Journal of Marketing for Higher Education

1996 - 2024

Current editor(s): Dr Jane Hemsley-Brown, Anthony Lowrie and Dr. Thomas Hayes

From Taylor & Francis Journals
Bibliographic data for series maintained by Chris Longhurst ().

Access Statistics for this journal.
Is something missing from the series or not right? See the RePEc data check for the archive and series.

Volume 26, issue 2, 2016

Normalisation of and resistance to consumer behaviour in higher education pp. 129-131

Richard Scullion and Mike Molesworth

Students as customers in higher education: reframing the debate pp. 132-142

Melodi Guilbault

Effects of inbound marketing communications on HEIs’ brand equity: the mediating role of the student’s decision-making process. An exploratory research pp. 143-167

Marcelo Royo-Vela and Ute Hünermund

Advertising online by educational institutions and students' reaction: a study of Malaysian Universities pp. 168-180

Muhammad Tahir Jan and Djihane Ammari

A netnographic analysis of prospective international students’ decision-making process: implications for institutional branding of American universities in the emerging markets pp. 181-198

Lili Gai, Chunhao Xu and Lou E. Pelton

Production of consumer spaces in the university pp. 199-213

Joseph Cunningham

Strike, occupy, transform! Students, subjectivity and struggle pp. 214-232

André Pusey

Higher education consumer choice pp. 233-235

Hanif Haghshenas

Editorial Board pp. ebi-ebi

The Editors

Volume 26, issue 1, 2016

Designing a predictive model of student satisfaction in online learning pp. 1-19

Sanjai K Parahoo, Mohammad Issack Santally, Yousra Rajabalee and Heather Lea Harvey

Strategic and bonding effects of enhancing the student feedback process pp. 20-40

Nadine M. Robinson and Kevin G. Celuch

‘Hottest brand, coolest pedagogy’: approaches to corporate branding in Singapore's higher education sector pp. 41-63

Carl Jon Way Ng

How the source of word-of-mouth influences information processing in the formation of brand attitudes pp. 64-85

Kristiina Herold, Anssi Tarkiainen and Sanna Sundqvist

Country of origin and country of service delivery effects in transnational higher education: a comparison of international branch campuses from developed and developing nations pp. 86-102

Chiu Mei Chee, Muhammad Mohsin Butt, Stephen Wilkins and Fon Sim Ong

Individual attitudes and social influences on college students’ intent to participate in study abroad programs pp. 103-128

Liz C. Wang, John (Jack) Gault, Paul Christ and Patricia A. Diggin

Volume 25, issue 2, 2015

Do higher education institutes communicate trust well? pp. 155-170

Paul Gibbs and Aftab Dean

Effects of country and delivery mode on perceived risk in international higher education pp. 171-203

Norazlyn Kamal Basha, Jillian C. Sweeney and Geoff Soutar

Internal branding in universities and the lessons learnt from the past: the significance of employee brand support and transformational leadership pp. 204-237

Narissara Sujchaphong, Bang Nguyen and T.C. Melewar

Student co-creation behavior in higher education: the role of satisfaction with the university experience pp. 238-262

Tamer H. Elsharnouby

Study abroad information in the new media pp. 263-286

Shasha Teng, Kok Wei Khong and Alain Yee Loong Chong

Social media's use in postgraduate students' decision-making journey: an exploratory study pp. 287-312

Mianda Galan, Meredith Lawley and Michael Clements

Volume 25, issue 1, 2015

Customer, collaborator or co-creator? What is the role of the student in a changing higher education servicescape? pp. 1-4

David Chalcraft, Toni Hilton and Tim Hughes

They do not buy it: exploring the extent to which entering first-year students view themselves as customers pp. 5-28

Daniel B. Saunders

Student-customer orientation at a higher education institution: the perspective of undergraduate business students pp. 29-44

Riina Koris, Anders Örtenblad, Katri Kerem and Triinu Ojala

Assessing antecedents and consequences of student satisfaction in higher education: evidence from Malaysia pp. 45-69

M.M. Lai, S.H. Lau, N.A. Mohamad Yusof and K.W. Chew

International student satisfaction with, and behavioural intentions towards, universities in Victoria pp. 70-84

Siti Falindah Padlee and Vaughan Reimers

Degrees of co-creation: an exploratory study of perceptions of international students' role in community engagement experiences pp. 85-103

David Fleischman, Maria Raciti and Meredith Lawley

Factors contributing to university image: the postgraduate students' points of view pp. 104-126

