NIM Marketing Intelligence Review

2009 - 2024

Current editor(s): Christine Kittinger-Rosanelli

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Editorial: Consumers and the Internet of Things pp. 3-3: Hoffman Donna L. and Novak Thomas P.
The Path of Emergent Experience in the Consumer IoT: From Early Adoption to Radical Changes in Consumers’ Lives pp. 10-17: Hoffman Donna L. and Novak Thomas P.
Amazing Machines and the Quest for Meaning in Consumption pp. 18-23: Puntoni Stefano
IoT Stories: The Good, the Bad and the Freaky pp. 24-28: Giesler Markus and Fischer Eileen
Internet of Things: How to Avoid Short-Term Errors and Ensure Lasting Adoption pp. 30-35: Downes Larry
The Complex Network of Things: When Technology is Making the Deal pp. 36-41: Rand William
Internet of Things – Will Humans be Replaced or Augmented? pp. 42-47: Pavlou Paul A.
Connecting Everything With Everything: The Sky is the Limit. Interview with Linden Tibbets, Co-founder and CEO of the services platform IFTTT, San Francisco, CA, USA pp. 48-53: Hoffman Donna, Novak Tom and Tibbets Linden
Connecting the World and Reinventing Customer Centricity pp. 54-59: Aunkofer Rudolf

Editorial: Brand Risk pp. 3-3: Fournier Susan and Srinivasan Shuba
Branding and the Risk Management Imperative pp. 10-17: Fournier Susan and Srinivasan Shuba
How Truthiness, Fake News and Post-Fact Endanger Brands and What to Do About It pp. 18-23: Berthon Pierre, Treen Emily and Pitt Leyland
When Brand Familiarity Breeds Risk: The Curse of Negative Knowledge pp. 24-28: Walker Chip
Managing the Human in Human Brands pp. 30-33: Fournier Susan and Eckhardt Giana
Don’t Get Eaten! Understanding and Handling Cannibalization Risk pp. 34-39: Mason Charlotte and Jayaram Kaushik
How Consumers’ Styles of Thinking Can Control Brand Dilution pp. 40-45: Monga Alokparna Basu and Hsu Liwu
Marketing Spending and Brand Performance Volatility pp. 46-51: Fischer Marc, Shin Hyun and Hanssens Dominique M.
The Frontlines of Brand Risk: GfK MIR Interview with Patrick Marrinan, Managing Principal of Marketing Scenario Analytica, New York City, USA pp. 52-57: Fournier Susan and Srinivasan Shuba
At-Risk Brand Relationships and Threats to the Bottom Line pp. 58-63: Hupp Oliver, Robbins David and Fournier Susan

Editorial: Connected Consumer pp. 3-3: Stephen Andrew T.
Here Comes the Hyper-Connected Augmented Consumer pp. 10-17: Stephen Andrew T.
The Medium Shapes the Message: The Surprising Negative Spin of Close Friends’ Word-of-Mouth pp. 18-23: Dubois David
Product Seeding: Word-of-Mouth Effects For and Beyond the Focal Product pp. 24-29: Bart Yakov
Social TV: How Social Media Activity Interacts With TV Advertising pp. 30-35: Fossen Beth L. and Schweidel David A.
Increasing the Effectiveness of Mobile Advertising by Using Contextual Information pp. 36-41: Andrews Michelle
Seeding on Moving Ground: How Understanding Network Instability Can Improve Message Dissemination pp. 42-47: Muchnik Lev and Goldenberg Jacob
Recreating Intimacy With Connected Consumers pp. 48-53: Stephen Andrew and Ahmad Yasmeen
Brand Communication in a Digitalized World pp. 54-58: Kecskes Robert

Editorial pp. 3-3: Reddy Srinivas and Werner Reinartz
Digital Transformation and Value Creation: Sea Change Ahead pp. 10-17: Reddy Srinivas K. and Werner Reinartz
Business Model Innovation: How to Create Value in a Digital World pp. 18-23: Zott Christoph and Amit Raphael
Platform Business: From Resources to Relationships pp. 24-29: Marshall Van Alstyne and Parker Geoffrey
Are You Too Successful to Digitalize? How to Fight Innovation Blindness pp. 30-35: Neus Andreas, Buder Fabian and Galdino Fernando
Crowdfunding: Financing Ventures in the Digital Era pp. 36-41: Reddy Srinivas K. and Tan Yee Heng
From Point of Sale to Point of Need: How Digital Technology Is Transforming Retailing pp. 42-47: Werner Reinartz and Imschloß Monika
Smart Cities, Livable Cities pp. 48-52: Menon Anil
Effective Display Advertising: Improving Engagement with Suitable Creative Formats pp. 53-56: Bruce Norris I.

Editorial pp. 3-3: Bernd Skiera
Data, Data and Even More Data: Harvesting Insights From the Data Jungle pp. 10-17: Bernd Skiera
Marketing and Data Science: Together the Future is Ours pp. 18-23: Pradeep Chintagunta, Hanssens Dominique M. and Hauser John R.
On Storks and Babies: Correlation, Causality and Field Experiments pp. 24-29: Lambrecht Anja and Catherine Tucker
Tell Me Where You Are and I’ll Tell You What You Want: Using Location Data to Improve Marketing Decisions pp. 30-37: Martin Spann, Molitor Dominik and Daurer Stephan
Using Big Data for Online Advertising Without Wastage: Wishful Dream, Nightmare or Reality? pp. 38-43: Grether Mark
The Art of Creating Attractive Consumer Experiences at the Right Time: Skills Marketers Will Need to Survive and Thrive pp. 44-49: Lemon Katherine N.
Data Analysis Trumps Specialist Advice: How Direct Banks Function pp. 50-55: Bernd Skiera
Big Data in Market Research: Why More Data Does Not Automatically Mean Better Information pp. 56-63: Bosch Volker

Editorial: Responsible Marketing pp. 3-3: Bhattacharya Cb
Responsible Marketing: Doing Well by Doing Good pp. 8-17: Bhattacharya Cb
Challenging Competition with CSR: Going Beyond the Marketing Mix to Make a Difference pp. 18-23: Du Shuili and Sen Sankar
CSR and the Frontline Context: How Social Programs Improve Customer Service pp. 24-29: Korschun Daniel, Bhattacharya Cb and Swain Scott D.
From Corporate Philanthropy to Creating Shared Value: Big Pharma’s New Business Models in Developing Markets pp. 30-35: Smith N. Craig
Branding Raw Material to Improve Human Rights: Intel’s Ban on Conflict Minerals pp. 36-41: Osburg Thomas
Communicating Eco-Friendly Benefits: Why Accidental Improvements May Be Better Received by Consumers pp. 42-45: Newman George E., Dhar Ravi and Gorlin Margarita
Ethical Textile Consumption: Only a Question of Selflessness? pp. 52-58: Frank Ronald, Unfried Matthias, Schreder Regina and Dieckmann Anja