NIM Marketing Intelligence Review

2009 - 2026

Current editor(s): Christine Kittinger-Rosanelli

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Editorial pp. 3-3: Eckhardt Giana M.
Playing the Trust Game Successfully in the Reputation Economy pp. 10-17: Eckhardt Giana M.
Reaching for the Stars: The Role and Value of Digital Reputation pp. 18-21: Gandini Alessandro
Navigating by the Stars: Current Challenges for Ensuring Trust in the Sharing Economy pp. 22-27: Möhlmann Mareike and Teubner Timm
Detecting and Mitigating Discrimination in Online Platforms: Lessons from Airbnb, Uber, and Others pp. 28-33: Luca Michael and Svirsky Dan
Tit for Tat? The Difficulty of Designing Two-Sided Reputation Systems pp. 34-39: Holtz David and Fradkin Andrey
Tales from the Land of Consumer Reviews: Taking a Closer Look at Lurkers and Writers pp. 41-45: Mafael Alexander and Gottschalk Sabrina
It’s the Story, Stupid: The Consumer Reviews Most Likely to Influence Purchasing Decisions pp. 46-51: Tom van Laer
Thrilled or Upset: What Drives People to Share and Review Product Experiences? pp. 56-61: Dieckmann Anja and Unfried Matthias

Editorial pp. 3-3: Matzler Kurt
Crowd Innovation: The Philosopher’s Stone, a Silver Bullet, or Pandora’s Box? pp. 10-17: Matzler Kurt
How to Manage Crowdsourcing Platforms Effectively pp. 18-23: Blohm Ivo, Zogaj Shkodran, Bretschneider Ulrich and Leimeister Jan Marco
Strategies for Leveraging Crowds pp. 25-29: Dahlander Linus and Piezunka Henning
How to Prevent Crowdsourcing Disasters and Leverage Positive Side Effects of Open Innovation pp. 30-35: Füller Johann, Hutter Katja and Kröger Niclas
Open Strategy: The Inclusion of Crowds in Making Strategies pp. 36-41: Stadler Christian, Hautz Julia and Friedrich von den Eichen Stephan
Motivating Crowds to Do Good: How to Build Crowdsourcing Platforms for Social Innovation pp. 42-47: Kohler Thomas and Chesbrough Henry
Crowdsourcing at NASA: About the Work Behind Having Others Do the Work: Interview with Ryon Stewart, Challenge Coordinator at NASA’s Center of Excellence for Collaborative Innovation (CoECI) explains how NASA benefits from crowd projects pp. 48-54: Stewart Ryon
Case Study “Crowdsourcing@Rivella”: In Search of New Flavors pp. 56-59: Brauen Silvan

Editorial pp. 3-3: Hildebrand Christian
The Machine Age of Marketing: How Artificial Intelligence Changes the Way People Think, Act, and Decide pp. 10-17: Hildebrand Christian
Using Consumers’ Digital Footprints for More Persuasive Mass Communication pp. 18-23: Matz Sandra and Kosinski Michal
Let the Machine Decide: When Consumers Trust or Distrust Algorithms pp. 24-29: Castelo Noah, Bos Maarten W. and Lehmann Donald
When Humanizing Customer Service Chatbots Might Backfire pp. 30-35: Hadi Rhonda
AI-Driven Sales Automation: Using Chatbots to Boost Sales pp. 36-41: Hildebrand Christian and Bergner Anouk
The Thorny Challenge of Making Moral Machines: Ethical Dilemmas with Self-Driving Cars pp. 42-47: Awad Edmond, Jean-François Bonnefon, Shariff Azim and Rahwan Iyad
Understanding Consumer Preferences from Social Media Data pp. 48-53: Taylor Bradley

Reinventing the Retailer: Retaining Relevance and Customer Access pp. 10-17: Werner Reinartz
Digitalized Interactive Platforms: Turning Goods and Services into Retail Co-Creation Experiences pp. 18-23: Ramaswamy Venkat and Ozcan Kerimcan
Keeping Loyalty Programs Fit for the Digital Age pp. 24-29: Dorotic Matilda
The Perils of Retail Price Differentiation: Why Nobody Wins When Customers Lose pp. 30-35: Werner Reinartz and Wiegand Nico
Big Data and Analytics in Retailing pp. 36-40: Shankar Venky
E-Commerce in a Physical Store: Which Retailing Technologies Add Real Value? pp. 42-47: Linzbach Peter, Inman J. Jeffrey and Nikolova Hristina
Technologies Turning Future Brick-and-Mortar Stores into Data-Rich Environments pp. 48-53: Buder Fabian, Dieckmann Anja, Dietrich Holger and Wieting Julia

Editorial: Consumers and the Internet of Things pp. 3-3: Hoffman Donna L. and Novak Thomas P.
The Path of Emergent Experience in the Consumer IoT: From Early Adoption to Radical Changes in Consumers’ Lives pp. 10-17: Hoffman Donna L. and Novak Thomas P.
Amazing Machines and the Quest for Meaning in Consumption pp. 18-23: Puntoni Stefano
IoT Stories: The Good, the Bad and the Freaky pp. 24-28: Giesler Markus and Fischer Eileen
Internet of Things: How to Avoid Short-Term Errors and Ensure Lasting Adoption pp. 30-35: Downes Larry
The Complex Network of Things: When Technology is Making the Deal pp. 36-41: Rand William
Internet of Things – Will Humans be Replaced or Augmented? pp. 42-47: Pavlou Paul A.
Connecting Everything With Everything: The Sky is the Limit. Interview with Linden Tibbets, Co-founder and CEO of the services platform IFTTT, San Francisco, CA, USA pp. 48-53: Hoffman Donna, Novak Tom and Tibbets Linden
Connecting the World and Reinventing Customer Centricity pp. 54-59: Aunkofer Rudolf

Editorial: Brand Risk pp. 3-3: Fournier Susan and Srinivasan Shuba
Branding and the Risk Management Imperative pp. 10-17: Fournier Susan and Srinivasan Shuba
How Truthiness, Fake News and Post-Fact Endanger Brands and What to Do About It pp. 18-23: Berthon Pierre, Treen Emily and Pitt Leyland
When Brand Familiarity Breeds Risk: The Curse of Negative Knowledge pp. 24-28: Walker Chip
Managing the Human in Human Brands pp. 30-33: Fournier Susan and Eckhardt Giana
Don’t Get Eaten! Understanding and Handling Cannibalization Risk pp. 34-39: Mason Charlotte and Jayaram Kaushik
How Consumers’ Styles of Thinking Can Control Brand Dilution pp. 40-45: Monga Alokparna Basu and Hsu Liwu
Marketing Spending and Brand Performance Volatility pp. 46-51: Fischer Marc, Shin Hyun and Hanssens Dominique M.
The Frontlines of Brand Risk: GfK MIR Interview with Patrick Marrinan, Managing Principal of Marketing Scenario Analytica, New York City, USA pp. 52-57: Fournier Susan and Srinivasan Shuba
At-Risk Brand Relationships and Threats to the Bottom Line pp. 58-63: Hupp Oliver, Robbins David and Fournier Susan