Social Customer Relationship Management

Rainer Alt () and Olaf Reinhold ()
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Rainer Alt: Universität Leipzig
Olaf Reinhold: Universität Leipzig

in Springer Books from Springer

Date: 2016
ISBN: 978-3-662-52790-0
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Chapters in this book:

Ch Kapitel 1 Einleitung

Rainer Alt and Olaf Reinhold

Ch Kapitel 2 Social CRM-Anwendungsbeispiele

Rainer Alt and Olaf Reinhold

Ch Kapitel 3 Social CRM-Anwendungssysteme

Rainer Alt and Olaf Reinhold

Ch Kapitel 4 Social CRM-Gestaltungsbereiche

Rainer Alt and Olaf Reinhold

Ch Kapitel 5 Zusammenfassung und Ausblick

Rainer Alt and Olaf Reinhold

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DOI: 10.1007/978-3-662-52790-0

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