Journal of Digital & Social Media Marketing

2013 - 2025

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Volume 12, issue 4, 2025

Editorial pp. 312-313

Simon Beckett

Expanding audiences without exhausting resources: How one nonprofit activated TikTok creators for authentic content curation pp. 314-324

Nate Mize-Pressler and Melanie Schaffel

Salespersons as media channel: Making marketing mix modelling work for business-to-business pp. 325-347

Joann Sciarrino, Jim Friedman, William Todd Kirk, Carole Anne Mayers and John J. Prudente

Measuring digital advertising in a post-cookie era: A study of marketing-mix models, attribution and incrementality pp. 348-373

Shashank Hosahally, Madan Bharadwaj, Arkadiusz Zaremba and Olena Volkova

Investigating the impact of brand relationship quality on brand loyalty in social commerce: A study on the moderating role of cultural values pp. 374-392

Ebrahim Mazaheri, Michel Laroche and Di Lyu

Understanding virtual influencers as brand endorsers: A conceptual framework for evaluating the traits of virtual influencers and an agenda for future research pp. 393-410

Susana C. Silva, Beatriz Pineda Fernandes and Joana Carmo Dias

E-mail deliverability update: E-mail marketing trends 2025 pp. 411-415

Guy Hanson

Volume 12, issue 3, 2024

Editorial pp. 204-205

Simon Beckett

Google, SEO and helpful content: How artificial intelligence can be helpful for e-commerce websites pp. 206-226

Russ Macumber and Venkata Durga Eswar Pagadala

Youth perspectives on native short-video advertising on Chinese social media pp. 227-246

Ruowen Wang and Huan Chen

How an effective and comprehensive social media strategy can help reach relevant audiences: Looking at your social media strategy as a four-course meal pp. 247-261

Cesar S. Caballero

Jobs-to-be-done at scale: Disrupting the status quo with customer focus pp. 262-275

Jim Kalbach, Yann Wermuth, Sabrina Duda and Florin Ciontu

Advertisement avoidance and algorithmic media: The role of social media fatigue, algorithmic literacy and privacy concerns pp. 276-292

Setareh Alavi, Pooja Iyer and Laura F. Bright

The effect of gamification on brand awareness: A study of retail industry and healthy-living applications pp. 293-306

Hulya Alsan and Dilaver Tengilimoğlu

Volume 12, issue 2, 2024

Editorial pp. 104-105

Simon Beckett

Data enrichment and customer insights for hyper-personalised experiences: An automotive case study pp. 106-116

Chanuttita Chitmanasak

Are you AI-ready? A roadmap to mastering marketing technology in a data-driven world pp. 117-128

Britta Daffner

The power of social content: Transforming digital commerce pp. 129-140

Liz Griffin

Effective emoji use for public agencies pp. 141-153

Warren Kagarise

The future for chief marketing officers in financial services pp. 154-164

Lindsey Ogan

Instagram as a communication tool in sports: A case study of handball pp. 165-177

Diego Berraquero Rodríguez, Ana María Gallardo Guerrero, Carlos Chavarría-Ortiz and Rafael Baena-González

Marketing priorities and digital tactic effectiveness: A business strategy perspective pp. 178-194

Eric M. Olson, Andrew J. Czaplewski, Kai M. Olson and Thomas J. Aicher

Email deliverability update: Why e-mail deliverability is getting harder pp. 195-197

Guy Hanson

Volume 12, issue 1, 2024

Editorial pp. 4-5

Simon Beckett

How to increase response by triggering hardwired human behaviours pp. 6-16

Nancy Harhut

Instinct over strategy: The pivotal shift in social media marketing pp. 17-27

Tom Sweeney and Harriet Phillips

Female motorsport fan engagement on social media-based brand communities pp. 28-51

Elisabeth Lick, Rashid Bakirov and Tauheed Ahmad Ramjaun

Creativity: Firing on all generative AI cylinders pp. 52-64

Andrew Pearson

Segmenting e-sports players: Consumer profiles of generation Z e-sports enthusiasts pp. 65-80

Claudia Brauer, Kirstin Hallmann and Anita Zehrer

Who shows more emotion when interacting with a company on social media? A study of political orientation and tweet sentiment pp. 81-99

