NIM Marketing Intelligence Review

2009 - 2024

Current editor(s): Christine Kittinger-Rosanelli

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Volume 4, issue 2, 2012

Editorial pp. 4-5

Diller Hermann

When Is Enough Enough? Balancing on the Fine Line in Multichannel Marketing Communications pp. 8-15

Godfrey Andrea, Seiders Kathleen and Voss Glenn B.

To Close or not to Close? Assessing the Impact of Outlet Closures on Retail Chains pp. 16-23

Haans Hans and Gijsbrechts Els

I Will … Sooner or Later. Predicting Whether and When Consumers Intend to Adopt New Technologies pp. 24-28

Koert van Ittersum and Feinberg Fred M.

Off-The-Shelf or Tailored to Your Needs: Is Customization Always Superior? pp. 29-31

Bharadwaj Neeraj, Walker Naylor Rebecca and Hofstede Frenkel Ter

Sibling Rivalry: Estimating Cannibalization Rates for Innovations pp. 32-41

J. van Heerde Harald, Srinivasan Shuba and Dekimpe Marnik G.

Jetstar Airways: How Modeling Guided the Brand Migration Strategy of a Low-Cost Carrier pp. 42-51

Roberts John, Peter Danaher, Roberts Ken and Simpson Alan

Creating Crystal Experiences MIR talks to Alexander Linder, Director Corporate Consumer and Market Insights (CCMI), Daniel Swarovski Corporation AG pp. 52-57

Kittinger-Rosanelli Christine

Volume 4, issue 1, 2012

Editorial pp. 4-5

Diller Hermann

To Zap or Not to Zap: How to Insert the Brand in TV Commercials to Minimize Avoidance pp. 14-23

Teixeira Thales, Wedel Michel and Pieters Rik

A Closer Look at Emotional Intelligence in Marketing Exchange pp. 24-31

Kidwell Blair, Hardesty David M., Murtha Brian R. and Sheng Shibin

Seeding a Message to Harvest Reach. Predicting and Optimizing the Spread of Electronic Word-of-Mouth pp. 32-41

Ralf van der Lans, Gerrit van Bruggen, Eliashberg Jehoshua and Wierenga Berend

Measuring Consumers’ Willingness to Pay. Which Method Fits Best? pp. 42-49

Klaus Miller, Hofstetter Reto, Krohmer Harley and Zhang Z. John

Dynamically Allocating the Marketing Budget. How to Leverage Profits across Markets, Products and Marketing Activities pp. 50-59

Fischer Marc, Sönke Albers, Wagner Nils and Frie Monika

MIR talks to Jeffrey S. Cooper, Director of Consumer Insights CPW-Cereal Partners Worldwide pp. 60-65

Jolibert Alain

Volume 3, issue 2, 2011

Editorial pp. 4-5

Diller Hermann

The “Risky” Side of Brand Equity: How Brands Reduce Capital Costs pp. 8-15

Rego Lopo, Billett Matthew T. and Morgan Neil A.

Preference Markets in New Product Development pp. 16-25

Dahan Ely, Soukhoroukova Arina and Martin Spann

Reducing Assortments without Losing Business: Key Lessons for Retailers and Manufacturers pp. 26-33

Sloot Laurens and Verhoef Peter

Turning Employees Into Brand Champions: LEADERSHIP STYLE MAKES A DIFFERENCE pp. 34-43

Morhart Felicitas M., Herzog Walter and Tomczak Torsten

SHOULD TOP MANAGEMENT GET INVOLVED IN MARKET INFORMATION COLLECTION EFFORTS? pp. 44-49

Harmancioglu Nukhet, Grinstein Amir and Goldman Arieh

Different Channel – Different Price? INVESTIGATING THE PRACTICE OF MULTI-CHANNEL PRICE DIFFERENTIATION pp. 50-53

Eckert Christine

MIR TALKS TO HUBERTINE UNDERBERG-RUDER, PRESIDENT OF THE BOARD OF DIRECTORS, UNDERBERG AG pp. 54-60

Diller Hermann

Volume 3, issue 1, 2011

Editorial pp. 4-5

Diller H.

When More is Less and Less is More: The Psychology of Managing Product Assortments pp. 8-15

Chernev Alexander

How Social Network and Opinion Leaders Affect the Adoption of New Products pp. 16-25

Iyengar Raghuram, Christophe Van den Bulte, Eichert John and West Bruce

When Your Best Customers Become Your Worst Enemies: Does Time Really Heal all Wounds? pp. 26-35

Grégoire Yany, Tripp Thomas M. and Legoux Renaud

Preference Measurement with Conjoint Analysis. Overview of State-of-the-Art Approaches and Recent Developments pp. 36-47

Eggers Felix and Sattler Henrik

Common “Wisdom” Put to the Test: Bad News Can be Good News … Sometimes pp. 48-53

Berger Jonah, Sorensen Alan T. and Rasmussen Scott J.

