Journal of Marketing for Higher Education

1996 - 2024

Current editor(s): Dr Jane Hemsley-Brown, Anthony Lowrie and Dr. Thomas Hayes

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Volume 17, issue 2, 2008

De-Mystifying the U.S. News Rankings: How to Understand What Matters, What Doesn't and What You can Actually Do About It* pp. 169-188

Joe Brennan, Robert Brodnick and Diana Pinckley

Conjoint Analysis of Study Abroad Preferences: Key Attributes, Segments and Implications for Increasing Student Participation pp. 189-215

Michael S. Garver and Richard L. Divine

SERVMO: A Measure for Service-Driven Market Orientation in Higher Education pp. 216-237

B.H. Voon

Service Strategies for Higher Educational Institutions Based on Student Segmentation pp. 238-255

Amit K. Ghosh, Rajshekhar Javalgi and Thomas W. Whipple

Underlying Consumer-Valuing Structures of Baby Boomers as Older Adults in Community Colleges: A Grounded Theory pp. 256-291

Louis Mark Palazesi, Beverly L. Bower and Robert A. Schwartz

University Student Satisfaction: An Empirical Analysis pp. 292-325

Michael D. Clemes, Christopher E.C. Gan and Tzu-Hui Kao

Volume 17, issue 1, 2006

EDITOR'S NOTE pp. 1-2

Thomas J. Hayes

Does Advertising Pervert Higher Education? Is There a Case for Resistance? pp. 3-11

Paul Gibbs

Advertising Can Be an Effective Integrated Marketing Tool pp. 13-15

Larry D. Lauer

Measuring and Investigating Pretrial Multi-Expectations of Service Quality Within the Higher Education Context pp. 17-47

Sunita Prugsamatz, Joo-Gim Heaney and Frank Alpert

Differences in Characteristics of Online versus Traditional Students: Implications for Target Marketing pp. 49-65

Iryna Pentina and Concha Neeley

Marketing Online Degree Programs: How Do Traditional-Residential Programs Compete? pp. 67-90

Jonathan Adams and Vicki Eveland

Market Orientation of Spanish Public Universities: A Suitable Response to the Growing Competition pp. 91-116

Carlos Flavián and Javier Lozano

A University Name Change: Significance of Faculty Involvement pp. 117-145

Cleamon Moorer

Retaining a Legacy While Avoiding Trademark Infringement: A Case Study of One University's Attempt to Develop a Consistent Athletic Brand Identity pp. 147-167

Sue Westcott Alessandri

Volume 16, issue 2, 2006

The Impact of Marketing Actions on Relationship Quality in the Higher Education Sector in Jordan pp. 1-23

Basheer A. M. Al-Alak

Marketing Colleges to Home-Schooled Students pp. 25-43

Perry Haan and Cam Cruickshank

The Development and Application of a Market Entry Process for Foreign Universities Entering the Chinese Higher Education Market pp. 45-82

Mike Willis

A Comparison of SERVQUAL and I-P Analysis: Measuring and Improving Service Quality in Egyptian Private Universities pp. 83-104

Mohamed M. Mostafa

An Examination of Influences and Factors on the Institutional Selection Processes of Freshmen Student-Athletes at Small Colleges and Universities pp. 105-134

Benjamin D. Goss, Colby B. Jubenville and Jaime Orejan

The Impact of New Major Offerings on Student Retention pp. 135-155

Paul L. Sauer and Joseph B. O'Donnell

Volume 16, issue 1, 2005

Marketing a U.S. University to International Students: Which Approach Is Best--Standardization, Adaptation, or Contingency? An Investigation of Consumer Needs in Seven Countries pp. 1-24

Abhay Shah and Heidi Laino

Segmenting University Students on the Basis of Their Expectations pp. 25-45

Maria Fuentes Blasco and Irene Gil Saura

Accreditation in Higher Business Education in the Private Sector: The Case of Jordan pp. 47-76

Hala Ahmad Sabri and Ghaleb Awad El-Refae

Measuring Student Choice Criteria Using the Theory of Planned Behaviour: The Case of Taiwan, Australia, UK, and USA pp. 77-95

Terry Gatfield and Ching-huei Chen

Building a University Brand from Within: A Comparison of Coaches' Perspectives of Internal Branding pp. 97-114

