Journal of Global Fashion Marketing

2010 - 2025

Current editor(s): Yelena Wang

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Volume 8, issue 4, 2017

Corporate social responsibility as an emerging business model in fashion marketing pp. 251-265

C. Anthony Di Benedetto

The effect of selective store location strategy and self-congruity on consumers’ apparel brand attitudes toward luxury vs. non-luxury pp. 266-282

Ken Kumagai and Shin’ya Nagasawa

A technology-fashion collaborative product: Its impact on consumer attitudes and purchase intention pp. 283-297

Yun-Hee Kim and Youn-Kyung Kim

The four faces of apparel consumers: Identifying sustainable consumers for apparel pp. 298-312

Hyejune Park, Min-Young Lee and Wanmo Koo

Businesswomen’s choice of professional dress: Model development for dress perception pp. 313-325

Amber Roth, Jihyun Kim and Doris Kincade

Volume 8, issue 3, 2017

Effects of emotions, sex, self-control, and public self-consciousness on Black Friday misbehavior pp. 163-179

Sharron J. Lennon, Minjeong Kim, Jaeha Lee and Kim K. P. Johnson

Moderating effect of personality traits on relationships between retail therapy, compulsive buying, and hoarding for fashion products pp. 180-192

Mijeong Noh and H. M. Rakib ul Hasan

Effects of brand familiarity and brand loyalty on imagery elaboration in online apparel shopping pp. 193-206

Ui-Jeen Yu, Eunjoo Cho and Kim K. P. Johnson

Antecedents of product satisfaction and brand satisfaction at product receipt in an online apparel shopping context pp. 207-219

Jessie Chen-Yu, Jihyun Kim and Hsiao-Ling Lin

Why do consumers choose sustainable fashion? A cross-cultural study of South Korean, Chinese, and Japanese consumers pp. 220-234

Hyun Min Kong and Eunju Ko

Conviviality and its impact on business relationships: insights into an entrepreneurial textile-clothing community pp. 235-249

Simone Guercini, Claudio Becagli and Silvia Ranfagni

Volume 8, issue 2, 2017

The effect of brand consciousness on interpersonal influences, brand values, and purchase intention: Cases for American and Korean college students pp. 83-97

Kiseol Yang, Jiyoung Kim and Youn-Kyung Kim

One country, multiple country-related effects: An international comparative analysis among emerging countries on Italian fashion products pp. 98-112

Tommaso Pucci, Elena Casprini, Simone Guercini and Lorenzo Zanni

Effect of the need for popularity on purchase decision involvement and impulse-buying behavior concerning fashion clothing pp. 113-124

Hakan Cengiz

Channel attributes of traditional market-based fashion brands and consumers’ multi-channel shopping orientation pp. 125-142

Jeonmi Ko, Eunju Ko and Eunha Chun

A strenuous path for sustainable supply chains in the footwear industry: A business strategy issue pp. 143-162

Maria V. Ciasullo, Silvio Cardinali and Silvia Cosimato

Volume 8, issue 1, 2017

What do we know about fashion advertising? A review of the literature and suggested research directions pp. 1-20

Charles R. Taylor and John P. Costello

Consumers’ perceptions of store location effect on the status of luxury, non-luxury, and unknown apparel brands pp. 21-39

Ken Kumagai and Shin’ya Nagasawa

When a good company transgresses: A study of the influences of CSR, moral decoupling, and ethnocentrism pp. 40-53

Dae Ryun Chang, Joonsuk Jang, Eric Y. Lee, Hosun Lee and Boinn Chang

Exploring US Millennial consumers’ consumption values in relation to traditional and social cause apparel product attributes and purchase intentions pp. 54-68

Nancy J. Miller, Ruoh-Nan Terry Yan, Daniela Jankovska and Camille Hensely

Effects of human crowding and the physical attractiveness of others on customers in stores pp. 69-82

Hyein Jung, Eunsoo Baek and Ho Jung Choo

Volume 7, issue 4, 2016

Consumers’ purchase intention of 3D-printed apparel pp. 225-237

Anna Perry

Comforting or rewarding myself: Choices for self-gifting pp. 238-251

Hee Jin Hur and Ho Jung Choo

Vulnerability or masculinity: Examining “Aesthetic Labor” from male fashion models’ perspective pp. 252-265

