Omnichannel Retail

Arto Lindblom (), Matti Kautto () and Lasse Mitronen ()
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Arto Lindblom: Aalto University, School of Business
Lasse Mitronen: Tampere University, Faculty of Management and Business

in Springer Books from Springer

Date: 2026
ISBN: 978-3-032-09745-3
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Chapters in this book:

Ch 1 Introduction to the Omnichannel Retail

Arto Lindblom, Matti Kautto and Lasse Mitronen

Ch 2 Core Principles of Omnichannel Retail

Arto Lindblom, Matti Kautto and Lasse Mitronen

Ch 3 Begin with Strategic Analyses

Arto Lindblom, Matti Kautto and Lasse Mitronen

Ch 4 Define Core Strategic Statements

Arto Lindblom, Matti Kautto and Lasse Mitronen

Ch 5 Make Long-Term Strategic Choices

Arto Lindblom, Matti Kautto and Lasse Mitronen

Ch 6 Choose Your Business Model

Arto Lindblom, Matti Kautto and Lasse Mitronen

Ch 7 Consider Your Revenue Streams

Arto Lindblom, Matti Kautto and Lasse Mitronen

Ch 8 Define Who You Serve and What You Promise

Arto Lindblom, Matti Kautto and Lasse Mitronen

Ch 9 Map Out Channel Options to Enable Customer Encounters

Arto Lindblom, Matti Kautto and Lasse Mitronen

Ch 10 Manage Your Selected Channels as a Coherent Whole

Arto Lindblom, Matti Kautto and Lasse Mitronen

Ch 11 Collaborate and Network

Arto Lindblom, Matti Kautto and Lasse Mitronen

Ch 12 Ensure Resources and Competence

Arto Lindblom, Matti Kautto and Lasse Mitronen

Ch 13 Measure and Manage with Data

Arto Lindblom, Matti Kautto and Lasse Mitronen

Ch 14 The Most Common Pitfalls in Omnichannel Retail

Arto Lindblom, Matti Kautto and Lasse Mitronen

Ch 15 Key Takeaways: Integration and the Big Picture

Arto Lindblom, Matti Kautto and Lasse Mitronen

Ch 16 The ABCs of Omnichannel Retail

Arto Lindblom, Matti Kautto and Lasse Mitronen

Ch 17 Summary

Arto Lindblom, Matti Kautto and Lasse Mitronen

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DOI: 10.1007/978-3-032-09745-3

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