Strategic Innovative Marketing and Tourism

Kavoura, Androniki; Briciu, Victor-Alexandru; Briciu, Arabela

Strategic Innovative Marketing and Tourism

Edited by Androniki Kavoura (), Victor-Alexandru Briciu () and Arabela Briciu ()

in Springer Proceedings in Business and Economics from Springer

Date: 2025
ISBN: 978-3-031-81962-9
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Chapters in this book:

Progressive Web App of Generated and Geolocated Reviews for Tourism in Mexico City: Carlos Paredes Cid, Héctor Enrique Carrillo Estrada and Idalia Maldonado Castillo
Personality, Theory of Planned Behavior and Entrepreneurship Education Effectiveness: A Comparative Study: Panagiotis A. Tsaknis, Alexandros G. Sahinidis, Grigorios Gikas and Dimitrios Kallivokas
The Effect of E-Customer Experience on Corporate Loyalty: Soultana Stefanoglou, Evaggelos Saprikis and Ioannis Antoniadis
Business Digital Twin—A Crucial Tool for the Public Sector During Human-Made Disasters: Vasileios Yfantis, Androniki Kavoura and Klimis Ntalianis
Managing University Heritage: The Expansion of Athens University’s History Museum, Permanent Collection: Evangelos Papoulias and Theoklis Petros Zounis
Marketing Strategies for Woodcraft Businesses in Greece: Ioannis Papadopoulos and Aikaterini Liaskopoulou
Management of Ceramic Art Festivals: Promoting Cultural Activities at a Global Level: Margarita Kefalaki and Paraskevi Danelaki
The Role of Green Marketing on Consumers’ Behavior Toward the Environment: Eda Yaşa Özeltürkay, Murat Gülmez, Mustafa Öztürkel and Beste Demirci
The Assessment of Supply Chain Efficiency in the Horticultural Industry: Katarzyna Szwedziak, Androniki Kavoura, Adam Busławski, Marcin Pieczyński and Anna Orzeł
Six Innovative Proposals for an Agrotourism Establishment in the Island of Cyprus: Kika Ioannou Kazamia
Enhancing Innovative Sustainability and Social Economy on Aegina Island, Greece: Konstantina F. Chatzina and Nikolaos Ch. Marinos
Shortcomings of Sustainable Tourism: A Call for a Socio-Spatial Paradigm Shift: Eleonore Zippelius
Safeguarding the Ephemeral: Designing Active Participation in Cultural Events: Sofia Mytilinaiou
The Role of Packaging on Consumers’ Behavior in Greece: Ioannis Nanos, Nikolaos Papadopoulos, Maria Gratsia Oikonomou, Iordanis Kotzaivazoglou and Garyfallos Fragidis
The Evolving Role of Social Customer Relationship Management: Transforming Customer Engagement: Christos Papademetriou, Sofia Anastasiadou and Harry Sophocleous
Soft Skills in the Greek Public Sector. From Legal Neglectance to Administrative Omnipotence: Panagiotis Passas, Dimitrios Stranis and Sofia Ioannidou
Sculpture Conservation at the National Glyptotheque of Greece as a Promotional Tool for Audience Development: Maria Kliafa, Maria Petrou and Agni-Vasileia Terlixi
Analysis of Consumer Behavior Through Eye-Tracking Monitoring: Despoina Taskoudi, Evangelos Kehris, George Karavasilis and Vasiliki Vrana
Adopting Cloud Accounting: The Opinion of Greek Accountants: Sofia Asonitou, Georgios-Alexandros Roussis, Dimitra Kavalieraki-Foka, Chara Kottara and Fragkiskos Gonidakis
Harnessing Advanced Technologies: Benefits and Challenges in Hospitality Design, Both in Industry and Education: Anna Efstathiou, Maria Vergopoulou and Christina Vergopoulou
The Impact of Measures Related to the Sustainable Development of the Tourism Sector in Poland on Tourists’ Opinions: Ewa Chomać-Pierzecka and Anna Sobczak
