Management for Professionals

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Information Productivity: An Introduction to Enterprise Information Management: Paul Baan and Robbert Homburg
Fundamentals of Intellectual Property Rights: Oliver Gassmann, Martin A. Bader and Mark James Thompson
Introduction to Business Excellence: Flevy Lasrado
Foundations of Systematic Innovation: Rupert A. Brandmeier and Florian Rupp
How to Increase the Success of Innovative Start-Ups with Intellectual Property: An Introductory Overview: Sevim Süzeroğlu-Melchiors and Martin A. Bader
Technology: Peter Curwen and Jason Whalley
Basics of Price Management: Frank Frohmann
Understanding Developmentally Sourced Diversity as a Key to High-Quality Dialogue and Collaborative Intelligence: Jan De Visch and Otto Laske
Project, Project Management, and PM Process: Philip Bauer
Social CRM: Evolution and Building Blocks: Rainer Alt and Olaf Reinhold
Marketing: A Global Discipline: Bodo B. Schlegelmilch
Introduction: The Secret: Brian Dive
What Is Artificial Intelligence and How to Exploit It?: Ralf T. Kreutzer and Marie Sirrenberg
Drivers and Trends: Stefan Heissner
Risk Measures in Asset Management: Marcus Schulmerich, Yves-Michel Leporcher and Ching-Hwa Eu
Erratum to: Real Estate Transactions: Tobias Just and Hermann Stapenhorst
Erratum to: Intellectual Capital: The World’s Fastest Growing Asset Class: Clifford M. Gross
Introduction: Hui Liu, Nikolaos Nikitas, Yanfei Li and Rui Yang
Background and the Necessity to Build a Digital Business Leadership: Ralf T. Kreutzer, Tim Neugebauer and Annette Pattloch
Introduction: Lutz Rosenstiel, Monika Wastian, Isabell Braumandl and Michael A. West
Rooted in Medical Skills, Came Out of Benevolent Hearts: The User Growth Strategy of DingXiang Doctor Platform: Ziyi Zhao, Zhijing Niu and Yulu Yan
Preface: Global Perspectives and Disciplinary Angles in Understanding the Automotive Aftermarket: Maria Elo and Fotios Katsardis
Introduction to Digitalization Cases Vol. 2: Mastering Digital Transformation for Global Business: Nils Urbach, Maximilian Röglinger, Rose Alinda Alias, Karlheinz Kautz, Carol Saunders and Martin Wiener
Mergers and Acquisitions: B. Rajesh Kumar
How Creativity Projects Can Lead to a Social Enterprise, Enabling Cross-Generation and Cross-Milieu Communication: The Way to “ootiboo”, a Case Study: Kathleen Schröter and Angus Cameron
Neuroleadership: The Backdrop: Argang Ghadiri, Andreas Habermacher and Theo Peters
Case: The Renewed Case Seminar: Andreas Biagosch
Introduction: Georg Michalik
Introduction: Jürg Kuster, Christian Bachmann, Mike Hubmann, Robert Lippmann and Patrick Schneider
Securing Planetary Health and Sustainable Food Systems with Global Organic Agriculture: Best Practice from Austria: Ursula A. Vavrik
Introduction: Ganesh Sankaran, Federico Sasso, Robert Kepczynski and Alessandro Chiaraviglio
Introduction: Frederik Ahlemann, Eric Stettiner, Marcus Messerschmidt, Christine Legner and Danial Schäfczuk
Supply Management in China: Marc Helmold and Brian Terry
Trends in Infrastructure Industry: B Rajesh Kumar
Introduction: Sascha Stürze, Markus Hoyer, Claudio Righetti and Matthias Rasztar
Introduction: Armin Trost
Introduction: Gunther Friedl and Horst J. Kayser
Is There Any Use in Changing?: Theo Janssen
Introduction to an Insider’s Guide to Place Branding: Florian Kaefer
Strategic Sourcing: Introduction: Sathit Parniangtong
Introduction: Thomas Frisendal
Introduction: Hubert Rampersad and Saleh Hussain
Introduction – Zero Outage as a Guiding Principle for IT: Stephan Kasulke and Jasmin Bensch
Introduction: Manuel C. Solbach
The Rise of a New Business Function: Customer Success (Management): Michael Kleinaltenkamp, Katharina Prohl-Schwenke and Laura Elgeti
Understanding China’s Real Estate Markets: A Brief Introduction: Bing Wang and Tobias Just
Introduction: Karin Thier
Introduction: What This Book Is About and Why We Wrote It: C.-Andreas Dalluege and John Stephen Gary Wells
Introduction: Armin Trost
Why Another Intercultural Manual?: Peter M. Haller, Ulrich Naegele and Susan Berger