Strategic Public Relations

Edited by Norman A. Hart

in Palgrave Macmillan Books from Palgrave Macmillan

Date: 1995
ISBN: 978-1-349-13481-6
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Chapters in this book:

Ch 1 Corporate Goals and Strategies

Kevin Traverse-Healy

Ch 2 Planning for Corporate Communications

Anthony Wreford

Ch 3 Marketing Communications

Norman A. Hart

Ch 4 Financial Public Relations

Peter S. Gummer

Ch 5 Internal Communication

Bill Quirke

Ch 6 Community Relations

Warren Newman

Ch 7 Parliamentary and European Union Relations

Douglas Smith

Ch 8 International Corporate Relations

Bill Byrnes

Ch 9 Corporate Advertising

Angus Maitland

Ch 10 Sponsorship

David Wragg

Ch 11 Media Relations

Roger Haywood

Ch 12 Communications Research

Christopher West

Ch 13 Corporate Social Responsibility: The Case for Active Stakeholder Relationship Management

Sarah Portway

Ch 14 The Practice of Corporate Identity

Nicholas Ind

Ch 15 Corporate Culture

Colin J. Coulson-Thomas

Ch 16 Strategic Crisis Management

Michael Bland

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DOI: 10.1007/978-1-349-13481-6

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