Journal of Digital & Social Media Marketing

2013 - 2025

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Volume 8, issue 4, 2021

Editorial pp. 296-297

Simon Beckett

Why Facebook Ads keep failing: Lessons learned from spending over US$1m on Facebook Ads pp. 298-307

John Huntinghouse, Emma Franks and Ben Fife

Integrating user research into an agile project at NHS Digital: A case study pp. 308-320

Sabrina Duda and Tim Chearman

Admissions and advertising: Students’ perception of social media advertising as a recruiting tool pp. 321-331

Christopher Huebner

Facebook, trust and privacy in an election year: Balancing politics and advertising pp. 332-346

Laura F. Bright, Kristen Leah Sussman and Gary B. Wilcox

Unboxing the trend: Understanding why children watch unboxing videos on YouTube pp. 347-357

Teresa Treviño

The importance of timely social media responsiveness pp. 358-364

Jennifer L. Dapko, Stefanie Boyer and Eric Harris

The intertwining of traditional and electronic word-of-mouth in building the credibility of local fashion brands pp. 365-375

Ina Nur Ratriyana

Digital marketing: Incompatibilities between performance marketing and marketing creativity pp. 376-386

Jan Lies

Volume 8, issue 3, 2020

Editorial pp. 200-201

Simon Beckett

Increasing in-store sales through creative omni-channel digital and social media marketing strategies: Case study of HobbyTown pp. 202-212

Andrew Smith

Social media: The impact of advertising, endorsements and trust among consumers pp. 213-225

Russell Feldman and Michael Stacey

Building an effective lead nurturing programme pp. 226-232

Britney Young

Performance branding: Borrow from the past to win the future pp. 233-243

Zenia Johnson and Tom Leonard

The anatomy of an effective e-mail subject line: How to stand out in a crowded inbox pp. 244-250

Ewelina Aiossa

Influencer marketing: An essential strategy or just a trend? pp. 251-260

Nikos Schiniotakis and Katerina Divini

Dark social: The biggest missed opportunity in digital marketing pp. 261-276

Ammarah Marjan, Charles Graham, Margaret Bruce and Andrew Mitchell

Sustainability issue communication and student social media engagement: Recommendations for climate communicators pp. 277-290

Jaigris Hodson, Ann Dale, François Jost and Jaime Clifton-Ross

Volume 8, issue 2, 2020

Editorial pp. 100-101

Simon Beckett

How understanding audiences can drive organic growth and increased engagement pp. 102-107

Meredith Bausback

The shortest distance between two people is a story: Storytelling best practices in digital and social media marketing pp. 108-115

Jason Carlton

Serena, Inc.: Using Instagram to build brand equity after a crisis pp. 116-128

Frauke Hachtmann

An accessibility primer for digital communications pp. 129-143

Jennifer Locascio Gauvreau

Peculiar or puzzling? How curiosity type influences image and text advert responses pp. 144-155

Nathan M. Parkin and Steven C. Huff

Influencer marketing: An exploratory study on the motivations of young adults to follow social media influencers pp. 156-165

Flor Morton

The role of user autonomy in branding on social networking sites: A perspective of self-determination theory pp. 166-183

Yujie Wei, Naveen Donthu and Chunling Yu

Marketing to Hispanic digital natives: Leveraging their online reviews and word of mouth pp. 184-195

Katherine Taken Smith

Volume 8, issue 1, 2020

Editorial pp. 4-5

Simon Beckett

Apollo 50: How one museum celebrated the first Moon landing pp. 6-20

Amy Stamm

Data, analytics and creative intuition: An analysis of how to optimise return on social media investment on Instagram pp. 21-32

Ellie Mcdonald

Five considerations for marketers navigating the changing US beverage alcohol e-commerce landscape pp. 33-45

Heather Bergstein and Bourcard Nesin

A journey of digital marketing transformation: From distributed solo players to embedded digital excellence pp. 46-57

Francesco Federico

Reconsidering bounce rate in web analytics pp. 58-67

David Kamerer

Retail chatbots: The challenges and opportunities of conversational commerce pp. 68-84