Common “Wisdom” Put to the Test: Sex in advertising … only on Mars and not on Venus? pp. 54-57

Dahl Darren W., Vohs Kathleen D. and Sengupta Jaideep

MIR talks to Stan Sthanunathan, Vice President of Marketing Strategy and Insights, Coca-Cola Company pp. 58-64

Gupta Sunil

Volume 2, issue 2, 2010

Editorial pp. 4-5

Hermann Diller

Does Quality Win? Competing Against an Entrenched Market-Leader in High-Tech Markets pp. 8-15

Tellis Gerard J., Yin Eden and Niraj Rakesh

“Call. Mail. Shoot. Listen. Play” But What Functionalities Add Real Value in Convergent Products? pp. 16-25

Gill Tripat

Customization: A Goldmine or a Wasteland? pp. 26-33

Franke Nikolaus, Keinz Peter and Steger Christoph J.

Left Behind Expectations - How to Prevent CRM Implementations from Failing pp. 34-41

Becker Jan U., Greve Goetz and Sönke Albers

Proving Marketing Success Pays Off! Marketing Performance Measurement and its Effects on Marketing’s Stature and Firm Success pp. 42-49

O’Sullivan Don and Abela Andrew V.

Trying Harder and Doing Worse: How Grocery Shoppers Track in-Store Spending pp. 50-51

Koert van Ittersum, Pennings Joost M.e and Wansink Brian

MIR talks to Vinita Bali, Managing Director and CEO of Britannia Industries pp. 52-60

Reddy Srinivas K.

Volume 2, issue 1, 2010

Editorial pp. 4-5

Diller H.

Doing Well While Doing Good. Linking A Social Cause To Product Promotions: Why It Works And How To Make It More Effective pp. 8-15

Henderson Ty and Arora Neeraj

All Customers are Equal, but Some are More Equal Should Firms Prioritize their Customers ? pp. 16-25

Homburg Christian, Totzek Dirk and Droll Mathias

Do you Want to Be my “friend”? MONETARY VALUE OF WORD-OF-MOUTH MARKETING IN ONLINE COMMUNITIES pp. 26-33

Trusov Michael, Bucklin Randolph E. and Pauwels Koen

Getting Marketing back into the boardroom: The influence of the marketing department in companies today pp. 34-41

Verhoef Peter C. and Leeflang Peter S.H.

My customers are better than yours! On Reporting Customer Equity pp. 42-53

Wiesel Thorsten, Bernd Skiera and Villanueva Julián

MIR talks to Pieter Nota, Beiersdorf AG pp. 54-54

Diller Hermann

Volume 1, issue 2, 2009

Editorial pp. 4-5

Diller Hermann

Does Customer Satisfaction lead to an increased firm value? pp. 8-15

Lerzan Aksoy, Cooil Bruce, Groening Christopher, Keiningham Timothy L. and Yalcin Atakan

Preparing for the Adoption of the New Arrival pp. 16-23

Castaño Raquel, Sujan Mita, Kacker Manish and Sujan Harish

When 2 + 2 Is Not the Same as 1 + 3: Understanding Customer Reactions to Partitioned Prices pp. 24-31

Hamilton Rebecca W. and Srivastava Joydeep

Implementing profitability through a customer lifetime value management framework pp. 32-43

Kumar V., Venkatesan R. and Rajan B.

Response Styles and how to Correct them pp. 44-53

Bert Weijters, Maggie Geuens and Schillewaert Niels

MIR talks to Professor Dr. Klaus Wübbenhorst, CEO, GfK SE pp. 54-60

Diller Hermann

Volume 1, issue 1, 2009

Editorial pp. 5-5

Diller H.

Creating Shopping Momentum pp. 8-15

Dhar Ravi, Huber Joel and Khan Uzma

Managing your Customer’s Tariff Choice: What to do when your Customers Pay too Much pp. 16-23

Lambrecht Anja and Bernd Skiera

How Companies Can Measure the Success of their Relationship Marketing Investments pp. 24-35

Palmatier Robert W., Gopalakrishna Srinath and Houston Mark

How Data Envelopment Analysis Reveals Brand Advertising Efficiency pp. 36-45

Büschken Joachim

Dynamic Pricing Support Systems for DIY Retailers – a Case Study from Austria pp. 46-53

Natter Martin, Reutterer Thomas and Mild Andreas

Mir Talks to Professor Hermann Simon pp. 54-60

Diller Hermann