Digitale Markenführung

Karsten Kilian (kilian@markenlexikon.com) and Ralf T. Kreutzer (kreutzer.r@t-online.de)
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Karsten Kilian: Hochschule Würzburg-Schweinfurt
Ralf T. Kreutzer: Hochschule für Wirtschaft und Recht

in Springer Books from Springer

Date: 2022
ISBN: 978-3-658-34351-4
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Chapters in this book:

Ch 1 Grundlagen digitaler Markenführung

Karsten Kilian and Ralf T. Kreutzer

Ch 2 Rahmenbedingungen der Markenführung

Karsten Kilian and Ralf T. Kreutzer

Ch 3 Integration der digitalen Markenführung in die klassische Markenführung

Karsten Kilian and Ralf T. Kreutzer

Ch 4 Customer-Experience-Management

Karsten Kilian and Ralf T. Kreutzer

Ch 5 Content-Marketing

Karsten Kilian and Ralf T. Kreutzer

Ch 6 Customer-Engagement-Management

Karsten Kilian and Ralf T. Kreutzer

Ch 7 Rating- und Review-Management

Karsten Kilian and Ralf T. Kreutzer

Ch 8 Influencer-Marketing

Karsten Kilian and Ralf T. Kreutzer

Ch 9 Voice-Marketing

Karsten Kilian and Ralf T. Kreutzer

Ch 10 Renaissance der physischen Markenführung

Karsten Kilian and Ralf T. Kreutzer

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DOI: 10.1007/978-3-658-34351-4

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