Journal of Global Fashion Marketing

2010 - 2025

Current editor(s): Yelena Wang

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Volume 5, issue 4, 2014

Introduction: Fashion and smart virtual reality pp. 267-268

Eun Young Kim and Pekka Mattila

Intent to purchase from 3-D virtual environments: An exploratory study pp. 269-282

Sanjukta Pookulangara, Jiyoung Kim, Bharath Josiam and Avantika Thombre

Factors impacting the efficacy of augmented reality virtual dressing room technology as a tool for online visual merchandising pp. 283-296

Gallayanee Yaoyuneyong, Jamye K. Foster and Leisa R. Flynn

Perceived QR code technological attributes in the smart shopping context pp. 297-307

Eun Young Kim and Namhee Yoon

Consumer willingness to purchase organic products: Application of the theory of planned behavior pp. 308-321

Jennifer Maloney, Min-Young Lee, Vanessa Jackson and Kimberly A. Miller-Spillman

Erratum pp. 322-322

The Editors

Volume 5, issue 3, 2014

Introduction: Social media marketing and luxury brands pp. 195-196

Michel Phan and Seong-Yeon Park

The e-semiotics of luxury pp. 197-208

Anne-Flore Maman Larraufie and Aurélie Kourdoughli

An empirical study of luxury brand marketing effectiveness and its impact on consumer engagement on Facebook pp. 209-222

Chedia Dhaoui

Luxury goes digital: how to tackle the digital luxury brand–consumer touchpoints pp. 223-234

Klaus Heine and Benjamin Berghaus

Why all that noise – assessing the strategic value of social media for fashion brands pp. 235-250

Hanna Kontu and Alessandra Vecchi

Social media and luxury fashion brands in China: the case of Coach pp. 251-265

Mark Ng

Volume 5, issue 2, 2014

Effect of psychological closeness on consumer attitudes toward fashion blogs: the moderating effect of fashion leadership and interpersonal LOV pp. 103-121

Kim H.Y. Hahn and Eun-Jung Lee

The country of origin effect on retailer buying behavior: a cross-country analysis on Italian footwear pp. 122-134

Gianluca Marchi, Elisa Martinelli and Bernardo Balboni

Deliver knowledge or touch the mind? The effect of informational and emotional advertisement strategy on fashion sportswear brand attitude and recall pp. 135-148

Jennifer J. Lee* and Leslie Davis Burns

International fashion trade shows as knowledge creation platforms for microenterprises pp. 149-164

Heidi Cheng, Elina Koivisto and Pekka Mattila

Influence of parent brand attitude and self-brand congruity on consumer response to green brand extensions for apparel products pp. 165-181

Hye-Shin Kim and Michelle Ma

Clothing purchase behavior and the Canadian household life cycle pp. 182-194

Anne-Marie Germain, Serge Carrier and Michèle Beaudoin

Volume 5, issue 1, 2014

Configural theory of why people shop for clothes: personal-attribute explanations of four stalwart segments pp. 1-25

Monika C. Schuhmacher, Sergej von Janda and Arch Woodside

Open innovation and the value of crowds: implications for the fashion industry pp. 26-38

C. Anthony Di Benedetto

Antecedents to fashion clothing involvement: role of global self-identity, cosmopolitanism, and normative influence pp. 39-59

Arpita Khare

Young consumers and retail borrowing: application of the theory of planned behavior pp. 60-73

Jung Mee Mun, Hae Won Ju and Kim K.P. Johnson

Examining relationships among sustainable orientation, perceived sustainable marketing performance, and customer equity in fast fashion industry pp. 74-86

Yang Sun, Kyung Hoon Kim and Juran Kim

Time in business-to-business interactions. A case analysis in textile and clothing pp. 87-102

Simone Guercini, Silvia Ranfagni and Andrea Runfola

Volume 3, issue 4, 2012

Colour, Clothing, and the Concept of ‘Green’: Colour Trend Analysis and Professionals’ Perspectives pp. 147-157

Alice Chu and Osmud Rahman

Attributes of Online Review Systems: An Environmental Design Perspective pp. 158-171

Hyun-Hwa Lee

Social Normative Influence: An Exploratory Study Investigating its Effectiveness in Increasing Engagement in Sustainable Apparel-Purchasing Behaviors pp. 172-179

Kim Hiller Connell and Joy Kozar

Art Infusion in Fashion Product: The influence of Visual Art on Product Evaluation and Purchase Intention of Consumers pp. 180-186

Kyulim Kim, Eunju Ko and Yang-Im Lee

Customer-oriented New Product Design using Means-end Theory: A Case Study of a Fashion Design T-shirt pp. 187-192

Phallapa Petison, Songwut Thongthou and Kanittha Lekmoung

Volume 3, issue 3, 2012

Product Design: Research Trends andan Agendafor the Future pp. 99-107

C. Di Benedetto

The Effect of Lifestyle and Shoppable Fashion Product Displays on Consumers’ Approach and Avoidance Behavior pp. 108-118

Cara Damminga, Juanjuan Wu and Kim Johnson

The Smarteez and Post-modern Identities: The Meaning of Style among the Youth in South Africa Smarteez pp. 119-126

Marike Venter and Guillaume Johnson

Brand Building: Luxury Leather Goods Brands Anatomized pp. 127-134

Tinne Gorp, Jonas Hoffmann and Ivan Coste-Manière

Brand Management of ‘New Luxury’: Case Saga Furs pp. 135-145

Elina Koivisto and Pekka Mattila

Volume 3, issue 2, 2012

Economic Psychology and Fashion Marketing Theory Appraising Veblen’s Theory of Conspicuous Consumption pp. 55-60