Jong Seok Lee and Jeffrey P. Kaleta

Volume 11, issue 4, 2024

Editorial pp. 305-306

Simon Beckett

ChatGPT for marketers: Limitations and mitigations pp. 307-323

Despina Christou, Kostas Hatalis, Mark G. Staton and Michael Frechette

Enhancing user experience: Unveiling the impact of website speed optimisation on user engagement pp. 324-338

Lisa Fellinger and Despina Fronimaki

The Met Office: Taking TikTok by storm pp. 339-348

Ross Middleham and Sarah Fysh

This brand is #cancelled: Exploring brand avoidance in the age of cancel culture and influencer marketing pp. 349-361

Ruonan Zhang, Savanna Pruitt and Nicky Chang Bi

Exploring the relationships among internet celebrities’ characteristics, content creation and influence pp. 362-378

Yung-Ching Yang, I-Ping Chiang, Ying-Ying Chen and Kuan-Yu Hou

The status quo of social media management as a professional field: An empirical investigation of challenges, objectives and measurement strategies of social media managers pp. 379-390

Rosemarie Nowak, Christian Rudeloff, Birgit Sedlmayer-Gansinger and Michael Oppermann

Volume 11, issue 3, 2023

Editorial pp. 209-210

Simon Beckett

Design for engagement in digital omni-channel: From funnel to loop pp. 211-224

Seann Lautner

The future of marketing: How cultural understanding contributes to the success of brand positioning and campaigns pp. 225-235

Janina Jahns

Building the case to embed a digital mindset among internal stakeholders pp. 236-243

Gregg M. Arbittier

Search marketing in the age of AI: Understanding the marketing implications of search, assistive and answer engines pp. 244-260

Jason Barnard and Matt Artz

Tweeting about female empowerment: How corporate brands communicate femvertising on X (formerly Twitter) pp. 261-271

Christian Rudeloff and Jana Kohnen

Airlines and corporate sustainability initiatives: Unrecognised value pp. 272-286

Dixie Button, Doreen Mcgunagle, Laura Zizka and Patti Clark

Reconnoitring the comparative landscape of print and mobile media in Dubai pp. 287-300

Suzanne L. Conner and Dennis Lee

Volume 11, issue 2, 2023

Editorial pp. 105-106

Simon Beckett

TikTok as an influencer marketing channel for user acquisition pp. 107-114

Amanda Allegrini

Unlocking sustainable e-commerce growth: The role of owned channels pp. 115-127

Cian Agnew

How business-to-business and business-to-consumer marketers can future-proof their digital marketing strategies pp. 128-154

Manvee Sharma

Trust as a competitive advantage pp. 155-163

Simon Beyer

Curing pilotitis in digital marketing among life sciences companies pp. 164-175

David Davidovic

The Michigan State Parks Photo Ambassadors programme: A case study pp. 176-189

Stephanie M. Yancer

Influencers and their motivations to create content: A qualitative typology based on an international survey pp. 190-204

Florian Haumer, Castulus Kolo, Alexander Roth and Rafael Schwarz

Volume 11, issue 1, 2023

Editorial pp. 5-6

Simon Beckett

Jumping off the social bandwagon: The importance of doing more with less and the key organisational changes required along the way pp. 7-19

Elizabeth Charlesworth

Marketers should use social media to build trust in their brand, but they must know how to measure it pp. 20-29

Charlotte Lander, Rachel Harris and Duarte Garrido

How Appian developed and delivered a successful business-to-business social media strategy pp. 30-42

Ehsan Khodarahmi

A formula for success: How Formula One racing embraced digital and social media to engage fans pp. 43-59

Natalie T. Wood and Janée N. Burkhalter

The onset of social entertainment: How prioritising authentic entertainment on social media will help brands succeed pp. 60-68

Jillian Robinson

Does it pay to polarise? The impact of brand activism on brand perceptions and purchase intentions in entrepreneurial marketing pp. 69-78

Christian Rudeloff and Hamasa Amin

Digital marketing and misinformation: Why we need a new professional ethics to guide our practice pp. 79-88

Jaigris Hodson

A decision-making characteristics framework for marketing attribution in practice: Improving empirical procedures pp. 89-100

Shashank Hosahally and Arkadiusz Zaremba