Journal of Global Fashion Marketing

2010 - 2025

Current editor(s): Yelena Wang

From Taylor & Francis Journals
Bibliographic data for series maintained by Chris Longhurst ().

Access Statistics for this journal.
Is something missing from the series or not right? See the RePEc data check for the archive and series.

Volume 11, issue 4, 2020

“I want to be beautiful and rich”: Consumer culture ideals internalization and their influence on fashion consumption pp. 325-342

Srikant Manchiraju and Mary Damhorst

Spritz or showcase? Gender, uncertainty, and fragrance evaluation pp. 343-360

Hua Meng, Jamie L. Grigsby and Cesar Zamudio

Lifestyle branding as a brand-oriented positioning strategy: Insights from Spanish fashion consultants pp. 361-379

Teresa Pérez del Castillo, Paloma Díaz Soloaga and Julie McColl

The power of negative publicity on the fast fashion industry pp. 380-396

Irene Roozen and Mariet Raedts

Young consumer’s attitude toward local versus foreign luxury brands pp. 397-412

Isaac Cheah, Anwar Sadat Shimul and Macy Hoi Ming Man

Volume 11, issue 3, 2020

Emerging adults’ luxury fashion brand value perceptions: A cross-cultural comparison between Germany and China pp. 207-231

Maximilian Faschan, Claude Chailan and Richard Huaman-Ramirez

Influencer marketing on Instagram: How sponsorship disclosure, influencer credibility, and brand credibility impact the effectiveness of Instagram promotional post pp. 232-249

Susanna Lee and Eunice Kim

Analysis of emotional labour differences according to general characteristics of fashion store salesperson pp. 250-269

Gihyung Kim and Seunghee Lee

Fashion consumption during economic crisis: Emerging practices and feelings of consumers pp. 270-288

Zeynep Ozdamar Ertekin, Bengu Sevil Oflac and Cemre Serbetcioglu

Collaborative fashion consumption in the sharing economy: Philosophical and aesthetic perspectives pp. 289-305

Juhyun Kim

Tradition preservation through fashion consumption: Contemporary clothes on Gaucho traditionalist culture in the South of Brazil pp. 306-324

Raquel Hauschild, Marlon Dalmoro, Maria Amália Machado and Stefania Ordovas de Almeida

Volume 11, issue 2, 2020

Transparency of sustainability disclosures among luxury and mass-market fashion brands pp. 99-116

Iva Jestratijevic, Nancy A. Rudd and James Uanhoro

An integrated approach to estimate brand association matching and strength in virtual settings pp. 117-136

Rossella Berni, Nedka Dechkova Nikiforova and Silvia Ranfagni

The effect of sustainable certification reputation on consumer behavior in the fashion industry: Focusing on the mechanism of congruence pp. 137-153

Eung Jin Lee, Joonheui Bae and Kyung Hoon Kim

Consumer characteristics as predictors of purchase intentions and willingness to pay a premium for men’s mass-customized apparel pp. 154-170

Jessie H. Chen-Yu and Jung-Ha Yang

Luxury fashion consumption in sharing economy: A study of Indian millennials pp. 171-189

Sheetal Jain and Sita Mishra

Antecedents of ideal body image and body dissatisfaction: The role of ethnicity, gender and age among the consumers in the USA pp. 190-206

Sindy Chapa, Felecia F. Jordan Jackson and Jaejin Lee

Volume 11, issue 1, 2020

“I” or “she/he”? The effects of visual perspective on consumers’ evaluation of brands’ social media marketing: From imagery fluency perspective pp. 1-17

Songyee Hur, Heejin (Jeanie) Lim and Jewon Lyu

The effect of attributes of Korean trendy drama on consumer attitude, national image, and consumer acceptance intention for sustainable Hallyu culture pp. 18-36

Heeju Chae, Joo Hee Park and Eunju Ko

Expectations matter: Evaluation of brand’s pro-environmental initiatives based on consumers’ brand schemas and brand familiarity pp. 37-55

Gargi Bhaduri

Thrift shopping for clothes: To treat self or others? pp. 56-70

Hyejune Park, Theresa Anna Kwon, Md Mostafa Zaman and So Young Song

Hedonic and utilitarian value as a mediator of men’s intention to purchase cosmetics pp. 71-89

Han-Chiang Ho, Candy Lim Chiu, Somkiat Mansumitrchai and Brian J. Quarles

The impact of brand extension on the parent luxury fashion brand: The cases of Giorgio Armani, Calvin Klein and Jimmy Choo. A retrospective commentary pp. 90-97

