Journal of Digital & Social Media Marketing

2013 - 2025

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Volume 9, issue 4, 2022

Editorial pp. 288-289

Simon Beckett

Social storytelling in a post-pandemic world: Four content pillars to build relevant authenticity with today’s social consumer pp. 290-297

Valerie Morrow

Are your social media posts hitting the bullseye? pp. 298-307

Loran Jarrett and Sajeev Varki

Communication in a world of change: Engaging healthcare professionals through Twitter pp. 308-317

Stefania Alvino

Narcissists’ perceived compatibility with social media content: The moderating role of psychological capital pp. 318-332

Benjamin K. Wright, Brian D. Webster and Imran Syed

Hidden online customer journey: How unseen activities affect media mix modelling and multichannel attribution pp. 333-353

Arkadiusz Zaremba

Micro-influencer marketing during the COVID-19 pandemic: New vistas or the end of an era? pp. 354-370

Michael Gerlich

Volume 9, issue 3, 2021

Editorial pp. 196-197

Simon Beckett

How social media influencers helped the NYC public health system raise awareness of COVID-19 testing among historically disadvantaged populations pp. 198-204

Carmen Boon and Emily Golloub

Scaling up CRM in a high-growth business pp. 205-213

Catherine Allan, Jim Mccarthy-Cheung and Veronika Usmanova

How putting the customer at the heart of everything can supercharge growth pp. 214-218

Julie Zhou

The experience economy: Post COVID-19, brands need to refocus on customer experience pp. 219-228

Chelsea Perino

Future-proofing your digital measurement for the post-cookie era pp. 229-235

Allan Tinkler

Content that converts: How to co-create powerful video stories that keep audiences engaged all year long pp. 236-242

Michael Hoffman

The social economy: Monetising the transactional nature of social media pp. 243-251

Melanie Shreffler and Amber Mccullough

Maximising the impact of A/B testing pp. 252-260

Narayan Keshavan

Lite app adoption and cannibalisation pp. 261-274

Tianfu Wang, Yam B. Limbu and Junzhou Zhang

Money on the table: Increasing revenue through menu order pp. 275-283

Steven C. Huff

Volume 9, issue 2, 2021

Editorial pp. 100-101

Simon Beckett

How L’Oréal adopted new technologies to scale personalisation, adapt to new customer demands and evolve into the top beauty tech company pp. 102-110

Jakenna Gilbert

Using social media benchmarking to inform strategy pp. 111-126

Casper Vahlgren

Behind a success story: How the NFL used digital marketing to grow a mainstream sports audience in the UK pp. 127-134

Jamie King and Lewis Wiltshire

Ethical design: Persuasion, not deception pp. 135-148

Jeanette R. Van Der Lee, Dries Cuijpers, Mareille De Bloois, Jessanne Mastop, Winnie Van Heesch and Elianne F. Van Steenbergen

Managing the business-to-business customer’s experience using engagement insights pp. 149-159

Xenthe Bang

Digital engagement strategies in a pandemic pp. 160-168

Seanice Lojede

What are consumers saying online about your products? Mining the text of online reviews to uncover hidden features pp. 169-186

Miriam Alzate, Marta Arce-Urriza and Javier Cebollada

Volume 9, issue 1, 2021

Editorial pp. 4-5

Simon Beckett

The US Army’s path to virtual recruiting pp. 6-12

Xeriqua Garfinkel and Shauna M. Clark

How agencies are adapting during the COVID-19 pandemic pp. 13-21

Marco Giuliani and Xenia Muntean

Scaling search engine visibility for franchises: A guide for multi-location brands pp. 22-31

Steve Wiideman

Is offline media becoming the biggest driver of online engagement? A review of recent trends and opportunities pp. 32-42

Srikanth Ramachandran and Mehul Mandalia

How the study of social media data has evolved through time, putting social media insights-led actions at the heart of many organisations’ strategy pp. 43-52

Jackie Balchin

Marketing collaborations between luxury brands and hip-hop artists: An analysis of community feedback on Instagram pp. 53-67

Jonas Polfuß

The influence of the relationship life cycle on business-to-business social media: Theory and practice pp. 68-93

