Cases on Corporate Entrepreneurship in North America

Edited by Marlene M. Reed-Hislop, Leslie E. Palich and Patricia M. Norman

in Books from Edward Elgar Publishing

Abstract: This timely book analyzes cases of organizations in North America that have been identified as having been innovative in their operational strategies. From the introduction of electric cars and the launch of rockets into space, to T.I.A.A.’s proposed opening of the customer list to for-profits for the first time in its history, this book presents a wide range of entrepreneurial strategies employed by corporations. The book highlights that, despite facing significant roadblocks, these corporations have been pioneering in changing the way consumers live.

Keywords: Innovation; Corporate Culture; Medical Technology; Rockets; Electric Cars; Mass Marketing; Corporate Entrepreneurship (search for similar items in EconPapers)
Date: 2025
ISBN: 9781803929224
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https://www.elgaronline.com/doi/10.4337/9781803929231 (application/pdf)
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Chapters in this book:

Ch 1 Nike: is the Swoosh losing its foothold?

Rochelle R. Brunson

Ch 2 Tesla's innovative autopilot and the NHTSA

Marlene M. Reed-Hislop

Ch 3 Cirque du Soleil: product innovation and financial contagion

Leslie E. Palich and Marlene M. Reed-Hislop

Ch 4 SpaceX: occupy Boca Chica then Mars?

Marlene M. Reed-Hislop

Ch 5 TIAA: breaking new ground

Eric Swan and Travis Hardwick

Ch 6 Peloton exercise bike: sliding off the road?

Marlene M. Reed-Hislop

Ch 7 Ralph Lauren: can a high-fashion brand succeed against intense competition?

Rochelle R. Brunson

Ch 8 Amazon's drive for competitive dominance puts Trader Joe's in the crosshairs

Leslie E. Palich and Marlene M. Reed-Hislop

Ch 9 Shopify: the anti-Amazon or Amazon partner?

Patricia M. Norman

Ch 10 Choosing to grow during an economic downturn: the story of TCC Multi-Family Interiors

Lee Grumbles and Travis Hardwick

Ch 11 A significant product development problem at Yahoo!

Leslie E. Palich

Ch 12 Magic Leap: envisioning the next generation

Marlene M. Reed-Hislop, Rochelle R. Brunson and Zhao Hui Li Sell

Ch 13 Southwest Airlines: innovating a commercial airline

Marlene M. Reed-Hislop

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Persistent link: https://EconPapers.repec.org/RePEc:elg:eebook:21853

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