The Role of Sustainable Tourism in Local Development: Anna Sobczak and Ewa Chomać-Pierzecka
Political Leaders’ Commercialization and Depoliticization: The Case of Greece: Harry Sophocleous, Sofia Anastasiadou, Androniki Kavoura, Andreas Masouras and Christos Papademetriou
Social Networks’ Influence on Voting Behavior and Involvement of Cypriot Voters: Harry Sophocleous, Sofia Anastasiadou, Androniki Kavoura, Victor-Alexandru Briciu, Andreas Masouras and Arabela Briciu
Travel Decision-Making and Digital Engagement: The Impact of Attitudes Toward European Destination Websites and Online Co-creation on User Intentions: Georgios A. Deirmentzoglou and Eirini Vlassi
News Paywalls: Greek Audiences’ Attitudes Toward Paying for Online Newspapers and Magazines: Aikaterini Stavrianea, Athanasios Papathanasopoulos, Christina Georgopoulou, Irene Kamenidou and Spyridon Mamalis
Evolving Dynamics of Advertising Within the Print and Digital Press Sectors of South European Model Countries: Athanasios Papathanasopoulos and Aikaterini Stavrianea
Marketing in Turbulent Times: The Impact of Materialistic Values on Consumer Behavior During Economic Crisis: Aikaterini Stavrianea, Irene Kamenidou, Spyridon Mamalis and Ifigeneia Mylona
Segmentation Based on Motives for Attending a Wine Festival in Greece: Spyridon Mamalis, Irene Kamenidou and Aikaterini Stavrianea
The Evolution of Participatory City Branding: A Narrative Literature Review: Abderrahmane Mousstain and Ezzohra Belkadi
Flexible Labour Market and Work-Life Balance. The Case of Poland: Anna Barwińska-Małajowicz, Radosław Pyrek and Bagdan Wierzbiński
The Impact of Public–Private Partnerships (PPPs) on the Public Health Sector: Sofia Asonitou, Fragiskos K. Gonidakis, Chara Kottara, Dimitra Kavalieraki—Foka, Panagiota Govesi and Apostolos Giovanis
The Contribution of Audit to the Environmental, Social and Governance (ESG) Information Quality: Evangelos Soras, Apostolos Christopoulos and Theodoros Kounadeas
Exploring the Mediating Role of Trust Between Consumers’ Behavioral Intensity and Mobile Commerce Preference: Gerasimos Ntarlas, Nikolitsa Koutsogiannopoulou, Efthimios Dragotis, Athina Ntavari and Despina A. Karayanni
Exploring the Mediating Role of Companies’ Communication Between Goal Setting and Market Expansion in Social Media Tourism Marketing: Athina Ntavari, Efthimios Dragotis, Nikolitsa Koutsogiannopoulou, Gerasimos Ntarlas and Despina Karayanni
Multi-Level Benefits of Corporate Social Responsibility (CSR) Adoption and the Moderation of Market Competition: Efthimios Dragotis, Athina Ntavari, Gerasimos Ntarlas, Nikolitsa Koutsogiannopoulou and Despina A. Karayanni
Influencers’ Social Power on Social Risk Minimization and Online Purchases. The Mediating Role of Influencers’ Page Content: Nikolitsa Koutsogiannopoulou, Gerasimos Ntarlas, Athina Ntavari, Efthimios Dragotis and Despina A. Karayanni
Digital Nomads: Lifestyle, Travel Behavior, and the Work/Leisure Balance: Nikolaos Trihas and Eirini Papadaki
Examination of Individual Preferences for Future Security Policy Initiatives at a Mass Tourist Destination: Varvara Messaritaki, Alexandros Apostolakis, Dimitris Stergiou and Shabbar Jaffry
Greek Cruise Ports’ Performance Evaluation: A Multi-Criteria Decision Method (MCDM) Approach: Aggeliki Sgora, Agisilaos Konidaris and Spyros Polykalas
