Modernes Hospitality Marketing

Oliver Errichiello () and Sandra Bayer ()
Additional contact information
Sandra Bayer: Anker & Alpen Consulting GmbH

in Springer Books from Springer

Date: 2023
ISBN: 978-3-658-40933-3
References: Add references at CitEc
Citations: View citations in EconPapers (1)

There are no downloads for this item, see the EconPapers FAQ for hints about obtaining it.

Chapters in this book:

Ch 1 Die sozioökonomische Entwicklung des Tourismus

Oliver Errichiello and Sandra Bayer

Ch 2 Der Hospitality-Markt als ökonomische Größe

Oliver Errichiello and Sandra Bayer

Ch 3 Theoretische Grundlagen des touristischen Marketings

Oliver Errichiello and Sandra Bayer

Ch 4 Entwicklungen und Trends im Bereich Tourismus und Hospitality

Oliver Errichiello and Sandra Bayer

Ch 5 Die Marke im Tourismus

Oliver Errichiello and Sandra Bayer

Ch 6 Markenoperationalisierung in der Hospitality

Oliver Errichiello and Sandra Bayer

Ch 7 Hotel-Distribution

Oliver Errichiello and Sandra Bayer

Ch 8 Marketing Controlling

Oliver Errichiello and Sandra Bayer

Ch 9 Fazit: Aktuelle strategisch-operative Herausforderungen für die Hotellerie

Oliver Errichiello and Sandra Bayer

Related works:
This item may be available elsewhere in EconPapers: Search for items with the same title.

Export reference: BibTeX RIS (EndNote, ProCite, RefMan) HTML/Text

Persistent link: https://EconPapers.repec.org/RePEc:spr:sprbok:978-3-658-40933-3

Ordering information: This item can be ordered from
http://www.springer.com/9783658409333

DOI: 10.1007/978-3-658-40933-3

Access Statistics for this book

More books in Springer Books from Springer
Bibliographic data for series maintained by Sonal Shukla () and Springer Nature Abstracting and Indexing ().