Journal of Global Fashion Marketing

2010 - 2025

Current editor(s): Yelena Wang

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Volume 14, issue 4, 2023

Fashion and film stories of (mis)understanding: Introduction to a special issue on cinema and fashion pp. 369-373

Paloma Díaz Soloaga, Gemma Muñoz Domínguez and Arch G. Woodside

Fashion empowering women: Sterotypes in the TV dramedy series House of Cards, Suits and Emily in Paris pp. 374-389

Teresa Sádaba, Carmen Azpurgua, Pedro Mir Bernal and Patricia SanMiguel

Bollywood influence on clothing selection of Indian consumers pp. 390-403

Tammy R. Kinley, Sanjukta Pookulangara, Bharath M. Josiam, Dan Spears and Kirti Dutta

Fashion, cinema and marketing: An exploratory study of diversity and stereotyping on the red carpets in US Vogue pp. 404-418

Concha Pérez Curiel, Jorge Zarauza Castro and Ana Velasco Molpeceres

The evolution of journalists´ style in the cinema in Spain: From the Historias de la radio to Spotlight pp. 419-428

Alfonso de la Quintana García

Legacy transmission through fashion films: Visual and narrative brand heritage integration pp. 429-448

Paloma Diaz Soloaga, Gemma Muñoz Dominguez and Jing Zhou

Analysis of productivity, efficiency, and their explanatory factors in the fast fashion sector: New evidence from the international environment pp. 449-467

Justo de Jorge Moreno and Francisco Javier Martínez Velázquez

Impact of customer’s emotions on online purchase intention and impulsive buying of luxury cosmetic products mediated by perceived service quality pp. 468-488

Fatemeh Golalizadeh, Bahram Ranjbarian and Azarnoosh Ansari

Lying by telling the truth – the risks of deception by paltering and hypocrisy in corporate social responsibilities context pp. 489-504

Saheli Goswami and Geetika Jaiswal

Assessing how an unofficial brand partnership affects a brand image: The case of the Satan Shoes pp. 505-520

Y. Greg Song, Jiemin Looi and Eun Yeon Kang

Volume 14, issue 3, 2023

Femvertising of luxury brands: Message concreteness, authenticity, and involvement pp. 243-262

Minjung Park, Jayoung Koo and Do Yuon Kim

Art-derived designs promote the inconspicuous consumption of fashion bags pp. 263-278

Manqian Wang, Eunyoung Kim and Bo Du

Is it worth investing in an online fashion pop-up store? pp. 279-293

Irene Roozen, Mariet Raedts and Muriel Schwolle

Examining the luxury consumers’ showrooming behaviour: The effect of perceived values and product involvement pp. 294-311

Sheetal Jain and Amit Shankar

The effects of product return effort and recreational shopper identity on future purchase intentions pp. 312-326

Hye-Shin Kim and Yanan Yu

“I like to buy pre-owned luxury fashion products”: Understanding online second-hand luxury fashion shopping motivations and perceived value of young adult consumers pp. 327-349

Murphy Aycock, Eunjoo Cho and Kyuree Kim

Spirituality bestowing self-transcendence amid COVID-19 through slow fashion pp. 350-368

Swagata Chakraborty and Amrut Sadachar

Volume 14, issue 2, 2023

Effects of perceived luxury value and use of sustainable polyester on brand trust, perceived quality risk, and consumers’ brand evaluation pp. 123-142

Ken Kumagai and Shin’ya Nagasawa

Analyzing the influence of store atmospherics on younger generation in apparel retail market with an extended S-O-R model pp. 143-156

Canan Saricam

Make it part of the story: The role of product placement prominence and integration in fashion and beauty blogs among young digital natives pp. 157-172

Miguel A. M. Cárdaba, A. Fernández, L. Martinez and U. Cuesta

Unveiling the latent consumer values from art-infused products: A qualitative approach pp. 173-186

Mansi Gupta and Rakesh Mohan Joshi

The pink bias: Consumption choices of pink-colored products pp. 187-205

Antonio Mileti, Luigi Piper, Cristian Rizzo, Gianluigi Guido, Alessandro M. Peluso, Maria Irene Prete and Salvatore Maggio

“Must-have” skills and knowledge for apparel merchandising professionals in South Africa pp. 206-225

Bertha Jacobs and Elena Karpova

Optimize the online shopping title of men’s plain-color shirts in e-commerce based on Kansei Engineering pp. 226-242

Baoru Ge and Nazlina Shaari

Volume 14, issue 1, 2023

New fashion marketing & management in a post-pandemic world pp. 1-4

Hye-Young Kim and Sanga Song

Building trust with voice assistants for apparel shopping: The effects of social role and user autonomy pp. 5-19

Jennifer Huh, Claire Whang and Hye-Young Kim

Shopping for beauty: The influence of the pandemic on body appreciation, conceptions of beauty, and online shopping behaviour pp. 20-34

Caroline Kopot and Jaleesa Reed

From means to end: Understanding the millennial mind when buying luxury jewelry brands pp. 35-47

