Journal of Marketing for Higher Education

1996 - 2024

Current editor(s): Dr Jane Hemsley-Brown, Anthony Lowrie and Dr. Thomas Hayes

From Taylor & Francis Journals
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Volume 9, issue 4, 1999

Management Development Programs: How Firms Select a Provider and What They Want from Future Programs pp. 1-23

Philip L. Dawes

The Role of Senior Public Relations Administrators in Institutional Decision Making: Are They at the Table? pp. 25-35

Anthony C. Peyronel

Institutional Advertising in Higher Education pp. 37-52

Bart Kittle

When Marketing Really Matters: The Survival of a Russian Post-Graduate Institute pp. 53-67

David R. Decker and Yuri A. Sokurienko

An Analysis of Academic Reputation as Perceived by Consumers of Higher Education pp. 69-80

Michael J. Conard and Maureen A. Conard

Quality Assessment of College Admissions Processes pp. 81-94

Caroline Fisher, Elizabeth Weymann and Amy Todd

Volume 9, issue 3, 1997

Differences in College Choice Criteria Between Deciding Students and Their Parents pp. 1-13

Greg M. Broekemier and Srivatsa Seshadri

Higher Education Marketing: A Challenge pp. 15-24

Richard M. Canterbury

Portrayal of Older Students by Colleges and Universities pp. 25-38

Robin T. Peterson and Frank K. Bryant

An Analysis of U.S. Business Schools' Catalogs, Application Packages, and Program Materials from an International Perspective pp. 39-47

Marion S. Webb, Kenneth R. Mayer and Virginie Pioche

Expected Service Quality as Perceived by Potential Customers of an Educational Institution pp. 49-72

Abhay Shah, Charles Zeis, Hailu Regassa and Ahmad Ahmadian

Employer Satisfaction with Job Skills of Business College Graduates and Its Impact on Hiring Behavior pp. 73-89

Sharon R. Paranto and Mayuresh Kelkar

Volume 9, issue 2, 1998

The Impact Discounts and the Price-Quality Effect Have on the Choice of an Institution of Higher Education pp. 1-17

Charles J. Quigley, Frank G. Bingham, Elaine M. Notarantonio and Keith Murray

Concepts in Conflict: Students and Customers--An Australian Perspective pp. 19-40

Linda Brennan and Lynne Bennington

Organizing for Effective Marketing Communications in Higher Education: Restructuring for Your Competitive Edge in Marketing pp. 41-58

Gene C. Sands and Rick J. Smith

An Investigation of the Perceptions of Business Students Regarding Non-Traditional Business Education Formats pp. 59-81

John W. Barnes and John Hadjimarcou

Impact of Universities' Promotional Materials on College Choice pp. 83-91

Jami J. Armstrong and D. Barry Lumsden

The Antecedents of the Market Orientation in Higher Education pp. 93-105

D. J. Wasmer and Gordon C. Bruner

Volume 9, issue 1, 1998

The International Product Life Cycle Theoretical Framework and Its Application to Marketing Higher Education to International Countries: An Australian/Asian Perspective pp. 1-10

Terry Gatfield

Degree Upgrades: A New Service, a New Market and a New Strategy for Higher Education pp. 11-24

Keith Adler

Using Logistic Regression to Identify New “At-Risk” Freshmen pp. 25-37

Jerry L. Nichols, Paul M. Orehovec and Scott Ingold

Satisfaction with Business Education: A Comparison of Business Students and Their Parents pp. 39-52

Beverly A. Browne, Dennis Kaldenberg and William G. Browne

University Image: The Benefits of Assessment and Modeling pp. 53-68

R. Eric Landrum, Rob Turrisi and Clayton Harless

Student Expectations of the University Experience: Levels and Antecedents for Pre-Entry Freshmen pp. 69-91

Jane W. Licata and James G. Maxham

Volume 8, issue 4, 1998

Do You See What I See? The Marketing Lens Model in an Academic Setting pp. 1-16

Dennis N. Bristow

Integrating Strategic Marketing on an Institutional Level pp. 17-28

Sandra S. Liu

MBA Quality Signals pp. 29-48

Randall G. Chapman

Evaluating Market Orientation of an Executive MBA Program pp. 49-59

Khalid M. Dubas, Waqar I. Ghani, Stanley Davis and James T. Strong

College Choice in a Brand Elimination Framework: The Administrator's Perspective pp. 61-81

Deborah E. Rosen, James M. Curran and Timothy B. Greenlee

Consumer Attitudes to the Higher Education Application Process pp. 83-96

Geraldine Clarke and M. A. Brown

Volume 8, issue 3, 1998

Student as Customer: Factors Affecting Satisfaction and Assessments of Institutional Quality pp. 1-14

Beverly A. Browne, Dennis O. Kaldenberg, William G. Browne and Daniel J. Brown

Contrasts Between Benefits Expected and Delivered Among MBA Inquirers, Students, and Graduates pp. 15-29

Leigh Lawton and Lorman Lundsten

Marketing Department Summer School Enrollment: An Analysis and Recommendations pp. 31-44

R. Stephen Parker, Charlie Pettijohn and Jennifer Leimkuehler

Managing Quality by Action Research—Improving Quality Service Delivery in Higher Education as a Marketing Strategy pp. 45-62

Brian Corbitt

Gender Effects on the University Selection Process pp. 63-71

Matthew D. Shank and Fred Beasley

College Choice in a Brand Elimination Framework: The High School Student's Perspective pp. 73-92

Deborah E. Rosen, James M. Curran and Timothy B. Greenlee

Volume 8, issue 2, 1997

Employers' Perceptions of Service Quality in Higher Education pp. 1-13

Mathew Joseph and Beatriz Joseph

Assessing Customer Satisfaction with a Master of Business Administration Program: Implications for Resource Allocation pp. 15-28