Arch Woodside

A Study of a Social Content Model for Sustainable Development in the Fast Fashion Industry pp. 61-70

Junghyun Jang, Eunju Ko, Eunha Chun and Euntaik Lee

A Study on Measuring and Defining Customer Equity of Complex Shopping Malls pp. 71-80

Nalae Kim, Jina Park, Kyung Kim, Gaetano Aiello and Raffaele Donvito

The Role of Fashion in the Characters of Online Games pp. 81-88

Sang Kim, Kyung Kim and Pekka Mattila

Asymmetry in Multi-Cultural Luxury Communication: A Comparative Analysis on Luxury Brand Communication in India and China pp. 89-97

Mukta Ramchandani and Ivan Coste-Manière

Volume 3, issue 1, 2012

Integrating Design and Fashion Marketing pp. 1-4

Simone Guercini

From Collective Selection to Individual Style: A Symbolic Transfer in Fashion pp. 5-11

Håkan Preiholt

Creation of Fashion Trends and Role of the Bureau de Style for Textile Innovation pp. 12-21

Simone Guercini and Silvia Ranfagni

An Expanding Market: Asian Mothers-to-be pp. 22-33

Marie-Eve Faust, Susan Christoffersen, Kristina Shin and Jeanne Tan

A Case Study on the Business Model of Chloé pp. 34-41

Kristi Storemark and Jonas Hoffmann

Orgdot: A Fashion and Social Enterprise in South Korea pp. 42-53

Yoon-Jung Lee

Volume 2, issue 4, 2011

Advertising Images of Men: Body Size and Muscularity of Men Depicted in Magazine pp. 181-187

Jaehee Jung

The Impact of Shopping Orientations on U.S. Consumer’s Retail Channel Choice Behavior toward Luxury Goods Purchases* pp. 188-199

Jihyun Kim and Hyun-Hwa Lee

Korean Beauty in a Global Cultural Context* pp. 200-212

Eunju Ko, Eunha Chun and Seulgi Lee

Social Media and Luxury Brand Management: The Case of Burberry pp. 213-222

Michel Phan, Ricarda Thomas and Klaus Heine

The Mythological Aspects of Country-of-Origin: The Case of the Swedishness of Swedish Fashion pp. 223-234

Jacob Ostberg

Volume 2, issue 3, 2011

Global Fashion Marketing on the Move pp. 115-116

Kim Johnson and MiYoung Lee

Putting Assumed Emotion in Fashion Brand Literacy: Understanding Brand-Identity Relationship in the Interdependent Asian Context pp. 117-129

Man-lok Lam, Wing-sun Liu and Chester To

Personal Luxury Values Associated with Fashion Brand Consumption: An Exploratory Analysis of Demographic Variations in the United States pp. 130-138

Hye-Young Kim, Jeong-Ju Yoo, Dooyoung Choi, Jieun Kim and Kim Johnson

Consumer Attitudes and Shopping Intentions toward Pop-up Fashion Stores pp. 139-147

Jay Ryu

Which Dress Do You Like? Exploring Brides’ Online Communities pp. 148-160

Jane Thomas and Cara Peters

Consumers’ Value, Environmental Consciousness, and Willingness to Pay more toward Green-Apparel Products pp. 161-169

Seahee Lee

Role of Brand Management of the Luxury Fashion Brand in the Global Economic Crisis: A Case Study of Aeffe Group pp. 170-179

Elisabetta Savelli

Volume 2, issue 2, 2011

Fashion Store Personality: Scale Development and Relation to Self-Congruity Theory pp. 55-65

Kim Willems, Gilbert Swinnen, Wim Janssens and Malaika Brengman

Apparel Product Quality: Its Nature and Measurement pp. 66-75

Dale Rayman, David Burns and Cherilyn Nelson

The Effect of Social Comparison of Appearance on Compensatory Buying and Symbolic Consumption: The Mediating Role of Body Esteem pp. 76-85

Seong-Yeon Park and Yumi Ko

Consumer Responses to Online Atmosphere: The Moderating Role of Atmospheric Responsiveness pp. 86-94

Young Ha and Sharron Lennon

Luxury Perceptions: A Comparison of Korean and American Consumers pp. 95-103

Nancy Stanforth and Seung-Hee Lee

A Study on the Legal Protection of Fashion Design: Comparison between Korea and the United States pp. 104-113

Christine Kim and Eunju Ko

Volume 2, issue 1, 2011

The Effects of Zara to the SMEs of an Emerging Market pp. 1-10

Gresi Dahan and Filiz Peltekoglu

Profiling Chinese Fashion Shoppers in Beijing: Mall Activities, Shopping Outcome, and Demographics pp. 11-19

Hong Yu

Intensifying Export Performance Through Planned Capacity Building: A Study of the Indian Apparel Sector pp. 20-27

Soma Arora and Sanjiv Mittal

Assessing and Predicting Apparel Impulse Buying pp. 28-35

Eun Park and Judith Forney

Cross-Cultural Understandings of “Face” and their Influence on Luxury Brand Consumption: A Comparison of British and Korean Attitudes and Practices pp. 36-43

Yoosun Hann

Environmental Management Portfolio of Korean Fashion Brands pp. 44-54

Heewon Sung and Jieun Lee