Pavida Ratakam and Phallapa Petison

Transforming luxury: Global luxury brand executives’ perceptions during COVID pp. 48-62

David Loranger and Erik Roeraas

Interpreting luxury and fashion across Anthropocene pandemics pp. 63-76

Hélène Cristini and Arch G. Woodside

Fashion-related remedies: Exploring fashion consumption stories during Covid-19. ‘Nostalgia overpowering, Old is the new me’ pp. 77-92

Nadine Khair and Sadina Malhas

Conspicuous value and luxury purchase intention in sharing economy in emerging markets: The moderating role of past sustainable behavior pp. 93-107

Sita Mishra, Sheetal Jain and Ritesh Pandey

The fashion development process for traditional costumes in the contemporary global fashion market pp. 108-122

Handini Audita, Bernardo Figueiredo and Lauren Gurrieri

Volume 13, issue 4, 2022

Correction pp. I-I

The Editors

The strengths of fashion film series: The effects on character empathy and brand anthropomorphism pp. 289-303

Heejin An Lim, Hyunjoo Im and Garim Lee

The relationship between functional theory of attitudes and purchase intention of counterfeit luxury sunglasses: A moderated moderated-mediation conditional model pp. 304-327

Anurag Singh, Ashok Kumar Patel and Satyanarayana Parayitam

Derivers of green buying behavior for organic skincare products through an interplay of green brand evaluation and green advertisement pp. 328-343

Mahnaz Mansoor, Abid Saeed, Budi Rustandi Kartawinata and Muhammad Kamran Naqi Khan

Black Friday: Has the game changed? pp. 344-359

Cara Peters and Jane Thomas

The trends of sustainability in the luxury fashion industry: A Triple Bottom Line analysis pp. 360-379

Adrienne Mok, Hong Yu and Morteza Zihayat

Fashion Consciousness and Muslim Modest Brand Advocacy: The mediating role of brand love, and loyalty pp. 380-393

Andriani Kusumawati, Farida Akbarina, Edriana Pangestuti and Umar Nimran

Dominance versus collaboration models: French and Italian luxury fashion brands in Japan pp. 394-408

Yoko Isozaki and Pierre-Yves Donzé

Volume 13, issue 3, 2022

The impact of digital influencers’ characteristics on purchase intention of fashion products pp. 187-204

Marina Alexandra Gomes, Susana Marques and Álvaro Dias

Effects of consumer characteristics and product presentations on online apparel impulse buying pp. 205-220

Jessie H. Chen-Yu, Doris H. Kincade and YoungJu Rhee

Applying behavioral reasoning theory to South African female consumers’ emerging apparel-shopping behavior during COVID-19 pp. 221-237

Elizabeth Kempen and Rejoice Jealous Tobias-Mamina

Brand equity trend analysis for fashion brands (2001-2021) pp. 238-255

Kamran Siddiqui

Apparel product developers: An exploration through the lens of work analysis pp. 256-272

Meegan Feori-Payne and Ellen McKinney

Men’s and women’s implicit negativity towards obese fashion models pp. 273-288

Ulf Aagerup

Volume 13, issue 2, 2022

Sustainability in fashion and luxury marketing: Results, paradoxes and potentialities pp. 91-100

Houcine Akrout and Simone Guercini

How do you depict sustainability? An analysis of images posted on Instagram by sustainable fashion companies pp. 101-115

Matilde Milanesi, Yuliia Kyrdoda and Andrea Runfola

Key success factors to be sustainable and innovative in the textile and fashion industry: Evidence from two Italian luxury brands pp. 116-133

Alberta Bernardi, Chiara Luisa Cantù and Elena Cedrola

Pro-environmental purchase intention towards eco-friendly apparel: Augmenting the theory of planned behavior with perceived consumer effectiveness and environmental concern pp. 134-150

Nishant Kumar, Pratibha Garg and Shailender Singh

A systematic review of drivers of sustainable fashion consumption: 25 years of research evolution pp. 151-167

Chitra S. Dabas and Claire Whang

Green perceived value and intention to purchase sustainable apparel among Gen Z: The moderated mediation of attitudes pp. 168-185

Nupur Arora and Parul Manchanda

Volume 13, issue 1, 2022

Sharing personal experiences and online consumer engagement: A case study of Glossier pp. 1-15

Ashley Paintsil and Hye-Shin Kim

Brand loyalty through love for a brand’s Facebook page: Roles of motivations and personal traits pp. 16-29

Jinhee Han and Wi-Suk Kwon

Brand equity effects on financial performance in Japanese fashion market: applying complexity theory via fsQCA pp. 30-43

Miao Miao, I Go, Kayo Ikeda and Hideho Numata

Generation Z female consumers’ preferences for swimwear products with sustainability-relevant attributes pp. 44-60

Jitong Li and Karen K. Leonas

Sustainability supplier scorecard assessment tools: A comparison between apparel retailers pp. 61-74

Rachel Creighton, Iva Jestratijevic and Daton Lee

What drives Malaysian online fashion shopping? The mediating role of perceived value pp. 75-89

Suha Fouad Salem and Alshaimaa Bahgat Alanadoly