NIM Marketing Intelligence Review

2009 - 2026

Current editor(s): Christine Kittinger-Rosanelli

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Editorial: Virtual Consumer Experiences pp. 3-3: Pfeiffer Jella
From E-Commerce to Virtual Commerce: The Exciting Opportunities of Virtual Shopping pp. 10-17: Pfeiffer Jella
In Search of a Head Start: Marketing Opportunities in the Metaverse pp. 18-23: Dwivedi Yogesh K. and Hughes Laurie
Boosting Brands with Augmented Reality: Why and When it Works pp. 24-29: Rauschnabel Philipp A.
Closing the Customer Imagination Gap with Augmented and Virtual Reality pp. 30-35: Hilken Tim, Heller Jonas and Mahr Dominik
The Homunculus in the Metaverse: Is Virtual Reality Prepared for Our SevenSenses? pp. 36-41: Pfeiffer Thies
Neuroscience Goes Virtual: How to Measure Consumers‘ Responses in Extended Realities pp. 42-47: Bigné Enrique
Eye Contact Matters for Consumer Trust – Even with Robots pp. 48-53: Carolin Kaiser, Schallner René and Vladimir Manewitsch
Diving into a New Reality: How Immersive Experiences along the Customer Journey Succeed: Interview with Julian Weiss, CEO and founder of headraft pp. 54-59: Pfeiffer Jella and Weiss Julian

Editorial: Marketing Dashboards - The Next Generation pp. 3-3: Reibstein Dave and Pauwels Koen
The Modern Marketing Dashboard: Back to the Future pp. 10-17: Pauwels Koen and Reibstein David J.
Metrics for Marketing Decisions: Drivers and Implications for Performance pp. 18-23: Mintz Ofer
Finding the Right Metrics to Manage Multi-Channel Distribution pp. 24-31: Ailawadi Kusum L. and Farris Paul W.
The What, Why and How of ESG Dashboards pp. 32-39: Bhattacharya Cb and Zaman Mostafa
Compensation-Related Metrics and Marketing Myopia pp. 40-44: Artz Martin and Mizik Natalie
Monitoring Marketing Sources of Brand Reputation Risk pp. 46-53: Fournier Susan and Srinivasan Shuba
Brand Purpose and Brand Success pp. 54-59: Michael Zürn, Fabian Buder and Unfried Matthias
Dashboards: From Performance Art to Decision Support pp. 60-63: Reibstein David, Hoyne Neil and Pauwels Koen

Editorial pp. 3-3: Bernd Skiera
Challenges of Marketing Automation: Linking MarTech & SalesTech pp. 11-17: Bernd Skiera
Hybrid Marketing Is Here to Stay: Preparing the Marketing Operation Environment pp. 19-23: Lark Andy and Bonfrer André
Consumer Experiences with Marketing Technology: Solving the Tensions Between Benefits and Costs pp. 25-29: Puntoni Stefano, Reczek Rebecca Walker, Giesler Markus and Botti Simona
Building a Revenue Engine – Scaling Up Sales Automation pp. 31-35: Storbacka Emma and Storbacka Kaj
The Robot and I: The Rise of Hybrid ServiceTeams pp. 37-41: Wirtz Jochen, Paluch Stefanie and Werner Kunz
Metaverse Marketing pp. 43-47: Hennig-Thurau Thorsten and Ognibeni Björn
The Next Frontier in Intelligent Augmentation: Human-Machine Collaboration in Strategic Marketing Decision-Making pp. 49-53: Nina Hesel, Buder Fabian and Unfried Matthias

Editorial pp. 3-3: Scaraboto Daiane
Sustainable Consumption: More Using, Less Shopping pp. 11-17: Scaraboto Daiane
Socially Responsible Consumers – A Trojan Horse of Neoliberalism? pp. 19-23: Thompson Craig and Kumar Ankita
Good Intentions – Thoughtless Buying Decisions: Understanding and Breaking Barriers to Ethical Consumption pp. 25-29: Reczek Rebecca Walker, Irwin Julie and Zane Danny
Vegans and Vaccines: A Tale of Competing Identity Goals pp. 31-35: Beverland Michael B.
No More Plastic Bags: Overcoming Consumer Resistance to Sustainability Regulation pp. 37-41: Joubert Alison M., Gonzalez-Arcos Claudia, Scaraboto Daiane, Sandberg Jorgen and Guesalaga Rodrigo
Clicking Our Way to Conscious Consumption pp. 43-47: Kozinets Robert V.
Better Product Labels for Better Consumer Choices pp. 49-53: Birgit Stoltenberg, Unfried Matthias and Vladimir Manewitsch

Editorial pp. 3-3: Korschun Daniel
Brand Activism Is Here to Stay: Here’s Why pp. 10-17: Korschun Daniel
Turning Socio-Political Risk to Your Brand’s Advantage pp. 18-25: Fournier Susan, Srinivasan Shuba and Marrinan Patrick
Should Your Brand Pick a Side? How Market Share Determines the Impact of Divisive Corporate Political Stances pp. 26-31: Hydock Chris, Paharia Neeru and Blair Sean
Boycott or Buycott: The Aftermath of Corporate Activism pp. 32-37: Warren Nooshin L.
Lobbying and the Like: Managing the Regulatory Environment pp. 38-43: Martin Kelly, Josephson Brett, Vadakkepatt Gautham and Johnson Jean
Tweeter-in-Chief Donald J. Trump: How Social Media Can Be the Downfall of Your Brand pp. 44-49: Hill Ron, Mazvancheryl Sanal and Wright Ben
Purpose Beyond Profit: Things That Matter When Millennials Go Job Hunting pp. 50-55: Buder Fabian and Kittinger-Rosanelli Christine

Editorial pp. 3-3: Wiertz Caroline
Illuminating the Dark: Exploring the Unintended Consequences of Digital Marketing pp. 10-17: Wiertz Caroline and Kittinger-Rosanelli Christine
Marketing Automation: Marketing Utopia or Marketing Dystopia? pp. 18-23: Wertenbroch Klaus
Algorithm-Based Advertising: Unintended Effects and the Tricky Business of Mitigating Adverse Outcomes pp. 24-29: Lambrecht Anja and Tucker Catherine
Metrics Gone Wrong: What Managers Can Learn from the 2016 US Presidential Election pp. 30-35: Kübler Raoul and Pauwels Koen
Ghosts in the Dark: How to Prepare for Times of Hyper-Privacy pp. 36-41: Thomaz Felipe
Instead of People Using Technology, Technology Is Using People pp. 42-45: Rushkoff Douglas
The Illusion of Free Choice in the Age of Augmented Decisions pp. 46-51: Buder Fabian, Pauwels Koen and Daikoku Kairun
Young but not Naive: Leaders of Tomorrow Expect Limits to Digital Freedom to Preserve Freedom pp. 52-57: Gaspar Claudia and Dieckmann Anja