Künstliche Intelligenz und Unternehmensreputation

Edited by Ulrich Bihler () and Florian Müller ()

in Springer Books from Springer

Date: 2026
ISBN: 978-3-658-52660-3
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Chapters in this book:

Ch 1 Reputation im Griff der KI – Künstliche Intelligenz als neuer Stakekeeper

Ulrich Bihler

Ch 2 GAIO: Das neue Gatekeeping der Kommunikation

Florian Müller and Holger Oftring

Ch 3 Maschinelle Narrative

Felix Ehlers

Ch 4 Reputation by Algorithm: Ein KI-Reputationsindex

Ulrich Bihler

Ch 5 Holistische KI-Reputationsmessung in der Praxis

Manuel Wecker

Ch 6 CEO-Reputation in Large Language Models

Iris Heilmann

Ch 7 Der CCO als Gatekeeper der Integrität und Reputation

Marina Hubert-Hertsch

Ch 8 KI-Zeitalter: Reputation beginnt innen

Charlotte T. Gollnick

Ch 9 Bionische Kommunikation und Corporate Character

Ulrich Bihler

Ch 10 Ausblick: Agentische Zukunft – Reputation 2030

Ulrich Bihler

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Persistent link: https://EconPapers.repec.org/RePEc:spr:sprbok:978-3-658-52660-3

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DOI: 10.1007/978-3-658-52660-3

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