Loran Jarrett and Sajeev Varki

Volume 8, issue 4, 2021

Editorial pp. 296-297

Simon Beckett

Why Facebook Ads keep failing: Lessons learned from spending over US$1m on Facebook Ads pp. 298-307

John Huntinghouse, Emma Franks and Ben Fife

Integrating user research into an agile project at NHS Digital: A case study pp. 308-320

Sabrina Duda and Tim Chearman

Admissions and advertising: Students’ perception of social media advertising as a recruiting tool pp. 321-331

Christopher Huebner

Facebook, trust and privacy in an election year: Balancing politics and advertising pp. 332-346

Laura F. Bright, Kristen Leah Sussman and Gary B. Wilcox

Unboxing the trend: Understanding why children watch unboxing videos on YouTube pp. 347-357

Teresa Treviño

The importance of timely social media responsiveness pp. 358-364

Jennifer L. Dapko, Stefanie Boyer and Eric Harris

The intertwining of traditional and electronic word-of-mouth in building the credibility of local fashion brands pp. 365-375

Ina Nur Ratriyana

Digital marketing: Incompatibilities between performance marketing and marketing creativity pp. 376-386

Jan Lies

Volume 8, issue 3, 2020

Editorial pp. 200-201

Simon Beckett

Increasing in-store sales through creative omni-channel digital and social media marketing strategies: Case study of HobbyTown pp. 202-212

Andrew Smith

Social media: The impact of advertising, endorsements and trust among consumers pp. 213-225

Russell Feldman and Michael Stacey

Building an effective lead nurturing programme pp. 226-232

Britney Young

Performance branding: Borrow from the past to win the future pp. 233-243

Zenia Johnson and Tom Leonard

The anatomy of an effective e-mail subject line: How to stand out in a crowded inbox pp. 244-250

Ewelina Aiossa

Influencer marketing: An essential strategy or just a trend? pp. 251-260

Nikos Schiniotakis and Katerina Divini

Dark social: The biggest missed opportunity in digital marketing pp. 261-276

Ammarah Marjan, Charles Graham, Margaret Bruce and Andrew Mitchell

Sustainability issue communication and student social media engagement: Recommendations for climate communicators pp. 277-290

Jaigris Hodson, Ann Dale, François Jost and Jaime Clifton-Ross

Volume 8, issue 2, 2020

Editorial pp. 100-101

Simon Beckett

How understanding audiences can drive organic growth and increased engagement pp. 102-107

Meredith Bausback

The shortest distance between two people is a story: Storytelling best practices in digital and social media marketing pp. 108-115

Jason Carlton

Serena, Inc.: Using Instagram to build brand equity after a crisis pp. 116-128

Frauke Hachtmann

An accessibility primer for digital communications pp. 129-143

Jennifer Locascio Gauvreau

Peculiar or puzzling? How curiosity type influences image and text advert responses pp. 144-155

Nathan M. Parkin and Steven C. Huff

Influencer marketing: An exploratory study on the motivations of young adults to follow social media influencers pp. 156-165

Flor Morton

The role of user autonomy in branding on social networking sites: A perspective of self-determination theory pp. 166-183

Yujie Wei, Naveen Donthu and Chunling Yu

Marketing to Hispanic digital natives: Leveraging their online reviews and word of mouth pp. 184-195

Katherine Taken Smith

Volume 8, issue 1, 2020

Editorial pp. 4-5

Simon Beckett

Apollo 50: How one museum celebrated the first Moon landing pp. 6-20

Amy Stamm

Data, analytics and creative intuition: An analysis of how to optimise return on social media investment on Instagram pp. 21-32

Ellie Mcdonald

Five considerations for marketers navigating the changing US beverage alcohol e-commerce landscape pp. 33-45

Heather Bergstein and Bourcard Nesin

A journey of digital marketing transformation: From distributed solo players to embedded digital excellence pp. 46-57

Francesco Federico

Reconsidering bounce rate in web analytics pp. 58-67

David Kamerer

Retail chatbots: The challenges and opportunities of conversational commerce pp. 68-84

Chi Hong Leung and Winslet Ting Yan Chan

Measuring the effectiveness of peer-to-peer influencer marketing in an integrated brand campaign pp. 85-95

Joann Sciarrino, Gary B. Wilcox and Arnold Chung