Asal Aghaz, Amin Hashemi and Maryam S. Sharifi Atashgah

Export market orientation behavior of universities: the British scenario pp. 127-154

Yousra Asaad, T.C. Melewar and Geraldine Cohen

Volume 24, issue 2, 2014

Academic sell-out: how an obsession with metrics and rankings is damaging academia pp. 165-177

Thorsten Gruber

UK higher education viewed through the marketization and marketing lenses pp. 178-195

Eva Nedbalov�, Luke Greenacre and John Schulz

A synthesis model of sustainable market orientation: conceptualization, measurement, and influence on academic accreditation - a case study of Egyptian-accredited faculties pp. 196-221

Sherein H. Abou-Warda

Applying brand management to higher education through the use of the Brand Flux Model-super-™ - the case of Arcadia University pp. 222-242

Robert L. Williams and Maktoba Omar

Advancement in higher education: the role of marketing in building philanthropic giving pp. 243-256

James H. McAlexander, Harold F. Koenig and Beth DuFault

Characterizing Twitter communication - a case study of international engineering academic units pp. 257-273

Stuart Palmer

Volume 24, issue 1, 2014

How branding process activities impact brand equity within Higher Education Institutions pp. 1-10

Robert L. Williams and Maktoba Omar

Does branding impact student recruitment: a critical evaluation pp. 11-21

Dora E. Bock, Sonja Martin Poole and Mathew Joseph

Do professors have customer-based brand equity? pp. 22-40

Ravi K. Jillapalli and Regina Jillapalli

Swayed by the logo and name: does university branding work? pp. 41-58

Muhammad Zaffwan Idris and T. W. Allan Whitfield

Constructing a brand identity scale for higher education institutions pp. 59-74

Mei Teh Goi, Chai Lee Goi and David Wong

Selling college: a longitudinal study of American college football bowl game public service announcements pp. 75-98

Barbara F. Tobolowsky and John Wesley Lowery

Positioning university as a brand: distinctions between the brand promise of Russell Group, 1994 Group, University Alliance, and Million+ universities pp. 99-121

Sheila Furey, Paul Springer and Christine Parsons

Identifying and analyzing touchpoints for building a higher education brand pp. 122-143

Monica Khanna, Isaac Jacob and Neha Yadav

Branding a state university: doing it right pp. 144-163

Ruby Roy Dholakia and Linda A. Acciardo

Volume 23, issue 2, 2013

Factors influencing student satisfaction in universities in the Gulf region: does gender of students matter? pp. 135-154

Sanjai K. Parahoo, Heather L. Harvey and Rana M. Tamim

Overcoming potential negative consequences of customer orientation in higher education: closing the ideological gap pp. 155-174

Adam Nguyen and Joseph Rosetti

Measuring consumer-based brand equity for Indian business schools pp. 175-203

Ashita Aggarwal Sharma, Vithala R. Rao and Sapna Popli

Student needs and motives when attending a university: exploring the Syrian case pp. 204-225

Anas Al-Fattal and Rami Ayoubi

Antecedents and Consequences of Student Satisfaction with e-Learning: The Case of Private Universities in Egypt pp. 226-257

Marwa Medhat Headar, Nadia Elaref and Omneya Mokhtar Yacout

We've got minorities, yes we do: visual representations of racial and ethnic diversity in college recruitment materials pp. 258-282

Timothy D. Pippert, Laura J. Essenburg and Edward J. Matchett

Volume 23, issue 1, 2013

The communication of global citizenship through Public Service Announcements: a US study pp. 1-14

Michael J. Clayton, Kevin V. Cavanagh and Matt Hettche

Assessing university brand personality through logos: an analysis of the use of academics and athletics in university branding pp. 15-33

Brandi A. Watkins and William J. Gonzenbach

Reputational interdependence: an examination of category reputation in higher education pp. 34-61

David Finch, Sarah McDonald and Julie Staple

What do graduates think? An analysis of intention to repeat the same studies and university pp. 62-89

Teodoro Luque Martínez and Luis Doña Toledo

Institutional commitment of traditional and non-traditional-aged students: a potential brand measurement? pp. 90-112

Leslie J. Wardley, Charles H. B�langer and Valorie M. Leonard

Unlocking the potential of the Internet to improve college choice: a comparative case study of college-access Web tools pp. 113-134

Nathan Daun-Barnett and Dilip Das