Rasa Stankeviciute and Jonas Hoffmann

Volume 10, issue 4, 2019

The dilemma of luxury brand extensions pp. 305-323

Kostoula Margariti, Christina Boutsouki and Leonidas Hatzithomas

Self-monitoring tendency and fashion involvement: Antecedents and consequences of perceived relative value of mass-customized fashion products in a gift-giving context pp. 324-341

Jihyun Kim and Gargi Bhaduri

The interaction of Instagram followers in the fast fashion sector: The case of Hennes and Mauritz (H&M) pp. 342-357

María Del Rocío Bonilla, José Luis del Olmo Arriaga and David Andreu

Factors affecting the adoption of fashion mobile shopping applications pp. 358-376

Manjari Soni, Kokil Jain and Bhawna Kumar

Metrosexual trend in facial care products: Analysis of factors that influence young Chinese men purchasing intention pp. 377-397

Candy Lim Chiu, Qiyue Wang, Han-Chiang Ho, Jiang Zhang and Fusu Zhao

A retrospective commentary: How fashion blogs function as a marketing tool to influence consumer behavior: Evidence from Norway pp. 398-403

Katarina Halvorsen

Volume 10, issue 3, 2019

On standing out and fitting in pp. 219-227

Russell Belk

Comparison of consumers’ acceptance of online apparel mass customization across web and mobile channels pp. 228-245

Yuli Liang and Chuanlan Liu

Novelty seeking as driving factor for fashion apparel innovators: A qualitative investigation pp. 246-266

Farrah Zeba and Shirshendu Ganguli

Sustainability and customer equity: Evaluation of citing networks and contributions pp. 267-274

Juran Kim, Yang Sun, Kyung Hoon Kim and Seungmook Kang

Pop-up retailing objectives and activities: A retrospective commentary pp. 275-285

Gary Warnaby and Charlotte Shi

Fashion store personality: Scale development and relation to self-congruity theory, a retrospective commentary pp. 286-303

Kim Willems and Malaika Brengman

Volume 10, issue 2, 2019

Sustainable fashion themes in luxury brand storytelling: The sustainability fashion research grid pp. 111-128

Arch G. Woodside and Monica B. Fine

Enhancing consumer satisfaction and retail patronage through brand experience, cognitive pleasure, and shopping enjoyment: A comparison between lifestyle and product-centric displays pp. 129-144

Ahmad Saquib Sina and Hye-Young Kim

Developing fashion retail operations to growth in emerging markets pp. 145-162

Simone Guercini and Andrea Runfola

Consumer orientations of second-hand clothing shoppers pp. 163-176

Mostafa Zaman, Hyejune Park, Youn-Kyung Kim and Soo-Hee Park

The effects of information on young consumers’ attitudes and purchase intentions of fashion products made of fur, leather, and wool pp. 177-193

Minjung Lee, Elena Karpova and Fatma Baytar

Mood and luxury perception: A tale of two genders pp. 194-209

Mazen Jaber and Michaela Hoogerhyde

Factors underlying frequently cited journal articles: A retrospective commentary pp. 210-217

Kim K. P. Johnson

Volume 10, issue 1, 2019

Effect of apparel brands’ sustainability efforts on consumers’ brand loyalty pp. 1-17

Mijeong Noh and Kim K. P. Johnson

Do the different store formats of the same brand matter to Chinese customers? An International study on a Japanese fashion brand pp. 18-34

Miao Miao

Materialism and affect toward others: Influences on apparel consciousness pp. 35-49

David J. Burns, Jennifer D. Hutchins and Richard Mathisen

Sense of community and social identity effect on brand love: Based on the online communities of a luxury fashion brands pp. 50-65

Regina Burnasheva, Yong Gu Suh and Katherine Villalobos-Moron

Impact of fashion interest, materialism and internet addiction on e-compulsive buying behaviour of apparel pp. 66-80

Vinita Bhatia

Re-examining of consumers’ responses toward social media advertising and purchase intention toward luxury products from 2013 to 2018: A retrospective commentary pp. 81-92

Shu-Chuan Chu, Sara Kamal and Yoojung Kim

Branding strategies in transitional economy: The case of Aimer pp. 93-109

Hong Yu, Osmud Rahman and Yi Yan

Volume 9, issue 4, 2018

Self-service technologies (SSTs) streamlining consumer experience in the fashion retail stores: The role of perceived interactivity pp. 287-304

