Market Dynamics and Strategies in a Post-Crisis World:Navigating a World in Flux

Edited by Vinita S Sahay, Chandan Parsad, Raveesh Krishnankutty and Aviral Tiwari

in World Scientific Books from World Scientific Publishing Co. Pte. Ltd.

Abstract: This book addresses how decision-makers can respond to cross-sector challenges that become prevalent in the wake of global crises. The recent COVID-19 pandemic is one such example of an ongoing global crisis with multifaceted dimensions. As it unfolded on top of a range of pre-existing health, socio-political and economic crises, the pandemic forced every company to adapt to every twist and turn. Similarly, most crises call for institutions to be flexible and agile to meet the challenges head on. Through case studies rooted in real life scenarios, this book seeks to highlight the most critical questions that leaders need to ask and answer: What might not and should not return to normal? What are the new superior ways of operating during such times in contrast to the old routines? By answering these questions, leaders will learn to reorient, rediscover, and restructure existing practices to manage their businesses effectively.

Keywords: Marketing; Consumer Behaviour; Crisis Response; Post-Crisis Management; Flexibility; Agile; Leadership; Business; COVID-19 (search for similar items in EconPapers)
JEL-codes: M1 M3 M30 M31 (search for similar items in EconPapers)
Date: 2025
ISBN: 9789811292095
References: Add references at CitEc
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Chapters in this book:

Ch 1 COVID-19 Panic Buying Behaviour: Individual Differences among Consumers , pp 1-21

Nimmy Lovely George and M. Rakesh Krishnan

Ch 2 Purchase Intention and Satisfaction of FMCG Shoppers: Empirical Analysis from a Post-COVID-19 Outlook , pp 23-39

Shaply Abdul Kareem, D. Yuvaraj, S. Aswini Priya, Pulidindi Venugopal and S. Anjani Devi

Ch 3 Predicting Visit Intention after COVID-19 Using Theory of Planned Behaviour , pp 41-53

N. Muhammed Sajid, Meera Peethambaran and K. Jiyas

Ch 4 A Study on Consumer Behaviour towards Digital Food App Services in India , pp 55-65

Kritika Mahensaria and Supriyo Patra

Ch 5 Consumers’ Online Shopping Behaviour: A Post-COVID-19 Analysis in India , pp 67-72

Mallika Srivastava, Mudita Sinha and Biranchi Narayan Swar

Ch 6 Substantial Changes in Consumer Buying Behaviour in the Post-COVID-19 World , pp 73-77

Tania Chauhan

Ch 7 A Study of Disruptions in Consumer Behaviour and Marketing Strategies in Response to the Pandemic in India , pp 79-85

Reetika Jain

Ch 8 A Narrative of Needs Assessment through Psychobiography of COVID-19 Patient by Observing Moment of Truth , pp 87-96

Jyoti and Sarvesh Kumar

Ch 9 Digital Migration and Survival of Fashion Industry Post New Normal , pp 97-112

Jahanvi and Meenakshi Sharma

Ch 10 Rural Healthcare: Recovery and Resilience through Digital Health Entrepreneurial Foresight in Developing Countries Post-COVID-19 , pp 113-127

Rahul Khandelwal

Ch 11 Impact of Social Media during COVID-19 Using Binary Logistic Model , pp 129-138

Rachna Bansal, Prabhat Mittal and Priti Verma

Ch 12 Digital Transformation for Recovery, Resilience, and Adaptation Post-COVID-19 in India , pp 139-161

G. V. Sobha and P. Sridevi

Ch 13 COVID-19: A Blessing in Disguise for Social Commerce in India , pp 163-172

Dawn Jose and E. Sulaiman Ebrahimkunju

Ch 14 Purchasing Criteria of Wealthy Single Urbanites with Respect to Mobile Phone Accessories: A Post-COVID-19 Study , pp 173-181

Harshvardhan N. Bhavsar

Ch 15 Indian Teens’ Buying Behaviour towards E-Commerce , pp 183-199

Ruchika Dawar, Sonika Siwach and Sapna Sehrawat

Ch 16 Revamping Hospitality and Tourism: A Review of Service Quality Perceptions Post-COVID-19 , pp 201-212

Chahat Jain, Pallavi Joshi Kapooria and Saurabh Singh

Ch 17 Sustainable Development through Green Marketing: Application and Its Environmental Importance , pp 213-226

Pavnesh Kumar and Ravindra Kumar

Ch 18 Effect of Subjective and Objective Knowledge on Consumers’ Willingness to Purchase Health Insurance during COVID-19 Pandemic , pp 227-237

Tanuj Mathur

Ch 19 Modelling Challenges Faced by the Retail Sector in the COVID-19 Outbreak , pp 239-257

Subhodeep Mukherjee, Chittipaka Venkataiah, Manish Mohan Baral and Sharad Chandra Srivastava

Ch 20 Pioneering Digital Marketing: How Service Sector Companies in Bangladesh are Re-redesigning Their Marketing Strengths , pp 259-273

Preeti Mehra and Tanvirul Islam Mahim

Ch 21 Enhancing Resilience in Times of COVID-19 Crisis: Evidence from Indian Hotel Industry , pp 275-286

Sukhpreet Kaur, Deepa Guleria and Gurvinder Kaur

Ch 22 Clustering and Topic Modelling of Business Research Trends during COVID-19 , pp 287-314

Rohit Bhuvaneshwar Mishra and Hongbing Jiang

Ch 23 Resilience of Street Food Vendors of Lucknow during COVID-19 Pandemic , pp 315-330

Shatrughna Ojha, Vandana Dubey and Claire Buisson

Ch 24 Exploring the Impact of Organizational Culture on Employee Performance , pp 331-351

Saloni Devi and Garima Kohli

Ch 25 Mindfulness Practices and Their Essentiality for Teachers , pp 353-360

Pooja Deshmukh

Ch 26 Women Faculty and Increased Working Hours due to COVID-19 in Higher Educational Institutions: An Empirical Analysis , pp 361-368

Rizwana Rafiq and Mir Insha Farooq

Ch 27 Analyzing Business and Functional Areas of ‘Didi Ki Rasoi’: A JEEViKA Initiative , pp 369-410

Mrinal Keshri and Yash Kumar

Ch 28 A Digital Transformation Toolkit to Formulate CXO Office Strategy Overcoming Disruptions, Including the COVID-19 Pandemic , pp 411-423

Ashutosh Dubey and Arif Khan

Ch 29 Impact of Online Reputation on Neobank Adoption during COVID-19 , pp 425-450

Puneett Bhatnagr, Anupama Rajesh and Richa Misra

Ch 30 Technological Developments and Innovations to Drive the Post-COVID-19 World Economy , pp 451-460

Shyam Sundar Panigrahi

Ch 31 Agri-Tech Start-ups in India: Present Status and Future Scope in Reference to COVID-19 , pp 461-478

Supriya Singh and Alka Lalhall

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