Technischer Vertrieb

Michael Kleinaltenkamp () and Samy Saab ()
Additional contact information
Michael Kleinaltenkamp: Freie Universität Berlin
Samy Saab: BRUGG Rohrsysteme GmbH

in Springer Books from Springer

Date: 2021
Edition: 2. Aufl. 2021
ISBN: 978-3-658-32512-1
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Chapters in this book:

Ch Kapitel 1 Einführung in das Business-to-Business-Marketing

Michael Kleinaltenkamp and Samy Saab

Ch Kapitel 2 Grundlagen des Business-to-Business-Marketings

Michael Kleinaltenkamp and Samy Saab

Ch Kapitel 3 Strategisches Business-to-Business-Marketing

Michael Kleinaltenkamp and Samy Saab

Ch Kapitel 4 Instrumente des Business-to-Business-Marketings

Michael Kleinaltenkamp and Samy Saab

Ch Kapitel 5 Marketing-Organisation und -Implementierung

Michael Kleinaltenkamp and Samy Saab

Ch Kapitel 6 Marketing-Controlling

Michael Kleinaltenkamp and Samy Saab

Ch Kapitel 7 Ausgewählte Spezialgebiete des Business-to-Business-Marketings

Michael Kleinaltenkamp and Samy Saab

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Persistent link: https://EconPapers.repec.org/RePEc:spr:sprbok:978-3-658-32512-1

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DOI: 10.1007/978-3-658-32512-1

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