Jie G. Fowler, Rongwei Chu, James W. Gentry and Himadri Roy Chaudhuri

The influence of masculinity and femininity in responses to sex appeal advertising pp. 266-277

Seung Yeon Lee and Seunghee Lee

Mediating effect of self-control between life satisfaction and counterfeit consumption among female consumers pp. 278-290

Komal Nagar

Fashion and audio branding: The analysis and interpretation of luxury fashion marketing concepts pp. 291-304

Yulia Malenkaya and Aliona Andreyeva

Volume 7, issue 3, 2016

Italian fashion case study pp. 147-149

Sookhyun Kim, Akira Shimizu and Raffaele Donvito

The relationship between the territory and fashion events: The case of Florence and Pitti Immagine fashion fairs pp. 150-165

Gaetano Aiello, Raffaele Donvito, Laura Grazzini and Elisa Petrucci

Fashion and city branding: An analysis of the perception of Florence as a fashion city pp. 166-180

Francesco Capone and Luciana Lazzeretti

Corporate museums and brand authenticity: Explorative research of the Gucci Museo pp. 181-195

Giuseppe Bertoli, Bruno Busacca, Maria Carmela Ostillio and Silvia Di Vito

Facebook marketing for fashion apparel brands: Effect of other consumers’ postings and type of brand comment on brand trust and purchase intention pp. 196-210

Yeo Jin Jung and Jiyoung Kim

Navigating person-branding in the fashion blogosphere pp. 211-224

Marie-Pier Delisle and Marie-Agnès Parmentier

Volume 7, issue 2, 2016

Sustainability and management in fashion, design and culture pp. 73-75

Min-Young Lee and Jooeun Sung

Predicting environmentally responsible apparel consumption behavior of future apparel industry professionals: The role of environmental apparel knowledge, environmentalism and materialism pp. 76-88

Amrut Sadachar, Frayen Feng, Elena E. Karpova and Srikant Manchiraju

The effect of social norms and product knowledge on purchase of organic cotton and fair-trade apparel pp. 89-102

Tae-Im Han and Leslie Stoel

Understanding fashion consumers’ attitude and behavioral intention toward sustainable fashion products: Focus on sustainable knowledge sources and knowledge types pp. 103-119

Hyun Min Kong, Eunju Ko, Heeju Chae and Pekka Mattila

Consumer groups for Ghanaian fabric products, based on aesthetics and socially responsible shopping behavior pp. 120-131

Kimberly A. Miller-Spillman, Min-Young Lee, Mary A. Graham and Bella Cho

Gaining Millennial women’s support for a fashion show: Influence of fashion experiences, gender identity and cause-related Facebook appeals pp. 132-146

Aela Salman, Ronald J. Ferguson, Michèle Paulin and Kaspar Schattke

Volume 7, issue 1, 2016

What drives customers to use retailers’ Facebook pages? Predicting consumers’ motivations and continuance usage intention pp. 1-14

Siming Gu and Hyejeong Kim

Consumer attitudes and purchase intentions toward fashion counterfeits: Moderating the effects of types of counterfeit goods and consumer characteristics pp. 15-29

Christine Kim, Eunju Ko and Jaeyun Koh

Brand perception and brand repurchase intent in online apparel shopping: An examination of brand experience, image congruence, brand affect, and brand trust pp. 30-44

Jessie Chen-Yu, Siwon Cho and Doris Kincade

Examining the effects of brand love and brand image on customer engagement: An empirical study of fashion apparel brands pp. 45-59

Jamid Ul Islam and Zillur Rahman

“It’s not just a winter parka”: The meaning of branded outdoor jackets among Korean adolescents pp. 60-71

Mi Jin Kim and Mi Young Lee

Volume 6, issue 4, 2015

The role of fashion involvement, brand love and hedonic consumption tendency in fashion impulse purchasing pp. 251-264

Georgia Liapati, Ioannis Assiouras and Jean-Marc Decaudin

Influence of design, workmanship, and familiarity on perceptions of country-of-origin apparel brands: A study of consumers in the US, China and Japan pp. 265-277