Gregory S. Martin and Jeffrey K. Bray

A Reconceptualization of the Marketing Mix: Using the 4 C's to Improve Marketing Planning in Higher Education pp. 29-35

D. J. Wasmer, James R. Williams and Julie Stevenson

The Price Differential's Impact on Retention, Recruitment, and Quality in a Public University pp. 37-51

Michael W. Little, Dennis O'Toole and James Wetzel

What Is in a Name? The Impact of Strategic Name Change on Student Enrollment in Colleges and Universities pp. 53-71

Paul Sergius Koku

Volume 8, issue 1, 1997

Developing Slogans for Marketing of Higher Education pp. 1-14

Ronald J. Bauerly and Carolyn Tripp

Repositioning the MBA: Issues and Implications pp. 15-24

Leslie A. Goldgehn and Kathleen R. Kane

International University Education: An Australian Perspective pp. 25-39

Meredith A. Lawley and Oliver H. M. Yau

Growth Strategies for U.S. Colleges and Universities pp. 41-53

Janet Y. Murray, Russell H. Murray and Larry E. Lann

Perceptions of Quality of Higher Education: An Exploratory Study of High School Guidance Counselors pp. 55-67

Richard E. Plank and Larry Chiagouris

Selection Criteria Used by Graduate Students in Considering Doctoral Business Programs Offered by Private vs. Public Institutions pp. 69-90

Marion S. Webb, Ronald L. Coccari, Augustine Lado, Lida C. Allen and Alan K. Reichert

Volume 7, issue 4, 1997

The MBA Program: A Restructured Product for Today's Market pp. 1-19

Bradley S. O'Hara, Mike Cudd and John O. King

Repositioning Colleges Using Changing Student Quality Perceptions: An Exploratory Analysis pp. 21-34

Clare L. Comm and Duncan G. LaBay

Campus Recruiting: What the Recruiters Are Looking For pp. 35-48

Martha R. Turner, Thomas Li-Ping Tang and H. Ronald Moser

Public Policy and the Management of Higher Education in Sub-Saharan Africa: The Case of Kenya pp. 49-59

Kenneth R. Gray and Sid Howard Credle

Developing Advertising and Promotion Strategies for Higher Education pp. 61-72

Karen A. Berger and Harlan P. Wallingford

Doctoral Programs: What Factors Attract Students pp. 73-85

Marion Stanton Webb, Ronald L. Coccari and Lida Cherie Allen

Volume 7, issue 3, 1996

Educational Choices of Adult Learners pp. 1-15

Patrick G. Buckley, Tom Mahaffey and Ronald E. Turner

Auditing Educational Program Performance: A Multi-Stage Analysis of Current Student Satisfaction pp. 17-37

Randall G. Chapman

Globalizing the Business School Curriculum: The Fordham Experience pp. 39-47

Janet DiLorenzo-Aiss and Paul Dion

The Development and Marketing of Business Seminars by Universities: Participant Format Preferences pp. 49-64

Linda Gorchels, Timothy W. Aurand and Geoffrey L. Gordon

Asian Students: Their Experiences and Perceptions of Australian Universities pp. 65-80

John W. Wilkinson, Akiko Mahara and Pascale G. Quester

The Home Schooling “Market”: Results and Implications of Current Research pp. 81-93

James A. Muncy

Image Gap Analysis: A Pilot Study pp. 95-102

Robert E. Stevens, William E. Warren, David L. Loudon and Paul Dunn

Volume 7, issue 2, 1996

University Marketing: A Professional Service Organization Perspective pp. 1-16

Jane Licata and Gary L. Frankwick

Quadrant Analysis as a Strategic Planning Technique in Curriculum Development and Program Marketing pp. 17-32

James Lynch, Robert Carver and John Michael Virgo

Focus Groups Help to Focus the Marketing Strategy pp. 33-41

Hanna Ashar and Maureen Lane

An Enrollment Marketing Plan for Institutions of Higher Learning: An Update pp. 43-56

Frank G. Bingham

Using Consumer Behavior and Decision Models to Aid Students in Choosing a Major pp. 57-73

Shohreh A. Kaynama and Louise W. Smith

Graphical Representation of University Image: A Correspondence AnalysisJournal of Marketing for Higher Education pp. 75-84

Ugar Yavas and Donald J. Shemwell

Service Quality in Educational Institutions: A Foreign Student View pp. 85-94

Geoffrey N. Soutar, Margaret M. McNcil and Kwee Lim

The Rankings of Marketing Programs in China pp. 95-102

Wai-sum Siu

The MBA: Is the UK Version Better? pp. 103-113

Ed Weymes

Volume 7, issue 1, 1996

A Studied View of Faculty Morale pp. 1-8

David Hughes McElreath, Robert Boissoneau, Melissa Roof and Bruce Whipple

Employer Expectations from a Business Education pp. 9-16

Fahri Karakaya and Fera Karakaya

Cross-Cultural Differences in Student Expectations pp. 17-32

Matthew D. Shank, Mary Walker and Thomas J. Hayes

The Marketing of Residence Halls: A Question of Positioning pp. 33-44

R. Stephen Parker, Allen D. Schaefer and Lori Matthews

Rethinking Student Services: Assessing and Improving Service Quality pp. 45-70

Raymond F. Zammuto, Susan M. Keaveney and Edward J. O'Connor

Marketing Higher Education: Models of Marketing Internship Programs as Tools for the Recruitment and Retention of Undergraduate Marketing Majors pp. 71-84

Janet Di Lorenzo-Aiss and Richard E. Mathisen

Effective Alumni Marketing Research: Theory Put to Use or, Practicing What We Preach pp. 85-97

Robert C. Greene and Peter K. Weldon