s country image in the 2016 Olympic Games pp. 173-184

Yoav Dubinsky and Lars Dzikus

The image of Beijing in Europe: findings from The Times, Le Figaro, Der Spiegel from 2000 to 2015 pp. 185-197

Jian Xu and Yongrong Cao

London 2012 Olympics: exercises in cultural diplomacy pp. 198-205

Tiffany Bourgeois

Volume 15, issue 2, 2019

Customer-based place brand equity and investments: study of West Bengal pp. 67-77

Sunny Bose, Sudeepta Pradhan, Dwarakanath Siriguppi and Santosh Kumar Alreddy

Hashtag diplomacy: twitter as a tool for engaging in public diplomacy and promoting US foreign policy pp. 78-96

Stephen D. Collins, Jeff R. DeWitt and Rebecca K. LeFebvre

Resident stories and digital storytelling for participatory place branding pp. 97-108

Kasey Clawson Hudak

The Japan brand personality in China: is it all negative among consumers? pp. 109-123

José I. Rojas-Méndez, Dhanachitra Kannan and Lorena Ruci

Formalizing the American brand: the case for the US culture, language, and soft-power institutes pp. 124-133

Kevin Brett and Todd Schaefer

Interpersonal approaches to relationship building: diplomat as a human agent of public diplomacy pp. 134-142

Lisa Tam

M. Kavaratzis, M. Giovanardi, and M. Lichrou (eds.), 2017, Inclusive place branding: critical perspectives on theory and practice pp. 143-144

Laura Ripoll González

Volume 15, issue 1, 2019

Digital diplomacy: success at your fingertips pp. 1-11

Neil Collins and Kristina Bekenova

Which city theme has the strongest local brand equity for Hong Kong: green, creative or smart city? pp. 12-27

Chung-Shing Chan

Who are publics in public diplomacy? Proposing a taxonomy of foreign publics as an intersection between symbolic environment and behavioral experiences pp. 28-37

Lisa Tam and Jeong-Nam Kim

Practicing citizen diplomacy 2.0: “The Hot Dudes and Hummus—Israel’s Yummiest” campaign for Israel’s branding pp. 38-49

Tal Samuel-Azran, Betti Ilovici, Israel Zari and Orly Geduild

(Un)successful years: EU countries’ cultural diplomacy with Russian Federation pp. 50-59

Beata Ociepka

Russian–U.S. public diplomacy dialogue: a view from Moscow pp. 60-63

Anna A. Velikaya

The JET Program and the US–Japan Relationship: Goodwill Goldmine pp. 64-65

Kayoko Hashimoto

Correction to: Wonderland in winter and little Europe in summer: a case study on how Harbin promotes its international image pp. 66-66

Sining Kong and Huan Chen