Place Branding and Public Diplomacy

2016 - 2025

Current editor(s): Robert Govers and James Pamment

From Palgrave Macmillan
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Volume 18, issue 4, 2022

Centering gender in public diplomacy and nation branding: an invitation to reimagine the future of the field pp. 305-313

Nadia Kaneva and Cecilia Cassinger

Feminist digital diplomacy and foreign policy change in Sweden pp. 314-324

Karin Aggestam, Annika Bergman Rosamond and Elsa Hedling

“We try to be nuanced everywhere all the time”: Sweden’s feminist foreign policy and discursive closure in public diplomacy pp. 325-334

Isabelle Karlsson

Claiming change and tradition in the United Arab Emirates: women’s empowerment as a public diplomacy strategy pp. 335-345

Willow F. Williamson

Sober masculinity and nurturing femininity: a gendered analysis of the Syrian presidency Instagram account pp. 346-356

Andrea Stanton

Damsels in distress: gender and negative place branding pp. 357-371

Sameera Durrani

On being a woman in public diplomacy: some personal reflections pp. 372-377

Nancy Snow

Volume 18, issue 3, 2022

Moving public diplomacy research forward: methodological approaches pp. 201-203

Kadir Jun Ayhan and Efe Sevin

A historical–discursive analytical method for studying the formulation of public diplomacy institutions pp. 204-215

Zhao Alexandre Huang

Bringing history back in: a qualitative longitudinal approach to public diplomacy pp. 216-227

Seckin Baris Gulmez and Miray Ates

Cultural considerations and rigorous qualitative methods in public diplomacy research pp. 228-239

Phillip Arceneaux and Lindsey M. Bier

Using Q methodology to augment evaluation of public diplomacy programs pp. 240-253

Steven L. Pike

Experimental methods in public diplomacy pp. 254-260

Imran Hasnat and Glenn Leshner

The method of comparative-historical analysis: a tailor-made approach to public diplomacy research pp. 261-271

Hendrik W. Ohnesorge

Large data and small stories: A triangulation approach to evaluating digital diplomacy pp. 272-286

Damien Spry and Kerrilee Lockyer

Assessing impact in global media: methods, innovations, and challenges pp. 287-304

Yelena Osipova-Stocker, Eulynn Shiu, Thomas Layou and Shawn Powers

Volume 18, issue 2, 2022

The Greatest Show on Earth? Considering Expo 2020, Dubai pp. 49-51

Nicholas J. Cull

Impact of country image on relationship maintenance: a case study of Korean Government Scholarship Program alumni pp. 52-64

Eriks Varpahovskis and Kadir Jun Ayhan

Trump-Kim 2018 Singapore Summit and culinary diplomacy: the role of food and symbols in international relations pp. 65-76

Keri Matwick and Kelsi Matwick

Soviet public diplomacy pp. 77-92

Anna A. Velikaya

Film as cultural diplomacy: South Korea’s nation branding through Parasite (2019) pp. 93-104

Seow Ting Lee

New Zealand’s public diplomacy in the Pacific: a reset, or more of the same? pp. 105-112

Simon Mark

City citizenship behavior and participation in promotion pp. 113-127

Maia Maziashvili and Izabela Kowalik

Is digital diplomacy an effective foreign policy tool? Evaluating India’s digital diplomacy through agenda-building in South Asia pp. 128-143

Nisha Garud-Patkar

Polish smart power in terms of NGOs activity and intersections between development aid and public diplomacy pp. 144-155

Katarzyna Zalas-Kamińska

The overlooked public: examining citizens’ perceptions of and perceived role in hosting mega-events pp. 156-168

Kelly Vibber and Alessandro Lovari

Sport-tech diplomacy: exploring the intersections between the sport-tech ecosystem, innovation, and diplomacy in Israel pp. 169-180

Yoav Dubinsky

Branding the city: the case of Casablanca-Morocco pp. 181-189

Dounia Sedra and Hicham El Bayed

Revamping heritage brand: a case of Murshidabad, West Bengal, India pp. 190-200

Saikat Banerjee and Paroma Mitra Mukherjee

Volume 18, issue 1, 2022

At a crossroads: examining Covid-19’s impact on public and digital diplomacy pp. 1-3

Ilan Manor and James Pamment

The pandemic’s wake-up call for humanity-centered public diplomacy pp. 4-7

R. S. Zaharna

Cultural diplomacy under the “digital lockdown”: pandemic challenges and opportunities in museum diplomacy pp. 8-11

Natalia Grincheva

Transnational diaspora diplomacy, emotions and COVID-19: the Romanian diaspora in the UK pp. 12-14

Alina Dolea

COVID-19 and national images: the case of #ResignModi pp. 15-17

Muhammad Ittefaq and Shafiq Ahmad Kamboh

From soft power to reputational security: rethinking public diplomacy and cultural diplomacy for a dangerous age pp. 18-21

Nicholas J. Cull

Digital diplomacy as world disclosure: the case of the COVID-19 pandemic pp. 22-25

Corneliu Bjola

Nordic neighbors in pandemic crisis: the communication battle between Sweden and Norway pp. 26-29

Jesper Falkheimer and Ketil Raknes

Japan’s strategic miscommunications: in the shadow of the pandemic Olympics pp. 30-32

