NIM Marketing Intelligence Review

2009 - 2025

Current editor(s): Christine Kittinger-Rosanelli

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Editorial pp. 3-3: Bernd Skiera
Data, Data and Even More Data: Harvesting Insights From the Data Jungle pp. 10-17: Bernd Skiera
Marketing and Data Science: Together the Future is Ours pp. 18-23: Pradeep Chintagunta, Hanssens Dominique M. and Hauser John R.
On Storks and Babies: Correlation, Causality and Field Experiments pp. 24-29: Lambrecht Anja and Catherine Tucker
Tell Me Where You Are and I’ll Tell You What You Want: Using Location Data to Improve Marketing Decisions pp. 30-37: Martin Spann, Molitor Dominik and Daurer Stephan
Using Big Data for Online Advertising Without Wastage: Wishful Dream, Nightmare or Reality? pp. 38-43: Grether Mark
The Art of Creating Attractive Consumer Experiences at the Right Time: Skills Marketers Will Need to Survive and Thrive pp. 44-49: Lemon Katherine N.
Data Analysis Trumps Specialist Advice: How Direct Banks Function pp. 50-55: Bernd Skiera
Big Data in Market Research: Why More Data Does Not Automatically Mean Better Information pp. 56-63: Bosch Volker

Editorial: Responsible Marketing pp. 3-3: Bhattacharya Cb
Responsible Marketing: Doing Well by Doing Good pp. 8-17: Bhattacharya Cb
Challenging Competition with CSR: Going Beyond the Marketing Mix to Make a Difference pp. 18-23: Du Shuili and Sen Sankar
CSR and the Frontline Context: How Social Programs Improve Customer Service pp. 24-29: Korschun Daniel, Bhattacharya Cb and Swain Scott D.
From Corporate Philanthropy to Creating Shared Value: Big Pharma’s New Business Models in Developing Markets pp. 30-35: Smith N. Craig
Branding Raw Material to Improve Human Rights: Intel’s Ban on Conflict Minerals pp. 36-41: Osburg Thomas
Communicating Eco-Friendly Benefits: Why Accidental Improvements May Be Better Received by Consumers pp. 42-45: Newman George E., Dhar Ravi and Gorlin Margarita
Ethical Textile Consumption: Only a Question of Selflessness? pp. 52-58: Frank Ronald, Unfried Matthias, Schreder Regina and Dieckmann Anja

Editorial pp. 3-3: Landwehr Jan R. and Herrmann Andreas
Marketing and Product Design: A Rocky Love Affair pp. 8-15: Landwehr Jan R. and Herrmann Andreas
Design for Affect: A Core Competency for the 21st Century pp. 16-21: Chitturi Ravindra
Choosing Beauty and Feeling Good: How Attractive Product Design Increases Self-Affirmation pp. 22-26: Townsend Claudia
Here’s Lookin’ at You, Kid: On the Instinctive Attractive Effect of Product Faces pp. 27-27: Landwehr Jan R.
Strategically Integrated Design – Helping Brands to Keep Their Promises pp. 28-33: Krohn Michael
Predicting Preferences for Innovative Design: The “Repeated Evaluation Technique” (RET) pp. 34-39: Carbon Claus-Christian
Beyond Aesthetics: Seeing Form and Believing in Function pp. 40-45: Hoegg JoAndrea
How Good is Your User Experience? Measuring and Designing Interactions pp. 52-57: Wildner Raimund, Kittinger-Rosanelli Christine and Bosenik Tim

Truly Accountable Marketing: The Right Metrics for the Right Results pp. 8-15: Pauwels Koen
Marketing and Organic Revenue Growth pp. 16-21: Lehmann Donald R.
Closing the Gap between Marketing and Finance: The Link to Driving Wise Marketing Investment pp. 22-27: Reibstein David J.
Mind-Set Metrics: Consumer Attitudes and the Bottom Line pp. 28-33: Srinivasan Shuba
True Synergy for Real Effects: How to Control Integrated Marketing Successfully pp. 34-41: Naik Prasad A. and Peters Kay
Keeps Working and Working and Working … The Long-Term Impact of Advertising pp. 42-47: Hanssens Dominique
The Long-Term ROI of TV Advertising in a Digital World pp. 54-60: Wildner Raimund and Modenbach Guido

Editorial pp. 3-3: Kozinets Robert V.
Social Brand Engagement: A New Idea pp. 8-15: Kozinets Robert V.
The Megaphone Effect in Social Media: How Ordinary Consumers Become Style Leaders pp. 16-20: McQuarrie Edward F. and Phillips Barbara J.
Between the Suit and the Selfie: Executives’ Lessons on the Social “Micro-Celebrity” pp. 21-21: Kozinets Robert V. and Cerone Stefano
Lost in Translation: The Social Shaping of Marketing Messaging pp. 22-27: Kozinets Robert V., Kristine de Valck, Wojnicki Andrea and Wilner Sarah J. S.
Beyond Bedlam: How Consumers and Brands Alike Are Playing the Web pp. 28-33: Deighton John and Kornfeld Leora
Participatory Culture: From Co-Creating Brand Meaning to Changing the World pp. 34-39: Jenkins Henry
For Us and by Us: The Charm and Power of Community Brands pp. 40-45: Füller Johann
Creating Sustainable Digital Experiences: MIR Interview with Adam Froman, CEO of Delvinia and AskingCanadians™ pp. 46-51: Kozinets Robert V.
Follow the Connections! Finding the Big Picture of Internet Communications pp. 52-58: Maireder Axel

Editorial pp. 3-3: Gröppel-Klein Andrea
No Motion without Emotion: Getting Started with Hard Facts on a Soft Topic pp. 8-15: Gröppel-Klein Andrea
Stressed Out: How Stress Develops and How to Cope with it pp. 16-21: Mortillaro Marcello and Scherer Klaus R.
Feels Right … Go Ahead? When to Trust Your Feelings in Judgments and Decisions pp. 22-27: Tuan Pham Michel
Breaking Up is Hard to Do: The Ups and Downs of Divorcing Brands pp. 28-33: Fournier Susan
There´s No Passion; I Need Passion: Why Some Brands Excite Consumers So Much pp. 34-39: Hemetsberger Andrea
Do Pleasant Emotional Ads Make Consumers Like Your Brand More? pp. 40-45: Maggie Geuens, Patrick De Pelsmacker and Tuan Pham Michel
Writ Large on Your Face: Observing Emotions Using Automatic Facial Analysis pp. 52-58: Dieckmann Anja and Unfried Matthias