Hye-Shin Kim, Eun-Young Shin, An Cheng, Sharron J. Lennon and Wing-sun Liu

Acculturation for fashion consumer behavior: A case of Korean–American families pp. 278-291

Jaeil Lee and Yoon-Jung Lee

The motives, characteristics and experiences of US Black Friday shoppers pp. 292-302

Hyun Ju Kwon and Thomas M. Brinthaupt

Pop-up retailing: Integrating objectives and activity stereotypes pp. 303-316

Gary Warnaby, Varvara Kharakhorkina, Charlotte Shi and Margherita Corniani

Volume 6, issue 3, 2015

Fashion innovativeness, information technology innovativeness, and prior experience as factors influencing adoption of apparel mobile E-catalogs pp. 163-179

Tun-Min (Catherine) Jai and Tracie (Tsun-Yin) Tung

Linkages between self-congruity, brand familiarity, perceived quality and purchase intention: A study of fashion retail brands pp. 180-193

Gopal Das

Deception in cosmetics advertising: Examining cosmetics advertising claims in fashion magazine ads pp. 194-206

Jie G. Fowler, Timothy H. Reisenwitz and Les Carlson

Impacts of U.S. affluent consumers' luxury goods consumption beliefs on repeat purchases of luxury goods: Generational and gender comparison analyses pp. 207-221

Jihyun Kim and Hyun-Hwa Lee

A brief affair with underwear: Uniqueness and innovativeness in male underwear brand purchases pp. 222-235

Ian Phau, Min Teah, Aaron Lim and Ryan Ho

Offensive advertising in the fashion industry: Sexual objectification and ethical judgments of consumers pp. 236-249

Su Yun Bae, Nancy Rudd and Anil Bilgihan

Volume 6, issue 2, 2015

Can a fashion brand be social?: The role of benefits of brand community within social network sites pp. 75-86

Hyejune Park and Youn-Kyung Kim

Leveraging the potential of word of mouth: The role of love, excitement and image of fashion brands pp. 87-102

Ahmed Rageh Ismail

Exploring first- versus third-person perceptions of product placement influence on consumption and fashion in India pp. 103-119

Michelle R. Nelson, Sameer Deshpande and Alexandra M. Vilela

Effects of need for touch, centrality of visual product aesthetics and gender on channel preference for apparel shopping pp. 120-135

Siwon Cho and Jane E. Workman

An international comparison of “Made in Italy” in the fashion, furniture and food sectors: An observational research study in France, Russia and The United Kingdom pp. 136-149

Gaetano Aiello, Raffaele Donvito, Laura Grazzini, Chris Halliburton, Beverly Wagner, Juliette Wilson, Bruno Godey, Daniele Pederzoli and Iana Shokola

Exploring dimensions of brand personality for Generation Y in the apparel market: The case of Turkey pp. 150-161

Irem Eren-Erdogmus, Emine Cobanoglu and Isil Budeyri-Turan

Volume 6, issue 1, 2015

Visual merchandising strategies for fashion retailers pp. 1-3

Ho Jung Choo and So-Yeon Yoon

An exploration of fashion visual merchandising and its role as a brand positioning device pp. 4-19

Karinna Nobbs, Kar Mun Foong and Jonathan Baker

The effects of sale signs on consumer intentions to visit a store pp. 20-32

Ha Kyung Lee, So-Yeon Yoon, Ji Yeon Lee, Ha Bin Kim, Hyun Jin Kwon, Hyo Jeong Kang, Hee Jin Hur, Mi-Ah Lee and Dae Geun Jun

An exploratory study on visual merchandising of an apparel store utilizing 3D technology pp. 33-46

Eunsoo Baek, Ho Jung Choo, So-Yeon Yoon, Hyein Jung, Gahoi Kim, Hyesun Shin, Hyunchul Kim and Hyunsook Kim

Images of beauty: Sex, race, age, and occupational analysis of fashion magazine covers pp. 47-59

Tae-Im Han and Nancy A. Rudd

Creativity–decision processes: the case of Italian luxury fashion pp. 60-74

Maria Rosaria Marcone