NIM Marketing Intelligence Review

2009 - 2024

Current editor(s): Christine Kittinger-Rosanelli

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Editorial pp. 3-3: Landwehr Jan R. and Herrmann Andreas
Marketing and Product Design: A Rocky Love Affair pp. 8-15: Landwehr Jan R. and Herrmann Andreas
Design for Affect: A Core Competency for the 21st Century pp. 16-21: Chitturi Ravindra
Choosing Beauty and Feeling Good: How Attractive Product Design Increases Self-Affirmation pp. 22-26: Townsend Claudia
Here’s Lookin’ at You, Kid: On the Instinctive Attractive Effect of Product Faces pp. 27-27: Landwehr Jan R.
Strategically Integrated Design – Helping Brands to Keep Their Promises pp. 28-33: Krohn Michael
Predicting Preferences for Innovative Design: The “Repeated Evaluation Technique” (RET) pp. 34-39: Carbon Claus-Christian
Beyond Aesthetics: Seeing Form and Believing in Function pp. 40-45: Hoegg JoAndrea
How Good is Your User Experience? Measuring and Designing Interactions pp. 52-57: Wildner Raimund, Kittinger-Rosanelli Christine and Bosenik Tim

Truly Accountable Marketing: The Right Metrics for the Right Results pp. 8-15: Pauwels Koen
Marketing and Organic Revenue Growth pp. 16-21: Lehmann Donald R.
Closing the Gap between Marketing and Finance: The Link to Driving Wise Marketing Investment pp. 22-27: Reibstein David J.
Mind-Set Metrics: Consumer Attitudes and the Bottom Line pp. 28-33: Srinivasan Shuba
True Synergy for Real Effects: How to Control Integrated Marketing Successfully pp. 34-41: Naik Prasad A. and Peters Kay
Keeps Working and Working and Working … The Long-Term Impact of Advertising pp. 42-47: Hanssens Dominique
The Long-Term ROI of TV Advertising in a Digital World pp. 54-60: Wildner Raimund and Modenbach Guido

Editorial pp. 3-3: Kozinets Robert V.
Social Brand Engagement: A New Idea pp. 8-15: Kozinets Robert V.
The Megaphone Effect in Social Media: How Ordinary Consumers Become Style Leaders pp. 16-20: McQuarrie Edward F. and Phillips Barbara J.
Between the Suit and the Selfie: Executives’ Lessons on the Social “Micro-Celebrity” pp. 21-21: Kozinets Robert V. and Cerone Stefano
Lost in Translation: The Social Shaping of Marketing Messaging pp. 22-27: Kozinets Robert V., Kristine de Valck, Wojnicki Andrea and Wilner Sarah J. S.
Beyond Bedlam: How Consumers and Brands Alike Are Playing the Web pp. 28-33: Deighton John and Kornfeld Leora
Participatory Culture: From Co-Creating Brand Meaning to Changing the World pp. 34-39: Jenkins Henry
For Us and by Us: The Charm and Power of Community Brands pp. 40-45: Füller Johann
Creating Sustainable Digital Experiences: MIR Interview with Adam Froman, CEO of Delvinia and AskingCanadians™ pp. 46-51: Kozinets Robert V.
Follow the Connections! Finding the Big Picture of Internet Communications pp. 52-58: Maireder Axel

Editorial pp. 3-3: Gröppel-Klein Andrea
No Motion without Emotion: Getting Started with Hard Facts on a Soft Topic pp. 8-15: Gröppel-Klein Andrea
Stressed Out: How Stress Develops and How to Cope with it pp. 16-21: Mortillaro Marcello and Scherer Klaus R.
Feels Right … Go Ahead? When to Trust Your Feelings in Judgments and Decisions pp. 22-27: Tuan Pham Michel
Breaking Up is Hard to Do: The Ups and Downs of Divorcing Brands pp. 28-33: Fournier Susan
There´s No Passion; I Need Passion: Why Some Brands Excite Consumers So Much pp. 34-39: Hemetsberger Andrea
Do Pleasant Emotional Ads Make Consumers Like Your Brand More? pp. 40-45: Maggie Geuens, Patrick De Pelsmacker and Tuan Pham Michel
Writ Large on Your Face: Observing Emotions Using Automatic Facial Analysis pp. 52-58: Dieckmann Anja and Unfried Matthias

Editorial pp. 7-7: Diller Hermann
Positive, Negative or Not at All? What Drives Consumers to Post (Accurate) Product Reviews? pp. 8-12: Moe Wendy W. and Schweidel David A.
User-Generated Content and Stock Performance: Does Online Chatter Matter? pp. 13-17: Tellis Gerard J. and Tirunillai Seshadri
Designing Viral Product Features for Broader Reach pp. 18-23: Aral Sinan and Walker Dylan
Brand Communication with Branded Smartphone Apps: First Insights on Possibilities and Limits pp. 24-27: Bellman Steven, Treleaven-Hassard Shiree, Robinson Jennifer A., Varan Duane and Potter Robert F.
Adding Bricks to Clicks: On the Role of Physical Stores in a World of Online Shopping pp. 28-33: Avery Jill, Thomas Steenburgh, Deighton John and Caravella Mary
Buying in Multiple Stores: Shopping Strategies Beyond Price Promotions and Their Effects on Store Competition pp. 34-39: Gijsbrechts Els, Campo Katia and Nisol Patricia
If You Go, I Will Follow … Social Effects on the Decision to Terminate a Service pp. 40-45: Nitzan Irit and Libai Barak
Identifying Metrics That Matter: What Are the Real Key Performance Indicators (KPIs) That Drive Consumer Behavior? pp. 46-52: Lautman Martin R. and Pauwels Koen

Editorial pp. 7-7: Diller Hermann
Do Referral Programs Increase Profits pp. 8-11: Schmitt Philipp, Bernd Skiera and Bulte Christophe Van den
What’s Your Experience With … ? C2C Communication Helps Sell Your Products pp. 12-17: Adjei M. T., Noble S. M. and Noble C. H.
Emotion and Virality: What Makes Online Content Go Viral? pp. 18-23: Berger Jonah and Katherine Milkman
Demystifying Disruption: On the Hazard of Being Replaced by New Technology pp. 24-30: Sood Ashish and Tellis Gerard J.
Line Extension Asymmetry: Higher Quality Line Extensions Help, Lower Quality Extensions Do Only a Little Harm pp. 31-37: Heath Timothy B., DelVecchio Devon and McCarthy Michael S.
Gut Liking for the Ordinary: How Product Design Features Help Predict Car Sales pp. 38-43: Landwehr Jan R., Labroo Aparna A., Ellison Patricia C. and Herrmann Andreas
Motivating Salespeople to Sell New Products: What Makes Them Try Harder to Spur on Sales? pp. 44-48: Editors Mir