Chi Hong Leung and Winslet Ting Yan Chan

Measuring the effectiveness of peer-to-peer influencer marketing in an integrated brand campaign pp. 85-95

Joann Sciarrino, Gary B. Wilcox and Arnold Chung

Volume 7, issue 4, 2020

Editorial pp. 296-297

Simon Beckett

Going Mobile: Using influencer marketing to launch a classic game to an all-new audience pp. 298-305

James Day

Measuring business outcomes in biopharmaceutical digital healthcare marketing pp. 306-313

Matt Sinarski, Melissa Fellner and Marissa Varju

Influencer marketing: How to run successful and authentic video campaigns with creators pp. 314-320

Louise Peres

The three-trillion dollar market brands should not overlook pp. 321-331

Christine Alexis

How do popular online streamers influence viewers’ purchase intention? Evidence from a mobile game campaign on YouTube pp. 332-343

Shan Jiang, Xiaxin Hua and Robert Parviainen

Humanising of the brand voice on social media: The case of government agencies and semi-state bodies pp. 344-354

Anita Mullan and Etain Kidney

A quantitative study on the impact of emotion on social media engagement and conversion pp. 355-375

Jonathan Buffard and Angeliki Papasava

Volume 7, issue 3, 2019

Editorial pp. 201-202

Simon Beckett

The future is micro: How to build an effective micro-influencer programme pp. 203-208

Amanda Alampi

A multichannel, newsroom approach to communicating the weather pp. 209-224

Sarah Fysh and Ross Middleham

A marketer’s guide to voice: Why your brand needs to start speaking pp. 225-233

Nick Myers, Susan Westwater and Scot Westwater

Using advanced audience tactics in paid media to keep up with the modern consumer pp. 234-244

Brooke Osmundson

Personalisation the artificial intelligence way pp. 245-269

Andrew Pearson

Are you local? The challenges of local search engine optimisation strategies pp. 270-280

Brendan Keegan and James Taylor

Best practices for building social networking sites and attracting members pp. 281-287

Glen Bowman

Volume 7, issue 2, 2019

Editorial pp. 104-105

Simon Beckett

The marketing funnel versus the flywheel: Generating consistent leads through a new model of engagement pp. 106-114

Dave Meyer

Using data to maximise event impact and return on investment pp. 115-120

Kathryn Petrini

Using digital storytelling to reduce the stigma surrounding mental illness: Real, bold and defined social marketing strategies pp. 121-127

Michael Nycyk and Craig Mack

Google’s algorithm undergoes enormous shifts to prioritise content focused on expertise, authoritativeness and trustworthiness pp. 128-136

Lily Ray

Factors influencing the success of social media posts: A quantitative analysis of over 60 million Facebook posts pp. 137-147

Jan Lies and Sascha Fuß

#SocialTV: Engaging viewers through social media pp. 148-162

Janée N. Burkhalter and Natalie T. Wood

A comparative study of face-to-face word-of-mouth and social electronic word-of-mouth pp. 163-176

Junga Kim and Chunsik Lee

#DeleteFacebook and the consumer backlash of 2018: How social media fatigue, consumer (mis)trust and privacy concerns shape the new social media reality for consumers pp. 177-188

Laura F. Bright, Gary B. Wilcox and Hayley Rodriguez

Volume 7, issue 1, 2019

Editorial pp. 4-5

Simon Beckett

A framework for full-stack user experience strategy: Product, practice and purpose pp. 6-27

Ben Judy and Lily Bather

‘On-demanding’: 12 social media trends that are opening up new opportunities for advertisers pp. 28-34

Kieley Taylor

Winning in social: A blueprint for progressing enterprise social maturity pp. 35-43

Chris Thomas

Digital influence: The rise of modern-day influencer marketing and key implications for global business leaders pp. 44-52

Joel Backaler

Organisation-led engagement with consumers in hidden social spaces pp. 53-67

Ria Wiid, Paul Hurley, Paulo Mora-Avila and Jon Salmon

Instant consumer response: An examination of the paths influencing the effectiveness of mobile advertising pp. 68-87

Ying Wang and Jing Jiang

Children on social media: An exploratory study of their habits, online content consumption and brand experiences pp. 88-97

Teresa Treviño and Flor Morton