Keywords Kennzahlen Retail Management

Willy Schneider () and Alexander Hennig ()
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Willy Schneider: Duale Hochschule Baden-Württemberg
Alexander Hennig: Duale Hochschule Baden-Württemberg

in Springer Books from Springer

Date: 2026
ISBN: 978-3-658-52173-8
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Chapters in this book:

Beschaffung und Lagerhaltung

Willy Schneider and Alexander Hennig

Personal

Willy Schneider and Alexander Hennig

Sortimentspolitik

Willy Schneider and Alexander Hennig

Preis- und Konditionenpolitik

Willy Schneider and Alexander Hennig

Vertriebspolitik

Willy Schneider and Alexander Hennig

Kommunikationspolitik

Willy Schneider and Alexander Hennig

Markt

Willy Schneider and Alexander Hennig

Kunde und Kundenverhalten

Willy Schneider and Alexander Hennig

ERGEBNIS UND RENTABILITÄT

Willy Schneider and Alexander Hennig

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DOI: 10.1007/978-3-658-52173-8

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