Journal of Global Fashion Marketing

2010 - 2025

Current editor(s): Yelena Wang

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Volume 12, issue 4, 2021

Branded there, made here? How country equity influences fashion product consumers in China pp. 291-308

Dong Shen, Feng Liu and Joseph Richards

The neglected unity-in-variety principle: A holistic rather than a single-factor approach in conceptualising a visual merchandise display pp. 309-326

Maria Logkizidou

Do verbal and visual nudges influence consumers’ choice for sustainable fashion? pp. 327-342

Irene Roozen, Mariet Raedts and Laura Meijburg

The effects of political ideology and brand familiarity on conspicuous consumption of fashion products pp. 343-358

Ganga S. Urumutta Hewage, Sona Klucarova and Laura Boman

Exploring skill requirements of local and multinational companies for entry level marketing professionals in the apparel industry in a developing country pp. 359-374

Tamgid Chowdhury and Nusrat Zaman Anon

The effect of perceived agility on intention to reuse Omni-channel: Focused on mediating effect of integration quality of Omni-channel pp. 375-389

Sang-chul Son, Joonheui Bae and Kyung Hoon Kim

Volume 12, issue 3, 2021

Moderating effect of brand commitment on apparel brand prestige in upward comparisons pp. 195-213

Ken Kumagai and Shin’ya Nagasawa

Investigating the direct and indirect effects of perceived corporate hypocrisy on turnover intentions pp. 214-228

Saheli Goswami and Gargi Bhaduri

Strategic profile for positioning eco-apparel among mainstream apparel consumers pp. 229-244

Saugat Neupane, Ranga Chimhundu and Eric Kong

Capturing sustainable fashion purchase behavior of Hispanic consumers in the US pp. 245-259

Lizhu Davis and Chitra Dabas

The impact of inclusive fashion advertising with plus-size models on female consumers: The mediating role of brand warmth pp. 260-273

Bo Ra Joo and Juanjuan Wu

“Foreign brands of course!” An ethnographic study exploring COO image perceptions and its influence on the preference of foreign clothing brands pp. 274-290

Nadine Khair, Elizabeth Lloyd-Parkes and Jonathan Deacon

Volume 12, issue 2, 2021

Examining the role of luxury elements on social media engagement pp. 103-119

Van Chien Duong and Billy Sung

Between you and me: The effects of content ephemerality and the role of social value orientation in luxury brands’ social media communication pp. 120-132

Heejin Lim, Michelle Childs, Leslie Cuevas and Jewon Lyu

An explorative study and comparison between companies’ and customers’ perspectives in the sustainable fashion industry pp. 133-145

Henny Puspita and Heeju Chae

Actual versus ideal self: An examination of the impact of fashion self congruence on consumer’s fashion consciousness and status consumption tendencies pp. 146-160

Harsandaldeep Kaur and Sahiba Anand

The effect of gender on willingness to pay for mass customised running shoes pp. 161-175

Hassan Daronkola Kalantari, Lester W Johnson and Chamila R. Perera

What fashion startups should know before launching Crowdfunding projects: Focusing on Wadiz reward Crowdfunding pp. 176-191

Jisu Ko and Eunju Ko

Chinese Abstracts: Journal of Global Fashion Marketing, Volume 12, Issue 2 (2021) pp. 191-193

The Editors

Volume 12, issue 1, 2021

Correction pp. iii-iii

The Editors

Heuristics in decision-making by exporting textiles SMEs pp. 1-15

Simone Guercini and Andrea Runfola

Trendsetting and gender matter: Brand loyalty, perceived quality, and word-of-mouth pp. 16-31

Seung-Hee Lee and Jane E Workman

Digital Fashion: A systematic literature review. A perspective on marketing and communication pp. 32-46

Alice Noris, Tekila Harley Nobile, Nadzeya Kalbaska and Lorenzo Cantoni

Critical success factors for luxury fashion brands in emerging markets: Insights from a qualitative study pp. 47-61

Sheetal Jain, Sita Mishra and Sandip Mukhopadhyay

Cross-cultural examination of apparel online purchase intention: S-O-R paradigm pp. 62-76

Changhyun Nam, Kyunghwa Cho and Young Do Kim

Culture and art policy analysis in fashion capitals: New York, London, Seoul, Beijing, and Jakarta pp. 77-94

Dayun Jeong, Eunha Chun and Eunju Ko

Chinese Abstracts: Journal of Global Fashion Marketing, Volume 12, Issue 1 (2021) pp. 95-101

