NIM Marketing Intelligence Review

2009 - 2025

Current editor(s): Christine Kittinger-Rosanelli

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Editorial pp. 3-3: Bernd Skiera
Challenges of Marketing Automation: Linking MarTech & SalesTech pp. 11-17: Bernd Skiera
Hybrid Marketing Is Here to Stay: Preparing the Marketing Operation Environment pp. 19-23: Lark Andy and Bonfrer André
Consumer Experiences with Marketing Technology: Solving the Tensions Between Benefits and Costs pp. 25-29: Puntoni Stefano, Reczek Rebecca Walker, Giesler Markus and Botti Simona
Building a Revenue Engine – Scaling Up Sales Automation pp. 31-35: Storbacka Emma and Storbacka Kaj
The Robot and I: The Rise of Hybrid ServiceTeams pp. 37-41: Wirtz Jochen, Paluch Stefanie and Kunz Werner
Metaverse Marketing pp. 43-47: Hennig-Thurau Thorsten and Ognibeni Björn
The Next Frontier in Intelligent Augmentation: Human-Machine Collaboration in Strategic Marketing Decision-Making pp. 49-53: Hesel Nina, Buder Fabian and Unfried Matthias

Editorial pp. 3-3: Scaraboto Daiane
Sustainable Consumption: More Using, Less Shopping pp. 11-17: Scaraboto Daiane
Socially Responsible Consumers – A Trojan Horse of Neoliberalism? pp. 19-23: Thompson Craig and Kumar Ankita
Good Intentions – Thoughtless Buying Decisions: Understanding and Breaking Barriers to Ethical Consumption pp. 25-29: Reczek Rebecca Walker, Irwin Julie and Zane Danny
Vegans and Vaccines: A Tale of Competing Identity Goals pp. 31-35: Beverland Michael B.
No More Plastic Bags: Overcoming Consumer Resistance to Sustainability Regulation pp. 37-41: Joubert Alison M., Gonzalez-Arcos Claudia, Scaraboto Daiane, Sandberg Jorgen and Guesalaga Rodrigo
Clicking Our Way to Conscious Consumption pp. 43-47: Kozinets Robert V.
Better Product Labels for Better Consumer Choices pp. 49-53: Stoltenberg Birgit, Unfried Matthias and Manewitsch Vladimir

Editorial pp. 3-3: Korschun Daniel
Brand Activism Is Here to Stay: Here’s Why pp. 10-17: Korschun Daniel
Turning Socio-Political Risk to Your Brand’s Advantage pp. 18-25: Fournier Susan, Srinivasan Shuba and Marrinan Patrick
Should Your Brand Pick a Side? How Market Share Determines the Impact of Divisive Corporate Political Stances pp. 26-31: Hydock Chris, Paharia Neeru and Blair Sean
Boycott or Buycott: The Aftermath of Corporate Activism pp. 32-37: Warren Nooshin L.
Lobbying and the Like: Managing the Regulatory Environment pp. 38-43: Martin Kelly, Josephson Brett, Vadakkepatt Gautham and Johnson Jean
Tweeter-in-Chief Donald J. Trump: How Social Media Can Be the Downfall of Your Brand pp. 44-49: Hill Ron, Mazvancheryl Sanal and Wright Ben
Purpose Beyond Profit: Things That Matter When Millennials Go Job Hunting pp. 50-55: Buder Fabian and Kittinger-Rosanelli Christine

Editorial pp. 3-3: Wiertz Caroline
Illuminating the Dark: Exploring the Unintended Consequences of Digital Marketing pp. 10-17: Wiertz Caroline and Kittinger-Rosanelli Christine
Marketing Automation: Marketing Utopia or Marketing Dystopia? pp. 18-23: Wertenbroch Klaus
Algorithm-Based Advertising: Unintended Effects and the Tricky Business of Mitigating Adverse Outcomes pp. 24-29: Lambrecht Anja and Tucker Catherine
Metrics Gone Wrong: What Managers Can Learn from the 2016 US Presidential Election pp. 30-35: Kübler Raoul and Pauwels Koen
Ghosts in the Dark: How to Prepare for Times of Hyper-Privacy pp. 36-41: Thomaz Felipe
Instead of People Using Technology, Technology Is Using People pp. 42-45: Rushkoff Douglas
The Illusion of Free Choice in the Age of Augmented Decisions pp. 46-51: Buder Fabian, Pauwels Koen and Daikoku Kairun
Young but not Naive: Leaders of Tomorrow Expect Limits to Digital Freedom to Preserve Freedom pp. 52-57: Gaspar Claudia and Dieckmann Anja

Editorial pp. 3-3: Eckhardt Giana M.
Playing the Trust Game Successfully in the Reputation Economy pp. 10-17: Eckhardt Giana M.
Reaching for the Stars: The Role and Value of Digital Reputation pp. 18-21: Gandini Alessandro
Navigating by the Stars: Current Challenges for Ensuring Trust in the Sharing Economy pp. 22-27: Möhlmann Mareike and Teubner Timm
Detecting and Mitigating Discrimination in Online Platforms: Lessons from Airbnb, Uber, and Others pp. 28-33: Luca Michael and Svirsky Dan
Tit for Tat? The Difficulty of Designing Two-Sided Reputation Systems pp. 34-39: Holtz David and Fradkin Andrey
Tales from the Land of Consumer Reviews: Taking a Closer Look at Lurkers and Writers pp. 41-45: Mafael Alexander and Gottschalk Sabrina
It’s the Story, Stupid: The Consumer Reviews Most Likely to Influence Purchasing Decisions pp. 46-51: Tom van Laer
Thrilled or Upset: What Drives People to Share and Review Product Experiences? pp. 56-61: Dieckmann Anja and Unfried Matthias

Editorial pp. 3-3: Matzler Kurt
Crowd Innovation: The Philosopher’s Stone, a Silver Bullet, or Pandora’s Box? pp. 10-17: Matzler Kurt
How to Manage Crowdsourcing Platforms Effectively pp. 18-23: Blohm Ivo, Zogaj Shkodran, Bretschneider Ulrich and Leimeister Jan Marco
Strategies for Leveraging Crowds pp. 25-29: Dahlander Linus and Piezunka Henning
How to Prevent Crowdsourcing Disasters and Leverage Positive Side Effects of Open Innovation pp. 30-35: Füller Johann, Hutter Katja and Kröger Niclas
Open Strategy: The Inclusion of Crowds in Making Strategies pp. 36-41: Stadler Christian, Hautz Julia and Friedrich von den Eichen Stephan
Motivating Crowds to Do Good: How to Build Crowdsourcing Platforms for Social Innovation pp. 42-47: Kohler Thomas and Chesbrough Henry
Crowdsourcing at NASA: About the Work Behind Having Others Do the Work: Interview with Ryon Stewart, Challenge Coordinator at NASA’s Center of Excellence for Collaborative Innovation (CoECI) explains how NASA benefits from crowd projects pp. 48-54: Stewart Ryon
Case Study “Crowdsourcing@Rivella”: In Search of New Flavors pp. 56-59: Brauen Silvan