Navigating Cultural Boundaries: The Impact of Digital Media and Western Food Industry Campaigns in the Middle East’s Virtual Landscape: Achilleas Michael Kanellis and Eirini Papadaki
Understanding the Importance of Digital Marketing Techniques for Wine Travelers: The Case of Northern Greece Wineries: Maria Salamoura, Lefteris Chatzigeorgiadis and Anna Kyriakaki
Subjective Prediction and Models for Forecasting Sales in Pharmaceutical Market Demand: Dimitrios Kallivokas, Christos Kytagias and Stavros Tzevelekis
Αccessibility of the Greek Museums: A Necessity for a More Holistic Approach: Maria Poli and Konstantinos Malagas
Place Brands in the Digital Age: Analyzing Communication Strategies and Audience Engagement of Brands on TikTok: Ana-Maria Gulpe and Arabela Briciu
A Bibliometric Analysis on Renewable Energy Sources for Southeastern Europe Countries: Madalina Moncea, Stamatios Ntanos, Andreea Claudia Serban and Nikolaos Tsotsolas
The Transformative Impact of Artificial Intelligence (AI) on Strategic Decision-Making: Lambrini Seremeti and Sofia Anastasiadou
Ethical Branding and Digital Marketing: Theoretical Connections and Applications on a Case Study: Dimitrios Manoukas, Aggeliki Sgora and Ella Overkleeft
Influences of Demographics on Fragrance Marketing Purchase Behavior: A Cross-Cultural Investigation: Shuvam Chatterjee, Pawel Bryla and Mahmoud Ibraheam Saleh
The Influence of Health Consciousness, Environmental Concern, and Theory of Planned Behavior (TPB) on the Intention to Purchase Organic Food: Georgia J. Tsakni, John Tsaknis, Panagiotis A. Tsaknis, Aliki A. Tsakni, Alexandros G. Sahinidis, Androniki Kavoura, Victor-Alexandru Briciu and Arabela Briciu
An Analysis of the Social Media Promotion Strategies of Romanian SuperLiga Football Teams: Victor-Alexandru Briciu, Arabela Briciu, Florin Grecu, Mihai Lucian Pascu, Androniki Kavoura, Harry Sophocleous, Panagiotis A. Tsaknis and Alexandros G. Sahinidis
Rising Like a Phoenix: A Bibliometric and Content Analysis of the Regeneration Concept in Business Studies: Niki Glaveli, Viktoria Voulgari and Anastasia Daskalopoulou
Cryptocurrency and Traditional Assets Volatility: Analysis and Comparison with Generalized AutoRegressive Conditional Heteroskedasticity (GARCH) Models: Chrisi Boskini, Ioannis Katsampoxakis and Stylianos Xanthopoulos
Electronic Word of Mouth (eWoM) and Destination Visit Intention: The Case of Greek and Danish Tourists: Eleni Tselempi, Eirini Vlassi, Georgios A. Deirmentzoglou and Sofia Daskou
The Impact of Marketing Through Social Media Influencers: A Case Study on Wine Products in Greece: Maria Athanasoglou, Evangelia Arsenou, Michalis Skordoulis, Konstantina Panagiotakopoulou and Nektarios Stavropoulos
Understanding Healthy Eating Behaviors of Slovak Young Consumers: A Preliminary Study in Bratislava: Emel Yarimoglu and Lucia Vilcekova
Pavlopetri “City Beneath the Waves”: Attitudes and Perceptions of Residents and Local Authorities Towards the Creation of a Thematic Diving Park: Ioanna Anagnostopoulou, Krinanthi Gdonteli, George Kipreos and Pinelopi Athanasopoulou
Integrating Artificial Intelligence with Gamification Techniques to Enhance Student Motivation and Engagement: Emmanouil Choustoulakis, Pinelopi Athanasopoulou, Yannis Pollalis and Dimitris Nikoloudakis
Leadership in Education: School Leaders and Teachers’ Professional Development: Stamatios Lourmpas, Miltiadis Chalikias and Nicos Sykianakis