The Editors

Volume 11, issue 4, 2020

“I want to be beautiful and rich”: Consumer culture ideals internalization and their influence on fashion consumption pp. 325-342

Srikant Manchiraju and Mary Damhorst

Spritz or showcase? Gender, uncertainty, and fragrance evaluation pp. 343-360

Hua Meng, Jamie L. Grigsby and Cesar Zamudio

Lifestyle branding as a brand-oriented positioning strategy: Insights from Spanish fashion consultants pp. 361-379

Teresa Pérez del Castillo, Paloma Díaz Soloaga and Julie McColl

The power of negative publicity on the fast fashion industry pp. 380-396

Irene Roozen and Mariet Raedts

Young consumer’s attitude toward local versus foreign luxury brands pp. 397-412

Isaac Cheah, Anwar Sadat Shimul and Macy Hoi Ming Man

Volume 11, issue 3, 2020

Emerging adults’ luxury fashion brand value perceptions: A cross-cultural comparison between Germany and China pp. 207-231

Maximilian Faschan, Claude Chailan and Richard Huaman-Ramirez

Influencer marketing on Instagram: How sponsorship disclosure, influencer credibility, and brand credibility impact the effectiveness of Instagram promotional post pp. 232-249

Susanna Lee and Eunice Kim

Analysis of emotional labour differences according to general characteristics of fashion store salesperson pp. 250-269

Gihyung Kim and Seunghee Lee

Fashion consumption during economic crisis: Emerging practices and feelings of consumers pp. 270-288

Zeynep Ozdamar Ertekin, Bengu Sevil Oflac and Cemre Serbetcioglu

Collaborative fashion consumption in the sharing economy: Philosophical and aesthetic perspectives pp. 289-305

Juhyun Kim

Tradition preservation through fashion consumption: Contemporary clothes on Gaucho traditionalist culture in the South of Brazil pp. 306-324

Raquel Hauschild, Marlon Dalmoro, Maria Amália Machado and Stefania Ordovas de Almeida

Volume 11, issue 2, 2020

Transparency of sustainability disclosures among luxury and mass-market fashion brands pp. 99-116

Iva Jestratijevic, Nancy A. Rudd and James Uanhoro

An integrated approach to estimate brand association matching and strength in virtual settings pp. 117-136

Rossella Berni, Nedka Dechkova Nikiforova and Silvia Ranfagni

The effect of sustainable certification reputation on consumer behavior in the fashion industry: Focusing on the mechanism of congruence pp. 137-153

Eung Jin Lee, Joonheui Bae and Kyung Hoon Kim

Consumer characteristics as predictors of purchase intentions and willingness to pay a premium for men’s mass-customized apparel pp. 154-170

Jessie H. Chen-Yu and Jung-Ha Yang

Luxury fashion consumption in sharing economy: A study of Indian millennials pp. 171-189

Sheetal Jain and Sita Mishra

Antecedents of ideal body image and body dissatisfaction: The role of ethnicity, gender and age among the consumers in the USA pp. 190-206

Sindy Chapa, Felecia F. Jordan Jackson and Jaejin Lee

Volume 11, issue 1, 2020

“I” or “she/he”? The effects of visual perspective on consumers’ evaluation of brands’ social media marketing: From imagery fluency perspective pp. 1-17

Songyee Hur, Heejin (Jeanie) Lim and Jewon Lyu

The effect of attributes of Korean trendy drama on consumer attitude, national image, and consumer acceptance intention for sustainable Hallyu culture pp. 18-36

Heeju Chae, Joo Hee Park and Eunju Ko

Expectations matter: Evaluation of brand’s pro-environmental initiatives based on consumers’ brand schemas and brand familiarity pp. 37-55

Gargi Bhaduri

Thrift shopping for clothes: To treat self or others? pp. 56-70

Hyejune Park, Theresa Anna Kwon, Md Mostafa Zaman and So Young Song

Hedonic and utilitarian value as a mediator of men’s intention to purchase cosmetics pp. 71-89

Han-Chiang Ho, Candy Lim Chiu, Somkiat Mansumitrchai and Brian J. Quarles

The impact of brand extension on the parent luxury fashion brand: The cases of Giorgio Armani, Calvin Klein and Jimmy Choo. A retrospective commentary pp. 90-97

Rasa Stankeviciute and Jonas Hoffmann