NIM Marketing Intelligence Review

2009 - 2024

Current editor(s): Christine Kittinger-Rosanelli

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Editorial pp. 3-3: Korschun Daniel
Brand Activism Is Here to Stay: Here’s Why pp. 10-17: Korschun Daniel
Turning Socio-Political Risk to Your Brand’s Advantage pp. 18-25: Fournier Susan, Srinivasan Shuba and Marrinan Patrick
Should Your Brand Pick a Side? How Market Share Determines the Impact of Divisive Corporate Political Stances pp. 26-31: Hydock Chris, Paharia Neeru and Blair Sean
Boycott or Buycott: The Aftermath of Corporate Activism pp. 32-37: Warren Nooshin L.
Lobbying and the Like: Managing the Regulatory Environment pp. 38-43: Martin Kelly, Josephson Brett, Vadakkepatt Gautham and Johnson Jean
Tweeter-in-Chief Donald J. Trump: How Social Media Can Be the Downfall of Your Brand pp. 44-49: Hill Ron, Mazvancheryl Sanal and Wright Ben
Purpose Beyond Profit: Things That Matter When Millennials Go Job Hunting pp. 50-55: Buder Fabian and Kittinger-Rosanelli Christine

Editorial pp. 3-3: Wiertz Caroline
Illuminating the Dark: Exploring the Unintended Consequences of Digital Marketing pp. 10-17: Wiertz Caroline and Kittinger-Rosanelli Christine
Marketing Automation: Marketing Utopia or Marketing Dystopia? pp. 18-23: Wertenbroch Klaus
Algorithm-Based Advertising: Unintended Effects and the Tricky Business of Mitigating Adverse Outcomes pp. 24-29: Lambrecht Anja and Tucker Catherine
Metrics Gone Wrong: What Managers Can Learn from the 2016 US Presidential Election pp. 30-35: Kübler Raoul and Pauwels Koen
Ghosts in the Dark: How to Prepare for Times of Hyper-Privacy pp. 36-41: Thomaz Felipe
Instead of People Using Technology, Technology Is Using People pp. 42-45: Rushkoff Douglas
The Illusion of Free Choice in the Age of Augmented Decisions pp. 46-51: Buder Fabian, Pauwels Koen and Daikoku Kairun
Young but not Naive: Leaders of Tomorrow Expect Limits to Digital Freedom to Preserve Freedom pp. 52-57: Gaspar Claudia and Dieckmann Anja

Editorial pp. 3-3: Eckhardt Giana M.
Playing the Trust Game Successfully in the Reputation Economy pp. 10-17: Eckhardt Giana M.
Reaching for the Stars: The Role and Value of Digital Reputation pp. 18-21: Gandini Alessandro
Navigating by the Stars: Current Challenges for Ensuring Trust in the Sharing Economy pp. 22-27: Möhlmann Mareike and Teubner Timm
Detecting and Mitigating Discrimination in Online Platforms: Lessons from Airbnb, Uber, and Others pp. 28-33: Luca Michael and Svirsky Dan
Tit for Tat? The Difficulty of Designing Two-Sided Reputation Systems pp. 34-39: Holtz David and Fradkin Andrey
Tales from the Land of Consumer Reviews: Taking a Closer Look at Lurkers and Writers pp. 41-45: Mafael Alexander and Gottschalk Sabrina
It’s the Story, Stupid: The Consumer Reviews Most Likely to Influence Purchasing Decisions pp. 46-51: Tom van Laer
Thrilled or Upset: What Drives People to Share and Review Product Experiences? pp. 56-61: Dieckmann Anja and Unfried Matthias

Editorial pp. 3-3: Matzler Kurt
Crowd Innovation: The Philosopher’s Stone, a Silver Bullet, or Pandora’s Box? pp. 10-17: Matzler Kurt
How to Manage Crowdsourcing Platforms Effectively pp. 18-23: Blohm Ivo, Zogaj Shkodran, Bretschneider Ulrich and Leimeister Jan Marco
Strategies for Leveraging Crowds pp. 25-29: Dahlander Linus and Piezunka Henning
How to Prevent Crowdsourcing Disasters and Leverage Positive Side Effects of Open Innovation pp. 30-35: Füller Johann, Hutter Katja and Kröger Niclas
Open Strategy: The Inclusion of Crowds in Making Strategies pp. 36-41: Stadler Christian, Hautz Julia and Friedrich von den Eichen Stephan
Motivating Crowds to Do Good: How to Build Crowdsourcing Platforms for Social Innovation pp. 42-47: Kohler Thomas and Chesbrough Henry
Crowdsourcing at NASA: About the Work Behind Having Others Do the Work: Interview with Ryon Stewart, Challenge Coordinator at NASA’s Center of Excellence for Collaborative Innovation (CoECI) explains how NASA benefits from crowd projects pp. 48-54: Stewart Ryon
Case Study “Crowdsourcing@Rivella”: In Search of New Flavors pp. 56-59: Brauen Silvan

Editorial pp. 3-3: Hildebrand Christian
The Machine Age of Marketing: How Artificial Intelligence Changes the Way People Think, Act, and Decide pp. 10-17: Hildebrand Christian
Using Consumers’ Digital Footprints for More Persuasive Mass Communication pp. 18-23: Matz Sandra and Kosinski Michal
Let the Machine Decide: When Consumers Trust or Distrust Algorithms pp. 24-29: Castelo Noah, Bos Maarten W. and Lehmann Donald
When Humanizing Customer Service Chatbots Might Backfire pp. 30-35: Hadi Rhonda
AI-Driven Sales Automation: Using Chatbots to Boost Sales pp. 36-41: Hildebrand Christian and Bergner Anouk
The Thorny Challenge of Making Moral Machines: Ethical Dilemmas with Self-Driving Cars pp. 42-47: Awad Edmond, Jean-François Bonnefon, Shariff Azim and Rahwan Iyad
Understanding Consumer Preferences from Social Media Data pp. 48-53: Taylor Bradley

Reinventing the Retailer: Retaining Relevance and Customer Access pp. 10-17: Werner Reinartz
Digitalized Interactive Platforms: Turning Goods and Services into Retail Co-Creation Experiences pp. 18-23: Ramaswamy Venkat and Ozcan Kerimcan
Keeping Loyalty Programs Fit for the Digital Age pp. 24-29: Dorotic Matilda
The Perils of Retail Price Differentiation: Why Nobody Wins When Customers Lose pp. 30-35: Werner Reinartz and Wiegand Nico
Big Data and Analytics in Retailing pp. 36-40: Shankar Venky
E-Commerce in a Physical Store: Which Retailing Technologies Add Real Value? pp. 42-47: Linzbach Peter, Inman J. Jeffrey and Nikolova Hristina
Technologies Turning Future Brick-and-Mortar Stores into Data-Rich Environments pp. 48-53: Buder Fabian, Dieckmann Anja, Dietrich Holger and Wieting Julia