Predictors of Consumer Knowledge About Brand Origin on the Food Market: Paweł Bryła
How Interactive Applets Contribute to Learning Process in Online Statistics Courses: Dimitrios Kallivokas
Strategic Influence of Social Media Marketing on Customer Loyalty and Brand Trust: An Empirical Analysis: Ioannis Mouratidis, Vaggelis Saprikis and Ioannis Antoniadis
Artificial Intelligence as a Means of Communication for Greek Museums: Pericles Liakakis
The Impact of Non-quantitative Factors on the Quality of Environmental, Social and Governance (ESG) Information: Evangelos Soras, Apostolos Christopoulos and Theodoros Kounadeas
Toward a More Authentic Travel Experience: Exploring the Potential of AI-Powered Recommendations for Unusual Experiences: Idalia Maldonado Castillo and Jorge Ferrer Tenorio
FinTech/Blockchain’s Significance and Disruptive Impact in Digital Transformation: A Literature Review: Vasiliki Basdekidou
Service Innovation Snapshot from the Lens of a Top Journal: Carlos Farinha, Sónia Avelar and Teresa Borges-Tiago
The Cohesion Policy of the European Union for Education and Training: Sofia Asonitou, Chara Kottara, Dimitra Kavalieraki-Foka, Fragkiskos Gonidakis and Marina Syriopoulou
Promotion of Intangible Heritage on Social Media: Arabela Briciu, Victor-Alexandru Briciu, Adina Nicoleta Candrea, Mihai Lucian Pascu, Androniki Kavoura and Lavinia Constantinescu
The Challenges of Digitalization in the EU: Sónia Avelar, Carlos Farinha, Josélia Fonseca and Teresa Borges-Tiago
Gender and Entrepreneurship Education Effectiveness. A Comparative Study: Panagiotis A. Tsaknis, Alexandros G. Sahinidis, Stavros Kiriakidis and Androniki Kavoura
CSR as a Value Creation Strategy: Empirical Evidence from the Marketing Sector: Panagiota Xanthopoulou, Alexandros Sahinidis and Maria Panagopoulou
Generations and Sustainability: Analyzing Preferences and Behaviors for Organic Food Products: Cezara-Georgiana Radu, Andreea Claudia Serban, Stamatios Ntanos and Ioannis Salmon
Strategic Communication in the Era of Digital Transformation and Artificial Intelligence for Leading Telecommunication Brands and Companies: Maria Sagana
Reuse of Former Military Facilities Through the Creation of a Historic and Cultural Park in Aegina, Greece: Kyriaki Alyfanti
Consumers’ Perceptions on Sustainable Fashion Products: The Case of Millennials in Greece: Michalis Skordoulis, Nikoleta Desli, Evangelia Arsenou, Petros Kalantonis and Aristidis Papagrigoriou
Personalizing the Tourist Experience: An Artificial Intelligence Application for Mexico City: Idalia Maldonado Castillo and David Ortega Pacheco
The Impact of Mount Athos Cuisine on Religious Tourists Through Experiential Marketing: The Contribution of Monk Epiphanios: C. Kyprianou, Chris Vassiliadis and Sofia Gkarane
Metaverse-Based Marketing Education: Perspectives of Higher Education Students: Murat Gülmez, Duygu Gür and Gülay Güler
Measuring and Analyzing Customer Satisfaction in the Supermarket Industry: The Case of Greece: Stamatios Ntanos, Dimitrios Drosos, Antonios Kargas, Faidon Komisopoulos and Eleni Gkika
Knowledge Management in the Greek Public Sector: A Case Study: Faidon Komisopoulos, Akrivi Gkouma, Stamatios Ntanos, Antonios Kargas, Eleni C. Gkika and Dimitrios Drosos
Employees’ Adaptation to Digital Transformation: A Greek Perspective from the Banking Sector: Antonios Kargas, Eleni C. Gkika, Faidon Komisopoulos, Stamatios Ntanos and Dimitrios Drosos
