Journal of Marketing for Higher Education

1996 - 2024

Current editor(s): Dr Jane Hemsley-Brown, Anthony Lowrie and Dr. Thomas Hayes

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Volume 22, issue 2, 2012

Students as global citizens: strategies for mobilizing studies abroad pp. 167-181

Marianne D. Sison and Linda Brennan

Institutional branding: a content analysis of public service announcements from American universities pp. 182-205

Michael J. Clayton, Kevin V. Cavanagh and Matt Hettche

Students' choice of universities in Germany: structure, factors and information sources used pp. 206-230

Katrin Obermeit

Antecedents to the export market orientation of Hungarian higher education institutions, and their export performance consequences pp. 231-256

Gábor Nagy and József Berács

Values education and student satisfaction: German business students' perceptions of universities' value influences pp. 257-272

Dirk C. Moosmayer and Florian U. Siems

Volume 22, issue 1, 2012

Marketing for Higher Education in Developing Countries: emphases and omissions pp. 1-9

Felix Maringe and Maha Mourad

Perception of education quality in private universities of Bangladesh: a study from students' perspective pp. 11-33

Husain Salilul Akareem and Syed Shahadat Hossain

Non-academic service quality: comparative analysis of students and faculty as users pp. 35-54

Khurram Sharif and Norizan Mohd Kassim

Students' evaluations and perceptions of learning within business schools in Egypt pp. 55-70

Abeer A. Mahrous and Wael Kortam

Higher Education Institution branding as a component of country branding in Ghana: Renaming Kwame Nkrumah University of Science and Technology pp. 71-81

Robert Williams, Collins Osei and Maktoba Omar

Students' trust, value and loyalty: evidence from higher education in Brazil pp. 83-100

Claudio Hoffmann Sampaio, Marcelo Gattermann Perin, Cláudia Simões and Hamilton Kleinowski

Modeling antecedents of student loyalty in higher education pp. 101-116

Marcelo Gattermann Perin, Claudio Hoffmann Sampaio, Cláudia Simões and Rosiane Pólvora de Pólvora

Does educational level matter in adopting online education? A Malaysian perspective pp. 117-151

Hanif Haghshenas, Ehsan Aminaei Chatroudi and Fredy Anthony Njeje

African universities in the global knowledge economy: the good and ugly of internationalization pp. 153-165

James Otieno Jowi

Volume 21, issue 2, 2011

Market heal thyself: the challenges of a free market in higher education pp. 115-132

Jane Hemsley-Brown

Sex doesn't matter: the role of gender in the formation of student-university relationships pp. 133-156

Jana Bowden and Leigh Wood

Viewing international students as state stimulus potential: current perceptions and future possibilities pp. 157-179

Deborah L. Owens, Prashant Srivastava and Aniqa Feerasta

The role of culture, competitiveness and economic performance in explaining academic performance: a global market analysis for international student segmentation pp. 181-201

Chris Baumann and Hamin

An Aristotelian model for ethical higher education marketing: The role of practical wisdom pp. 203-214

Paul Gibbs

Volume 21, issue 1, 2010

Performing the university as foolish institution pp. 1-5

Craig Prichard

Potential of the social media as instruments of higher education marketing: a segmentation study pp. 7-24

Efthymios Constantinides and Marc C. Zinck Stagno

Do UK universities communicate their brands effectively through their websites? pp. 25-46

Chris Chapleo, María Victoria Carrillo Durán and Ana Castillo Díaz

Reaching the non-traditional stopout population: a segmentation approach pp. 47-60

Kim Schatzel, Thomas Callahan, Crystal J. Scott and Timothy Davis

International student destination choice: the influence of home campus experience on the decision to consider branch campuses pp. 61-83

Stephen Wilkins and Jeroen Huisman

Academic Visual Identity (AVI): an act of symbolic leadership pp. 85-105

Trent Masiki

A future for undergraduate education in UK business schools? pp. 107-114

Anna Goatman and Dominic Medway

Volume 20, issue 2, 2010

Theory, curricula and ethics: is it the ‘Time and Being’ for a radical approach? pp. 167-173

Anthony Lowrie and Jane Hemsley-Brown

Understanding the characteristics of effective professors: the student's perspective pp. 175-190

Thorsten Gruber, Alexander Reppel and Roediger Voss

Customer prioritization in higher education: targeting ‘right’ students for long-term profitability pp. 191-208

L. Jean Harrison-Walker

Weighing the difference: the validity of multiplicative and subtractive approaches to item weights in an instrument assessing college choice decisions pp. 209-239

