Journal of Digital & Social Media Marketing

2013 - 2025

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Volume 7, issue 4, 2020

Editorial pp. 296-297

Simon Beckett

Going Mobile: Using influencer marketing to launch a classic game to an all-new audience pp. 298-305

James Day

Measuring business outcomes in biopharmaceutical digital healthcare marketing pp. 306-313

Matt Sinarski, Melissa Fellner and Marissa Varju

Influencer marketing: How to run successful and authentic video campaigns with creators pp. 314-320

Louise Peres

The three-trillion dollar market brands should not overlook pp. 321-331

Christine Alexis

How do popular online streamers influence viewers’ purchase intention? Evidence from a mobile game campaign on YouTube pp. 332-343

Shan Jiang, Xiaxin Hua and Robert Parviainen

Humanising of the brand voice on social media: The case of government agencies and semi-state bodies pp. 344-354

Anita Mullan and Etain Kidney

A quantitative study on the impact of emotion on social media engagement and conversion pp. 355-375

Jonathan Buffard and Angeliki Papasava

Volume 7, issue 3, 2019

Editorial pp. 201-202

Simon Beckett

The future is micro: How to build an effective micro-influencer programme pp. 203-208

Amanda Alampi

A multichannel, newsroom approach to communicating the weather pp. 209-224

Sarah Fysh and Ross Middleham

A marketer’s guide to voice: Why your brand needs to start speaking pp. 225-233

Nick Myers, Susan Westwater and Scot Westwater

Using advanced audience tactics in paid media to keep up with the modern consumer pp. 234-244

Brooke Osmundson

Personalisation the artificial intelligence way pp. 245-269

Andrew Pearson

Are you local? The challenges of local search engine optimisation strategies pp. 270-280

Brendan Keegan and James Taylor

Best practices for building social networking sites and attracting members pp. 281-287

Glen Bowman

Volume 7, issue 2, 2019

Editorial pp. 104-105

Simon Beckett

The marketing funnel versus the flywheel: Generating consistent leads through a new model of engagement pp. 106-114

Dave Meyer

Using data to maximise event impact and return on investment pp. 115-120

Kathryn Petrini

Using digital storytelling to reduce the stigma surrounding mental illness: Real, bold and defined social marketing strategies pp. 121-127

Michael Nycyk and Craig Mack

Google’s algorithm undergoes enormous shifts to prioritise content focused on expertise, authoritativeness and trustworthiness pp. 128-136

Lily Ray

Factors influencing the success of social media posts: A quantitative analysis of over 60 million Facebook posts pp. 137-147

Jan Lies and Sascha Fuß

#SocialTV: Engaging viewers through social media pp. 148-162

Janée N. Burkhalter and Natalie T. Wood

A comparative study of face-to-face word-of-mouth and social electronic word-of-mouth pp. 163-176

Junga Kim and Chunsik Lee

#DeleteFacebook and the consumer backlash of 2018: How social media fatigue, consumer (mis)trust and privacy concerns shape the new social media reality for consumers pp. 177-188

Laura F. Bright, Gary B. Wilcox and Hayley Rodriguez

Volume 7, issue 1, 2019

Editorial pp. 4-5

Simon Beckett

A framework for full-stack user experience strategy: Product, practice and purpose pp. 6-27

Ben Judy and Lily Bather

‘On-demanding’: 12 social media trends that are opening up new opportunities for advertisers pp. 28-34

Kieley Taylor

Winning in social: A blueprint for progressing enterprise social maturity pp. 35-43

Chris Thomas

Digital influence: The rise of modern-day influencer marketing and key implications for global business leaders pp. 44-52

Joel Backaler

Organisation-led engagement with consumers in hidden social spaces pp. 53-67

Ria Wiid, Paul Hurley, