Journal of Global Fashion Marketing

2010 - 2025

Current editor(s): Yelena Wang

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Volume 13, issue 4, 2022

Correction pp. I-I

The Editors

The strengths of fashion film series: The effects on character empathy and brand anthropomorphism pp. 289-303

Heejin An Lim, Hyunjoo Im and Garim Lee

The relationship between functional theory of attitudes and purchase intention of counterfeit luxury sunglasses: A moderated moderated-mediation conditional model pp. 304-327

Anurag Singh, Ashok Kumar Patel and Satyanarayana Parayitam

Derivers of green buying behavior for organic skincare products through an interplay of green brand evaluation and green advertisement pp. 328-343

Mahnaz Mansoor, Abid Saeed, Budi Rustandi Kartawinata and Muhammad Kamran Naqi Khan

Black Friday: Has the game changed? pp. 344-359

Cara Peters and Jane Thomas

The trends of sustainability in the luxury fashion industry: A Triple Bottom Line analysis pp. 360-379

Adrienne Mok, Hong Yu and Morteza Zihayat

Fashion Consciousness and Muslim Modest Brand Advocacy: The mediating role of brand love, and loyalty pp. 380-393

Andriani Kusumawati, Farida Akbarina, Edriana Pangestuti and Umar Nimran

Dominance versus collaboration models: French and Italian luxury fashion brands in Japan pp. 394-408

Yoko Isozaki and Pierre-Yves Donzé

Volume 13, issue 3, 2022

The impact of digital influencers’ characteristics on purchase intention of fashion products pp. 187-204

Marina Alexandra Gomes, Susana Marques and Álvaro Dias

Effects of consumer characteristics and product presentations on online apparel impulse buying pp. 205-220

Jessie H. Chen-Yu, Doris H. Kincade and YoungJu Rhee

Applying behavioral reasoning theory to South African female consumers’ emerging apparel-shopping behavior during COVID-19 pp. 221-237

Elizabeth Kempen and Rejoice Jealous Tobias-Mamina

Brand equity trend analysis for fashion brands (2001-2021) pp. 238-255

Kamran Siddiqui

Apparel product developers: An exploration through the lens of work analysis pp. 256-272

Meegan Feori-Payne and Ellen McKinney

Men’s and women’s implicit negativity towards obese fashion models pp. 273-288

Ulf Aagerup

Volume 13, issue 2, 2022

Sustainability in fashion and luxury marketing: Results, paradoxes and potentialities pp. 91-100

Houcine Akrout and Simone Guercini

How do you depict sustainability? An analysis of images posted on Instagram by sustainable fashion companies pp. 101-115

Matilde Milanesi, Yuliia Kyrdoda and Andrea Runfola

Key success factors to be sustainable and innovative in the textile and fashion industry: Evidence from two Italian luxury brands pp. 116-133

Alberta Bernardi, Chiara Luisa Cantù and Elena Cedrola

Pro-environmental purchase intention towards eco-friendly apparel: Augmenting the theory of planned behavior with perceived consumer effectiveness and environmental concern pp. 134-150

Nishant Kumar, Pratibha Garg and Shailender Singh

A systematic review of drivers of sustainable fashion consumption: 25 years of research evolution pp. 151-167

Chitra S. Dabas and Claire Whang

Green perceived value and intention to purchase sustainable apparel among Gen Z: The moderated mediation of attitudes pp. 168-185

Nupur Arora and Parul Manchanda

Volume 13, issue 1, 2022

Sharing personal experiences and online consumer engagement: A case study of Glossier pp. 1-15

Ashley Paintsil and Hye-Shin Kim

Brand loyalty through love for a brand’s Facebook page: Roles of motivations and personal traits pp. 16-29

Jinhee Han and Wi-Suk Kwon

Brand equity effects on financial performance in Japanese fashion market: applying complexity theory via fsQCA pp. 30-43

Miao Miao, I Go, Kayo Ikeda and Hideho Numata

Generation Z female consumers’ preferences for swimwear products with sustainability-relevant attributes pp. 44-60

Jitong Li and Karen K. Leonas

Sustainability supplier scorecard assessment tools: A comparison between apparel retailers pp. 61-74

Rachel Creighton, Iva Jestratijevic and Daton Lee

What drives Malaysian online fashion shopping? The mediating role of perceived value pp. 75-89

Suha Fouad Salem and Alshaimaa Bahgat Alanadoly

Volume 12, issue 4, 2021

Branded there, made here? How country equity influences fashion product consumers in China pp. 291-308

Dong Shen, Feng Liu and Joseph Richards

The neglected unity-in-variety principle: A holistic rather than a single-factor approach in conceptualising a visual merchandise display pp. 309-326

Maria Logkizidou

Do verbal and visual nudges influence consumers’ choice for sustainable fashion? pp. 327-342

Irene Roozen, Mariet Raedts and Laura Meijburg

The effects of political ideology and brand familiarity on conspicuous consumption of fashion products pp. 343-358

Ganga S. Urumutta Hewage, Sona Klucarova and Laura Boman

Exploring skill requirements of local and multinational companies for entry level marketing professionals in the apparel industry in a developing country pp. 359-374

Tamgid Chowdhury and Nusrat Zaman Anon

The effect of perceived agility on intention to reuse Omni-channel: Focused on mediating effect of integration quality of Omni-channel pp. 375-389

Sang-chul Son, Joonheui Bae and Kyung Hoon Kim

Volume 12, issue 3, 2021

Moderating effect of brand commitment on apparel brand prestige in upward comparisons pp. 195-213

Ken Kumagai and Shin’ya Nagasawa

Investigating the direct and indirect effects of perceived corporate hypocrisy on turnover intentions pp. 214-228

Saheli Goswami and Gargi Bhaduri

Strategic profile for positioning eco-apparel among mainstream apparel consumers pp. 229-244

Saugat Neupane, Ranga Chimhundu and Eric Kong

Capturing sustainable fashion purchase behavior of Hispanic consumers in the US pp. 245-259

Lizhu Davis and Chitra Dabas

The impact of inclusive fashion advertising with plus-size models on female consumers: The mediating role of brand warmth pp. 260-273

Bo Ra Joo and Juanjuan Wu

“Foreign brands of course!” An ethnographic study exploring COO image perceptions and its influence on the preference of foreign clothing brands pp. 274-290

Nadine Khair, Elizabeth Lloyd-Parkes and Jonathan Deacon

Volume 12, issue 2, 2021

Examining the role of luxury elements on social media engagement pp. 103-119

Van Chien Duong and Billy Sung

Between you and me: The effects of content ephemerality and the role of social value orientation in luxury brands’ social media communication pp. 120-132

Heejin Lim, Michelle Childs, Leslie Cuevas and Jewon Lyu

An explorative study and comparison between companies’ and customers’ perspectives in the sustainable fashion industry pp. 133-145

Henny Puspita and Heeju Chae

Actual versus ideal self: An examination of the impact of fashion self congruence on consumer’s fashion consciousness and status consumption tendencies pp. 146-160

Harsandaldeep Kaur and Sahiba Anand

The effect of gender on willingness to pay for mass customised running shoes pp. 161-175

Hassan Daronkola Kalantari, Lester W Johnson and Chamila R. Perera

What fashion startups should know before launching Crowdfunding projects: Focusing on Wadiz reward Crowdfunding pp. 176-191

Jisu Ko and Eunju Ko

Chinese Abstracts: Journal of Global Fashion Marketing, Volume 12, Issue 2 (2021) pp. 191-193

The Editors

Volume 12, issue 1, 2021

Correction pp. iii-iii

The Editors

Heuristics in decision-making by exporting textiles SMEs pp. 1-15

Simone Guercini and Andrea Runfola

Trendsetting and gender matter: Brand loyalty, perceived quality, and word-of-mouth pp. 16-31

Seung-Hee Lee and Jane E Workman

Digital Fashion: A systematic literature review. A perspective on marketing and communication pp. 32-46

Alice Noris, Tekila Harley Nobile, Nadzeya Kalbaska and Lorenzo Cantoni

Critical success factors for luxury fashion brands in emerging markets: Insights from a qualitative study pp. 47-61

Sheetal Jain, Sita Mishra and Sandip Mukhopadhyay

Cross-cultural examination of apparel online purchase intention: S-O-R paradigm pp. 62-76

Changhyun Nam, Kyunghwa Cho and Young Do Kim

Culture and art policy analysis in fashion capitals: New York, London, Seoul, Beijing, and Jakarta pp. 77-94

Dayun Jeong, Eunha Chun and Eunju Ko

Chinese Abstracts: Journal of Global Fashion Marketing, Volume 12, Issue 1 (2021) pp. 95-101

The Editors