Michael J. Roszkowski and Scott Spreat

On using humor to market higher education: at whose expense is the clowning? pp. 241-257

Jason Johnson

Volume 20, issue 1, 2010

A market segmentation approach for higher education based on rational and emotional factors pp. 1-17

Fernando Angulo, Albena Pergelova and Josep Rialp

The influence of organizational image on college selection: what students seek in institutions of higher education pp. 19-48

Andrea M. Pampaloni

Tertiary education: an investigation of location selection criteria and preferences by international students -- The case of two Australian universities pp. 49-68

Binta Abubakar, Tekle Shanka and Gerry Nkombo Muuka

Contextual influences: building brand community in large and small colleges pp. 69-84

J. Harry McAlexander and Harold F. Koenig

Branding MBA programs: the use of target market desired outcomes for effective brand positioning pp. 85-117

Louise A. Heslop and John Nadeau

Do specialized MBA programs cultivate alumni relationships and donations? pp. 119-134

Jennifer Wiggins Johnson, Veronica Thomas and Joann Peck

The small college enrollment officer: relationship marketing at work pp. 135-143

Brian A. Vander Schee

The role of trust in creating value and student loyalty in relational exchanges between higher education institutions and their students pp. 145-165

Sergio W. Carvalho and Márcio de Oliveira Mota

Volume 19, issue 2, 2009

Social Networking as an Admission Tool: A Case Study in Success pp. 109-124

Thomas J. Hayes, Doug Ruschman and Mary M. Walker

The Impact of Quality on Satisfaction, Revenue, and Cost as Perceived by Providers of Higher Education pp. 125-141

Abhay Shah

An Examination of Integrated Marketing Communication in U.S. Public Institutions of Higher Education pp. 142-165

Dawn M. Edmiston-Strasser

Using the Process of Disruption to Find New Markets and to Develop New Marketing Programs for Management Education pp. 166-178

Mark John Somers

Clients' Satisfaction with Monopolistic Services and Commitment to the Organization: A University Context pp. 179-190

James L. Thomas and Brent J. Cunningham

Volume 19, issue 1, 2009

Using Institutional Selection Factors to Develop Recruiting Profiles: Marketing Small, Private Colleges and Universities to Prospective Student Athletes pp. 1-25

Gary R. Johnson, Colby Jubenville and Benjamin Goss

A Longitudinal Study of Changes in Marketing Practices at Private Christian Colleges pp. 26-37

Brian A. Vander Schee

Education as Service: The Understanding of University Experience Through the Service Logic pp. 38-64

Irene C. L. Ng and Jeannie Forbes

Higher Education Institutions: Satisfaction and Loyalty among International Students pp. 65-84

Audhesh K. Paswan and Gopala Ganesh

Prospective Students' Perceptions of University Brands: An Empirical Study pp. 85-107

Roger Bennett and Rehnuma Ali-Choudhury

Volume 18, issue 2, 2008

An Integrative Analysis of Reputation and Relational Quality: A Study of University-Student Relationships pp. 145-170

Sung-Un Yang, Sue Westcott Alessandri and Dennis F. Kinsey

Changing the Name of a Major University: A Case Study and How-To Guide pp. 171-185

Diana L. Haytko, Greg Burris and Sarah M. Smith

Aspects of Educational Delivery within Sino-Foreign Educational Alliances: Is This the Real Key to Success? pp. 186-215

Mike Willis

Study Motivations and Study Preferences in the Korean Hospitality and Tourism Field pp. 216-239

Samuel Seongseop Kim, Myong Jae Lee and Kaye Chon

An Exploratory Study of International Students Studying and Living in a Regional Area pp. 240-263

Peter Townsend and Huay Jun Poh

Volume 18, issue 1, 2007

Internationalization or International Marketing? Two Frameworks for Understanding International Students' Choice of Canadian Universities pp. 1-33

Liang-Hsuan Chen

Stressors for College Bound High School Students Based on Sex of Respondents pp. 34-49

Gregory M. Broekemier and Kay A. Hodge

Marketing for Higher Education: A Relationship Marketing Approach pp. 50-78

Øyvind Helgesen

Factors Influencing Word-of-Mouth Recommendations by MBA Students: An Examination of School Quality, Educational Outcomes, and Value of the MBA pp. 79-101

Grady Bruce and Rachel Edgington

A Market/Value Based Approach to Satisfy Stakeholders of Higher Education pp. 102-123

Gordon W. McClung and Mary W. Werner

Positioning in Market Space: The Evaluation of Swedish Universities' Online Brand Personalities pp. 124-144

Robert A. Opoku, Magnus Hultman and Esmail Saheli-Sangari