Sharing Behavior of Brand Crisis Information on Social Media

Changzheng Yang ()
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Changzheng Yang: Ocean University of China

in Springer Books from Springer

Date: 2022
ISBN: 978-981-16-6667-4
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Chapters in this book:

Ch Chapter 1 Introduction

Changzheng Yang

Ch Chapter 2 Literature Review and Theoretical Foundation

Changzheng Yang

Ch Chapter 3 Fluctuation Features of Brand Crisis Information Sharing by Weibo Users

Changzheng Yang

Ch Chapter 4 Contextual Factors Affecting Brand Crisis Information Sharing by Weibo Users

Changzheng Yang

Ch Chapter 5 Static Influencing Mechanism of Weibo Users’ Information Sharing of Brand Crisis Cases

Changzheng Yang

Ch Chapter 6 Dynamic Influencing Mechanism of Weibo Users’ Information Sharing of Brand Crisis Cases

Changzheng Yang

Ch Chapter 7 Strategies for Monitoring Brand Crisis Information Sharing by Weibo Users

Changzheng Yang

Ch Chapter 8 Conclusion and Suggestions

Changzheng Yang

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Persistent link: https://EconPapers.repec.org/RePEc:spr:sprbok:978-981-16-6667-4

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DOI: 10.1007/978-981-16-6667-4

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