Nancy Snow

The public as a problem: protest, public diplomacy and the pandemic pp. 33-36

César Jiménez-Martínez

“Wolf Warrior” and China’s digital public diplomacy during the COVID-19 crisis pp. 37-40

Zhao Alexandre Huang

Celebrity diplomacy during the Covid-19 pandemic? The chief state epidemiologist as “the face of the Swedish experiment” pp. 41-43

Annika Bergman Rosamond and Elsa Hedling

From Gagarin to Sputnik: the role of nostalgia in Russian public diplomacy pp. 44-48

Ilan Manor and James Pamment

Volume 17, issue 4, 2021

Aviation diplomacy: a conceptual framework for analyzing the relationship between aviation and international relations pp. 293-303

Michał Marcin Kobierecki

Exploring the relationship between transparency, attractiveness factors, and the location of foreign companies: what matters most? pp. 304-316

Vincent Mabillard and Renaud Vuignier

Factors impacting state branding communication success: a mediating and multigroup analysis pp. 317-335

Saikat Banerjee

‘Respect’ and ‘agency’ as driving forces for China–Africa relations pp. 336-347

Kenneth Kalu

Authenticity in tension with homogeneity in grassroots place branding pp. 348-358

Paige Ambord

Evaluating Estonian E-residency as a tool of soft power pp. 359-367

Anna Blue

Rural place branding processes: a meta-synthesis pp. 368-381

Barbora Gulisova

Nation branding in the COVID-19 era: South Korea’s pandemic public diplomacy pp. 382-396

Seow Ting Lee and Hun Shik Kim

So near, so far, so what is social distancing? A fundamental ontological account of a mobile place brand pp. 397-407

George Rossolatos

Correction to: So near, so far, so what is social distancing? A fundamental ontological account of a mobile place brand pp. 408-408

George Rossolatos

Personality association and celebrity museumification of George Best (with nods to John Lennon) pp. 409-419

Philip Boland and Stephen McKay

Simon Anholt, The good country equation: how we can repair the world in one generation pp. 420-421

Francisco Conejo

Volume 17, issue 3, 2021

Place branding research in times of pandemic pp. 229-230

José Fernández-Cavia

Rural place branding from a multi-level perspective: a Danish example pp. 231-248

Barbora Gulisova, Chris Horbel and Egon Noe

The role of social capital in the institutionalization of regional place marketing activity pp. 249-256

Juha Halme

Traditional products and crafts as main elements in the effort to establish a city brand linked to sustainable tourism: promoting silversmithing in Ioannina and silk production in Soufli, Greece pp. 257-267

S. Koumara-Tsitsou and N. Karachalis

A gentler structure to life: co-creation in branding a cultural route pp. 268-277

Arja Lemmetyinen, Lenita Nieminen and Johanna Aalto

“My green heart”: an inclusive place branding process facilitated by Design Thinking pp. 278-291

Lisa Källström and Per Siljeklint

Volume 17, issue 2, 2021

Ningbo city branding and public diplomacy under the belt and road initiative in China pp. 127-139

Shixin Ivy Zhang, Yi Wang, Nancy X. Liu and Yat-Ming Loo

Bridging the language barrier: a Chinese place branding literature review from 1996 to 2018 pp. 140-154

Yingying Wu, Bowen Zhang and Dian Wang

Peace talks: public diplomacy and place branding in the 2018 Trump–Kim summit in Singapore pp. 155-167

Hun Shik Kim and Seow Ting Lee

Navigating #ObamainCuba: how Twitter mediates frames and history in public diplomacy pp. 168-179

Ricardo J. Valencia and Derek Moscato

Cultural diplomacy as corporate strategy: an analysis of Pasona Group’s “New Tohoku” program in Japan pp. 180-192

Lindsey M. Bier and Candace L. White

The relevance of food for the development of a destination brand pp. 193-204

Joao R. Freire and Rosane K. Gertner

Food fight: gastrodiplomacy and nation branding in Singapore’s UNESCO bid to recognize Hawker culture pp. 205-217

Seow Ting Lee and Hun Shik Kim

Putting tatars on the map: The place branding versus soft power of Tatarstan pp. 218-227

Diana Galeeva

Volume 17, issue 1, 2021

Advocates or adversaries? Explicating within-border foreign publics’ role in shaping soft power through megaphoning and echoing pp. 1-18

Kelly Vibber and Jeong-Nam Kim

The anatomy of place branding: relating place transformation to community identity pp. 19-35

Eko Nursanty

The role of place in city centre retailing pp. 36-49

Lisa Källström, Simon Persson and Jakob Westergren

Multiple case study design: the example of place marketing research pp. 50-62

Marek Ćwiklicki and Kamila Pilch

Special Section: The future of place branding pp. 63-64

Mihalis Kavaratzis and Magdalena Florek

Public value-driven place branding. The way forward? pp. 65-77

Marta Hereźniak and Justyna Anders-Morawska

Differentiation of regional attractiveness for gaining talents in the context of place branding theory pp. 78-92

Yauheniya Barkun, Ewa Glińska and Katarzyna Dębkowska

Place branding (r)evolution: the management of the smart city’s brand pp. 93-104

Magdalena Grebosz-Krawczyk

Crossroads between city diplomacy and city branding towards the future: case study on the film cities at UNESCO Creative Cities Network pp. 105-125

Niedja de Andrade e Silva Forte Santos