Kimberly M. Judson, Linda Gorchels and Timothy W. Aurand

Why Do Chinese Universities Seek Foreign University Partners: An Investigation of the Motivating Factors Behind a Significant Area of Alliance Activity pp. 115-141

Mike Willis

Understanding MBA Consumer Needs and the Development of Marketing Strategy pp. 143-158

Lynn Dailey, Murphy Anderson, Cristina Ingenito, David Duffy, Paul Krimm and Scott Thomson

Volume 15, issue 2, 2005

An Identification and Analysis of Students' Expectations and Views Regarding Foreign-Sourced Tertiary Education Programs Delivered in China: Investigating the Next Stage of Internationalisation and Market Entry for Foreign Universities pp. 1-30

Mike Willis

Factors Influencing International Students' Choice of an Education Destination--A Correspondence Analysis pp. 31-46

Tekle Shanka, Vanessa Quintal and Ruth Taylor

Gender Differences in Students' and Parents' Evaluative Criteria When Selecting a College pp. 47-80

Phylis M. Mansfield and Jacquelyn Warwick

Choice Modeling New Zealand High School Seniors' Preferences for University Education pp. 81-102

David K. Holdsworth and Derek Nind

Postgraduate International Students from Asia: Factors Influencing Satisfaction pp. 105-127

Rodney Arambewela, John Hall and Segu Zuhair

University Marketing: Perceptions, Practices and Prospects in the Less Developed World pp. 129-153

Felix Maringe

The Perceptual Impact of U.S. News & World Report Rankings on Eight Public MBA Programs pp. 155-179

Nissa Dahlin-Brown

Volume 15, issue 1, 2004

An Examination of ‘Self-Monitoring’ and the ‘Influence of Others’ as Determinants of Attitude to the Higher Education Application Service Process in the UK pp. 1-20

Geraldine Clarke

Why Do Students Switch from One University to Another: The View of Students Studying for a Foreign Degree in Hong Kong pp. 23-49

Mike Willis

Adjustment in University Students Admitted by High School Recommendations as Compared with Their Classmates pp. 51-79

Chau-kiu Cheung, David Ping-Pui Lok and David Kin-keung Chan

At the End of the Day, I Want to Be Close to Home: Adult Students' Preferences for College Proximity to Work and Home pp. 81-95

Michael J. Roszkowski and Paul J. Reilly

Demographic and Psychographic Variables Associated with Hispanic Business Majors Intending to Pursue Graduate Studies: Marketing Implications pp. 97-115

Russell Adams, Morris Kalliny, Anshu Saran and Gilberto de los Santos

Volume 14, issue 2, 2004

The Use of Repertory Grid Analysis and Importance-Performance Analysis to Identify Determinant Attributes of Universities pp. 1-18

Steven Pike

Marketing Medical Education: An Examination of Recruitment Web Sites for Traditional and Combined-Degree M.D. Programs pp. 19-36

Roberta L. Schneider

The Composition of Consideration and Choice Sets in Undergraduate University Choice: An Exploratory Study pp. 37-59

Philip L. Dawes and Jennifer Brown

Building a University Brand Community: The Long-Term Impact of Shared Experiences pp. 61-79

James H. McAlexander, Harold F. Koenig and John W. Schouten

Volume 14, issue 1, 2002

An Evaluation of How Student Expectations Are Formed in a Higher Education Context: The Case of Hong Kong pp. 1-21

Mike Willis and Rowan Kennedy

Marketing the University to Student-Athletes: Understanding University Selection Criteria pp. 23-40

Kimberly M. Judson, Jeffrey D. James and Timothy W. Aurand

International and Local Student Satisfaction: Resources and Capabilities Perspective pp. 41-60

Felix T. Mavondo, Yelena Tsarenko and Mark Gabbott

Investigating the Significance of VFR Visits to International Students pp. 61-77

Ruth Taylor, Tekle Shanka and Jeffery Pope

Student Satisfaction and Retention: A Conceptual Model pp. 79-91

Clinton B. Schertzer and Susan M. B. Schertzer

Attracting College Candidates: The Impact of Perceived Social Life pp. 93-106

Anthony J. Capraro, Michelle L. Patrick and Melissa Wilson

The Application of the Chinese Sense of “Balance” to Agreements Signed Between Chinese and Foreign Institutions in the Chinese Higher Education Sector: Adding Depth to a Popular Cultural Concept pp. 107-121

Mike Willis