The Impact of Work Models and Years of Work Experience on Job Satisfaction, Productivity, and Employees’ Sense of Job Security: Vasileios Paraskevopoulos, Dimitrios Kallivokas and Faidon Komisopoulos
Employee Job Satisfaction in Greek Ports Using a Multi-Criteria Method: Eleni C. Gkika, Dimitrios Drosos, Antonios Kargas, Faidon Komisopoulos and Stamatios Ntanos
The International Ship and Port Facility Security (ISPS) Code and Port-Industry Stakeholders Satisfaction: Eleni C. Gkika, Dimitrios Drosos, Antonios Kargas, Faidon Komisopoulos and Stamatios Ntanos
Emerging Trends and Future Directions in the Mediterranean Coastal Tourism: A Selective Literature Review: Sofia Gkarane, Chris Vassiliadis, Iordanis Kotzaivazoglou, Garyfallos Fragidis and Vasiliki Vrana
Social Media Marketing Usage Effects on Micro- and Small-Sized Enterprises’ Performance: The Mediating-Moderating Role of Innovation Capabilities: Apostolos Giovanis, Alexandros Sahinidis, Dimitris Kallivokas, Sofia Asonitou and Dimitris Papakyriakopoulos
Digital Arts Marketing for Cultural Consumption and the Strengthening of e-Cultural Tourism. Examples from Greece and Germany: Despoina Tsavdaridou, Eirini Papadaki and Nikolaos Trihas
Strengthening Primary Healthcare: The Key to Achieving a Sustainable Healthcare System: Anastasios Sepetis and George Pierrakos
Tourists’ Behavior Toward Hotel Service Robots: Application of the Big Five Personality Traits Framework: Georgios A. Deirmentzoglou
(Big) Data Driven Strategic Decision-Making in Overtourism Management: Maria Vrasida and Vasileios Vlaseros
Perception of Artificial Intelligence by Generation Z—Results of a Pilot Study in Poland: Elwira Gross-Gołacka, Androniki Kavoura and Krzysztof Pawłowski
Dark Patterns on the Internet Under the EU Consumer Law: Odise Xhelita and Apostolos Manthos
The Function of Small and Medium-Sized Enterprises (SME) During Turbulent Periods: Teresa Piecuch and Katarzyna Chudy-Laskowska
The Role of Fear of Missing Out (FoMO) on Consumer’s Decision-Making in Email Marketing Campaigns: Chrysopigi Vardikou, Magdalini Duca Montessantou, Eftichia Kallinikou, Erato Koustoumpardi, Agisilaos Konidaris and Androniki Kavoura
A Scientometric Analysis on Employee Well-Being in Management Sciences: Iwona Oleniuch
Financial Stress and Resilience: The Case of Youth in Attica, Greece: Vasiliki A. Tzora
Effectiveness of Social Media Influencers in Tourism Marketing: The Case of Eco-Friendly Hotels in Greece: Michalis Skordoulis, Aikaterini Dimitra Vrentzou, Evangelia Arsenou, Petros Kalantonis and Aristidis Papagrigoriou
The Impact of Ecotourism on Tourist Behavior in Greece: A Quantitative Analysis of Sustainability and Market Dynamics: Michalis Skordoulis, Maria Giaka, Andriana Psimopolou, Dionysia Panagopoulou and Aristidis Papagrigoriou
Integrating Intangible Cultural Heritage in Higher Education—Challenges and Obstacles: Goran-Pavel Šantek, Androniki Kavoura and Arabela Briciu
Planning and Programming of Diversity Management Visions and Goals in Organizations—An Empirical Measurement Tool: Elwira Gross-Gołacka
Strategies for the Convergence of Green Management and Digital Transformation in the Forest Service of Greece: Aikaterini Liaskopoulou and Ioannis Papadopoulos

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DOI: 10.1007/978-3-031-81962-9

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