Journal of Global Fashion Marketing

2010 - 2025

Current editor(s): Yelena Wang

From Taylor & Francis Journals
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Volume 1, issue 4, 2010

Radical Fashion and Radical Fashion Innovation pp. 195-205

Dan Zhang and C. Di Benedetto

The Roles of Consumers Need for Uniqueness and Status Consumption in Haute Couture Luxury Brands pp. 206-214

Chelsey Latter, Ian Phau and Chris Marchegiani

The Effect of Celebrity Conformity on the Purchase Intention of Celebrity Sponsorship Brand: The Moderating Effects of Symbolic Consumption and Face-Saving pp. 215-229

Seong-Yeon Park and Young Yang

The Customer-salesperson Relationship and Sales Effectiveness in Luxury Fashion Stores: The Role of Self Monitoring pp. 230-239

Jieun Kim, Jae-Eun Kim and Kim Johnson

Perceived Apparel Quality Revisited: Testing of Its Structural Dimensions from the Perspective of the Generation Y Female Consumers pp. 240-249

Jihyun Kim

Buying Office as a Catalyst in Global Apparel Sourcing: A Case Study in Korea pp. 250-256

MiYoung Lee and Keunyoung Oh

Volume 1, issue 3, 2010

The Devil Wears Prada or Zara: A Revelation into Customer Perceived Value of Luxury and Mass Fashion Brands* pp. 129-141

Alison Lloyd and Sherriff Luk

Spreading the Word of Fashion: Identifying Social Influencers in Fashion Marketing pp. 142-153

Klaus-Peter Wiedmann, Nadine Hennigs and Sascha Langner

The Personality of Luxury Fashion Brands pp. 154-163

Klaus Heine

Impacts of Luxury Fashion Brand’s Social Media Marketing on Customer Relationship and Purchase Intention pp. 164-171

Angella Kim and Eunju Ko

Use of Beauty Products among U.S. Adolescents: An Exploration of Media Influence pp. 172-181

Jeong-Ju Yoo and Hye-Young Kim

Historical Analysis of Apparel Marketer’s Strategies: Evidence from a Nike Case pp. 182-193

Hyejune Park and Doris Kincade

Volume 1, issue 2, 2010

Let’s Shop! Exploring the Experiences of Therapy Shoppers pp. 71-79

Minjeong Kang and Kim Johnson

US Consumers’ Perceptions of Garments Inspired by Indonesian Culture pp. 80-88

Shipra Gupta and Nancy Miller

The Impact of Country-of-Origin and Joy on Product Evaluation: A Comparison of Chinese and German Intimate Apparel pp. 89-99

Nils Ommen, Tobias Heußler, Christof Backhaus, Manuel Michaelis and Dieter Ahlert

Conversion Intentions of Fashion Marketing Interns: The Impact of Work-related Attitudes and Behaviors** pp. 100-109

Jessica Hurst, Linda Niehm and Sunhee Park

The Influences of Customer Equity Drivers on Customer Equity and Loyalty in the Sports Shoe Industry: Comparing Korea and China pp. 110-118

Hao Zhang, Eunju Ko and Kyung Kim

The Impact of Brand Extension on the Parent Luxury Fashion Brand: The Cases of Giorgio Armani, Calvin Klein and Jimmy Choo pp. 119-128

Rasa Stankeviciute and Jonas Hoffmann

Volume 1, issue 1, 2010

Key Success and Failure Paths in Fashion Marketing Strategies pp. 1-8

Arch Woodside

E-tail Evolution: Motives and Behavioral Intentions of E-shopper Segments pp. 9-18

Sejin Ha and Leslie Stoel

Generational Consumer Segments and Shopping Process Characteristics: Baby Boomers and Echo Boomers with Apparel Product Selection Activities pp. 19-29

Doris Kincade, Jihyun Kim and Fay Gibson

Buying Fashion Impulsively: Environmental and Personal Influences pp. 30-39

Jaeha Lee and Kim Johnson

Mimeticism and the Basis of Value: Toward a Theory of Fashion Marketing pp. 40-50

David Burns

Consumer Innovativeness for Fashion as a Second Order Construct: A Cross-Cultural Study pp. 51-60

Ronald Goldsmith, Daekwan Kim, Leisa Flynn and Wan-Min Kim

Achieving Brand Power: Bean Pole of Samsung pp. 61-70

Eun Kim and Eunju Ko