NIM Marketing Intelligence Review

2009 - 2026

Current editor(s): Christine Kittinger-Rosanelli

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Editorial pp. 3-3: Kozinets Robert V.
Social Brand Engagement: A New Idea pp. 8-15: Kozinets Robert V.
The Megaphone Effect in Social Media: How Ordinary Consumers Become Style Leaders pp. 16-20: McQuarrie Edward F. and Phillips Barbara J.
Between the Suit and the Selfie: Executives’ Lessons on the Social “Micro-Celebrity” pp. 21-21: Kozinets Robert V. and Cerone Stefano
Lost in Translation: The Social Shaping of Marketing Messaging pp. 22-27: Kozinets Robert V., Kristine de Valck, Wojnicki Andrea and Wilner Sarah J. S.
Beyond Bedlam: How Consumers and Brands Alike Are Playing the Web pp. 28-33: Deighton John and Kornfeld Leora
Participatory Culture: From Co-Creating Brand Meaning to Changing the World pp. 34-39: Jenkins Henry
For Us and by Us: The Charm and Power of Community Brands pp. 40-45: Füller Johann
Creating Sustainable Digital Experiences: MIR Interview with Adam Froman, CEO of Delvinia and AskingCanadians™ pp. 46-51: Kozinets Robert V.
Follow the Connections! Finding the Big Picture of Internet Communications pp. 52-58: Maireder Axel

Editorial pp. 3-3: Gröppel-Klein Andrea
No Motion without Emotion: Getting Started with Hard Facts on a Soft Topic pp. 8-15: Gröppel-Klein Andrea
Stressed Out: How Stress Develops and How to Cope with it pp. 16-21: Mortillaro Marcello and Scherer Klaus R.
Feels Right … Go Ahead? When to Trust Your Feelings in Judgments and Decisions pp. 22-27: Tuan Pham Michel
Breaking Up is Hard to Do: The Ups and Downs of Divorcing Brands pp. 28-33: Fournier Susan
There´s No Passion; I Need Passion: Why Some Brands Excite Consumers So Much pp. 34-39: Hemetsberger Andrea
Do Pleasant Emotional Ads Make Consumers Like Your Brand More? pp. 40-45: Maggie Geuens, Patrick De Pelsmacker and Tuan Pham Michel
Writ Large on Your Face: Observing Emotions Using Automatic Facial Analysis pp. 52-58: Dieckmann Anja and Unfried Matthias

Editorial pp. 7-7: Diller Hermann
Positive, Negative or Not at All? What Drives Consumers to Post (Accurate) Product Reviews? pp. 8-12: Moe Wendy W. and Schweidel David A.
User-Generated Content and Stock Performance: Does Online Chatter Matter? pp. 13-17: Tellis Gerard J. and Tirunillai Seshadri
Designing Viral Product Features for Broader Reach pp. 18-23: Aral Sinan and Walker Dylan
Brand Communication with Branded Smartphone Apps: First Insights on Possibilities and Limits pp. 24-27: Bellman Steven, Treleaven-Hassard Shiree, Robinson Jennifer A., Varan Duane and Potter Robert F.
Adding Bricks to Clicks: On the Role of Physical Stores in a World of Online Shopping pp. 28-33: Avery Jill, Thomas Steenburgh, Deighton John and Caravella Mary
Buying in Multiple Stores: Shopping Strategies Beyond Price Promotions and Their Effects on Store Competition pp. 34-39: Gijsbrechts Els, Campo Katia and Nisol Patricia
If You Go, I Will Follow … Social Effects on the Decision to Terminate a Service pp. 40-45: Nitzan Irit and Libai Barak
Identifying Metrics That Matter: What Are the Real Key Performance Indicators (KPIs) That Drive Consumer Behavior? pp. 46-52: Lautman Martin R. and Pauwels Koen

Editorial pp. 7-7: Diller Hermann
Do Referral Programs Increase Profits pp. 8-11: Schmitt Philipp, Bernd Skiera and Bulte Christophe Van den
What’s Your Experience With … ? C2C Communication Helps Sell Your Products pp. 12-17: Adjei M. T., Noble S. M. and Noble C. H.
Emotion and Virality: What Makes Online Content Go Viral? pp. 18-23: Berger Jonah and Katherine Milkman
Demystifying Disruption: On the Hazard of Being Replaced by New Technology pp. 24-30: Sood Ashish and Tellis Gerard J.
Line Extension Asymmetry: Higher Quality Line Extensions Help, Lower Quality Extensions Do Only a Little Harm pp. 31-37: Heath Timothy B., DelVecchio Devon and McCarthy Michael S.
Gut Liking for the Ordinary: How Product Design Features Help Predict Car Sales pp. 38-43: Landwehr Jan R., Labroo Aparna A., Ellison Patricia C. and Herrmann Andreas
Motivating Salespeople to Sell New Products: What Makes Them Try Harder to Spur on Sales? pp. 44-48: Editors Mir

Editorial pp. 4-5: Diller Hermann
When Is Enough Enough? Balancing on the Fine Line in Multichannel Marketing Communications pp. 8-15: Godfrey Andrea, Seiders Kathleen and Voss Glenn B.
To Close or not to Close? Assessing the Impact of Outlet Closures on Retail Chains pp. 16-23: Haans Hans and Gijsbrechts Els
I Will … Sooner or Later. Predicting Whether and When Consumers Intend to Adopt New Technologies pp. 24-28: Koert van Ittersum and Feinberg Fred M.
Off-The-Shelf or Tailored to Your Needs: Is Customization Always Superior? pp. 29-31: Bharadwaj Neeraj, Walker Naylor Rebecca and Hofstede Frenkel Ter
Sibling Rivalry: Estimating Cannibalization Rates for Innovations pp. 32-41: J. van Heerde Harald, Srinivasan Shuba and Dekimpe Marnik G.
Jetstar Airways: How Modeling Guided the Brand Migration Strategy of a Low-Cost Carrier pp. 42-51: Roberts John, Peter Danaher, Roberts Ken and Simpson Alan
Creating Crystal Experiences MIR talks to Alexander Linder, Director Corporate Consumer and Market Insights (CCMI), Daniel Swarovski Corporation AG pp. 52-57: Kittinger-Rosanelli Christine

Editorial pp. 4-5: Diller Hermann
To Zap or Not to Zap: How to Insert the Brand in TV Commercials to Minimize Avoidance pp. 14-23: Teixeira Thales, Wedel Michel and Pieters Rik
A Closer Look at Emotional Intelligence in Marketing Exchange pp. 24-31: Kidwell Blair, Hardesty David M., Murtha Brian R. and Sheng Shibin
Seeding a Message to Harvest Reach. Predicting and Optimizing the Spread of Electronic Word-of-Mouth pp. 32-41: Ralf van der Lans, Gerrit van Bruggen, Eliashberg Jehoshua and Wierenga Berend
Measuring Consumers’ Willingness to Pay. Which Method Fits Best? pp. 42-49: Klaus Miller, Hofstetter Reto, Krohmer Harley and Zhang Z. John
Dynamically Allocating the Marketing Budget. How to Leverage Profits across Markets, Products and Marketing Activities pp. 50-59: Fischer Marc, Sönke Albers, Wagner Nils and Frie Monika
MIR talks to Jeffrey S. Cooper, Director of Consumer Insights CPW-Cereal Partners Worldwide pp. 60-65: Jolibert Alain