Applied Marketing Analytics: The Peer-Reviewed Journal

2014 - 2025

From Henry Stewart Publications
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Volume 1, issue 4, 2015

Special issue on data visualisation pp. 292-295

Unknown

Visualisation: The last mile of analytics pp. 296-298

Seth Earley

Data storytelling: What it is and how it can be used to effectively communicate analysis results pp. 299-313

Brent Dykes

What can data journalists teach us about being more effective analysts? pp. 314-319

Loren Hadley

How to avoid the six most common analytics data visualisation mistakes pp. 320-330

Lea Pica

Creating high-impact visualisations pp. 331-341

Kerry E. Brackett and Sumit Pal

A review of frequently overlooked best practices for graphs pp. 342-349

Naomi B. Robbins and Joyce Robbins

Integrated competition and customer analysis: Managing market share efficiently pp. 350-362

Marco Vriens and Alessandro Martins Alves

Advanced next best offer marketing using predictive analytics pp. 363-376

Justin Croft

An overwhelming amount of data: Applying chaos theory to find patterns within big data pp. 377-387

Ted Gross

`Practical Text Analytics: Interpreting Text and Unstructured Data for Business Intelligence` by Steven Struhl pp. 388-390

Seth Earley

`Marketing Analytics: A Practical Guide to Real Marketing Science` by Mike Grigsby pp. 391-393

Seth Earley

Volume 1, issue 3, 2015

Editorial pp. 196-197

Unknown

Measuring the success of social marketing campaigns with web/digital analytics pp. 198-205

Vaibhav Gardé

Discovering discovery: Data discovery best practices pp. 206-213

Jim Sterne

New tools and techniques for understanding non-conscious consumer decisions pp. 214-220

Darren Bridger and Thom Noble

Using survival analytics to estimate lifetime value pp. 221-225

Mike Grigsby

The unified log: What it is and how it is changing marketing analytics pp. 226-236

Yali Sassoon

Mining the gold in customer data to uncover your competitive advantage pp. 237-242

Dr Amy Shi-Nash

Planning and implementing conversation-led marketing pp. 243-251

Hagen Wenzek and Paul Pangaro

Media usage patterns of social media users pp. 252-266

Vijay Viswanathan, Don E Schultz and Martin Block

Marketing return on investment: Seeking clarity for concept and measurement pp. 267-282

Paul W. Farris, Dominique M. Hanssens, James D. Lenskold and David J. Reibstein

`Humanizing Big Data: Marketing at the Meeting of Data, Social Science & Consumer Insight` by Colin Strong pp. 283-284

Christopher M. Johannessen

Volume 1, issue 2, 2015

Mobile analytics pp. 108-109

Unknown

Adapting to the elusive loyalty of the mobile audience pp. 110-116

Tamar Rimmon and Dan Stubbs

ESPN’s approach to a mobile analytics implementation pp. 117-121

Amber Zaharchuk and Chris Meares

Mobile analytics: Essential for business maturation in the digital marketing era pp. 122-128

Ray Pun

Orchestrating mobile analytics pp. 129-138

Christopher M. Johannessen

Where mobile fits in the marketing funnel sandwich pp. 139-145

Alon Even

How data and user behaviour analysis impacts sales — especially via mobile pp. 146-153

Enrico Pavan

Mastering the fundamentals of mobile analytics pp. 154-160

Loren Hadley

So you need a mobile analytics strategy? Six key areas to cover for new developers pp. 161-167

Andrew Pearlman

General papers - Marketing analytics How best-in-class marketers use alignment and accountability for value creation pp. 168-174

Laura Patterson

Big Data analytics for transaction banking: The differentiator pp. 175-185

Carlo R.W. De Meijer and Anupam Majumdar

`Modeling Techniques in Predictive Analytics with Python and R: A Guide to Data Science` by Thomas W Miller pp. 186-187

Christopher M. Johannessen

Volume 1, issue 1, 2014

Editorial - Generative AI and its impact on marketing analytics: A special issue pp. 4-5

Unknown

The challenge of digital marketing attribution across internet devices pp. 6-12

Christopher Hogan

Beyond sales and awareness: Using marketing analytics for improved health engagement and outcomes pp. 13-20

David Fogarty, Peter Harrison, Lin Jing and Sam Yip

Conceptual reasons beyond technology for the delayed progress and innovation in marketing science pp. 21-31

Rafael Alcaraz

Will personal data in the hands of individuals revolutionise analytics? pp. 32-41

Colin Strong

An analytical framework for social media customer service pp. 42-52

Ted Kwartler

A net present value model with application to target marketing pp. 53-57

Jingjing Qu and Yumin Chen

How mobile brands are applying a longitudinal customer view to understand and influence behaviours pp. 58-65

Lara Albert

A framework of purpose and consent for data security and consumer privacy pp. 66-74

Aurélie Pols and Oliver Schiffers

How Orbitz tackled the long tail problem in online marketing optimisation pp. 75-80

Wenqing Lu

Using big data file fusion to determine the effects of social media on retail brand preference pp. 81-102

Don E. Schultz and Martin P. Block