Designing Luxury Brands

Diana Derval ()
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Diana Derval: DervalResearch

in Management for Professionals from Springer

Date: 2024
Edition: Second Edition 2024
ISBN: 978-3-031-54093-6
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Chapters in this book:

Ch 1 Understanding Luxury Shoppers, UHNWIs, and the Science of Mind Reading

Diana Derval

Ch 2 Profiling Luxury Shoppers, Emerging Markets, and the Sense of Vibration

Diana Derval

Ch 3 Identifying Profitable Markets, eVTOLs, and the Physiology of Luxury

Diana Derval

Ch 4 Turning Features into Benefits, Luxury Lifestyle, and the Sense of Motion

Diana Derval

Ch 5 Creating Game-Changers, Sustainable Luxury, and Beauty OCD

Diana Derval

Ch 6 Spotting the Right Positioning, Luxury Gifting, and the Sense of Colors

Diana Derval

Ch 7 Designing Luxury Brands, Hard Luxury, and the Epigenetics of Success

Diana Derval

Ch 8 Creating a Unique Style, Affordable Luxury, and the Magnetic Sense

Diana Derval

Ch 9 Expanding Luxury Brands Internationally, Space Travel, and the Power of Defying the Elements

Diana Derval

Ch 10 Reaching Luxury Shoppers, Travel Retail, and the Sense of Time

Diana Derval

Ch 11 Building Iconic Luxury Brands, GenAI, and the Gift of Foresight

Diana Derval

Ch 12 Finding the Right Influencers, KOLs, and the Sense of Smell

Diana Derval

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Persistent link: https://EconPapers.repec.org/RePEc:spr:mgmtpr:978-3-031-54093-6

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DOI: 10.1007/978-3-031-54093-6

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