Eun Young Kim and Kiseol Yang

The role of satisfaction in fashion marketing: a meta-analysis pp. 305-321

Fernando de Oliveira Santini, Wagner Junior Ladeira and Claudio Hoffmann Sampaio

The impact of a firm’s transparent manufacturing practices on women fashion shoppers pp. 322-342

Amélia Brandão, Mahesh Gadekar and Francisco Cardoso

Ethnicity versus country-of-origin effects: A situational process-focused approach towards designer fashion brand evaluation pp. 343-363

Jean-Eric Pelet, Monia Massarini and Rubens Pauluzzo

Fashion brand green demarketing: Effects on customer attitudes and behavior intentions pp. 364-378

Shina Kim, Eunju Ko and Sang Jin Kim

Photoshopping of models in advertising: A review of the literature and future research agenda pp. 379-398

Charles R. Taylor, Yoon-Na Cho, Carissa M. Anthony and Danielle B. Smith

Volume 9, issue 3, 2018

Renaissance of marketing and management in fashion pp. 179-184

Raffaele Donvito

An instagram content analysis for city branding in London and Florence pp. 185-204

Diletta Acuti, Valentina Mazzoli, Raffaele Donvito and Priscilla Chan

The paradox of odd-even price in fashion luxury sector: Empirical evidence from an international direct observation of luxury stores pp. 205-222

Gaetano Aiello, Raffaele Donvito, Virginia Vannucci, Beverly Wagner and Juliette Wilson

Is artification perceived by consumers of luxury products? The research relevance of a customer-based brand equity model pp. 223-236

Stefania Masè, Elena Cedrola and Genevieve Cohen-Cheminet

Exploring relationships among brand credibility, purchase intention and social media for fashion brands: A conditional mediation model pp. 237-251

David Martín-Consuegra, Monica Faraoni, Estrella Díaz and Silvia Ranfagni

The interaction effect between brand identification and personal crisis relevance on consumers’ emotional reactions to a fashion brand crisis pp. 252-269

Giacomo Gistri, Matteo Corciolani and Stefano Pace

Affecting brand loyalty intention: The effects of UGC and shopping searches via Facebook pp. 270-286

Alice Mazzucchelli, Roberto Chierici, Francesca Ceruti, Claudio Chiacchierini, Bruno Godey and Daniele Pederzoli

Volume 9, issue 2, 2018

Back in time to move forward: An empirical study on luxury fashion vintage drivers pp. 87-102

Camilla Keim and Ralf Wagner

The effects of collaborated character’s image congruence on cosmetic products evaluation: The relative importance of ideal and actual self-image congruence pp. 103-115

Jungmin Suh, Youseok Lee and Sang-Hoon Kim

Digitalisation, luxury fashion and “Chineseness”: The influence of the Chinese context for luxury brands and the online luxury consumers experience pp. 116-128

Serena Rovai

Factors influencing willingness to pay for sustainable apparel: A literature review pp. 129-147

Yeong Sheng Tey, Mark Brindal and Haddy Dibba

A study on consumers’ experiences and avoidances of mobile shopping application advertisements pp. 148-160

Jee Su Keem and Seunghee Lee

International fashion trade shows as platforms for experiential branding pp. 161-178

Elina Koivisto and Pekka Mattila

Volume 9, issue 1, 2018

New marketing in fashion e-commerce pp. 1-8

Simone Guercini, Pedro Mir Bernal and Catherine Prentice

Enabling the digital fashion consumer through fit and sizing technology pp. 9-23

Sophie Miell, Simeon Gill and Delia Vazquez

Original or counterfeit luxury fashion brands? The effect of social media on purchase intention pp. 24-39

Maria Cristina Morra, Valeria Gelosa, Francesca Ceruti and Alice Mazzucchelli

Nice to be a fashion blogger, hard to be influential: An analysis based on personal characteristics, knowledge criteria, and social factors pp. 40-58

Patricia SanMiguel and Teresa Sádaba

The role of e-commerce in the internationalization of Spanish luxury fashion multi-brand retailers pp. 59-72

Pedro Mir-Bernal, Simone Guercini and Teresa Sádaba

Problematizing customization and IT in the fashion industry: A case study of an Italian shoemaker pp. 73-86

Andrea Perna, Andrea Runfola, Valerio Temperini and Gian Luca Gregori