NIM Marketing Intelligence Review

2009 - 2025

Current editor(s): Christine Kittinger-Rosanelli

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Volume 1, issue 2, 2009

Editorial pp. 4-5

Diller Hermann

Does Customer Satisfaction lead to an increased firm value? pp. 8-15

Lerzan Aksoy, Cooil Bruce, Groening Christopher, Keiningham Timothy L. and Yalcin Atakan

Preparing for the Adoption of the New Arrival pp. 16-23

Castaño Raquel, Sujan Mita, Kacker Manish and Sujan Harish

When 2 + 2 Is Not the Same as 1 + 3: Understanding Customer Reactions to Partitioned Prices pp. 24-31

Hamilton Rebecca W. and Srivastava Joydeep

Implementing profitability through a customer lifetime value management framework pp. 32-43

Kumar V., Venkatesan R. and Rajan B.

Response Styles and how to Correct them pp. 44-53

Bert Weijters, Maggie Geuens and Schillewaert Niels

MIR talks to Professor Dr. Klaus Wübbenhorst, CEO, GfK SE pp. 54-60

Diller Hermann

Volume 1, issue 1, 2009

Editorial pp. 5-5

Diller H.

Creating Shopping Momentum pp. 8-15

Dhar Ravi, Huber Joel and Khan Uzma

Managing your Customer’s Tariff Choice: What to do when your Customers Pay too Much pp. 16-23

Lambrecht Anja and Bernd Skiera

How Companies Can Measure the Success of their Relationship Marketing Investments pp. 24-35

Palmatier Robert W., Gopalakrishna Srinath and Houston Mark

How Data Envelopment Analysis Reveals Brand Advertising Efficiency pp. 36-45

Büschken Joachim

Dynamic Pricing Support Systems for DIY Retailers – a Case Study from Austria pp. 46-53

Natter Martin, Reutterer Thomas and Mild Andreas

Mir Talks to Professor Hermann Simon pp. 54-60

Diller Hermann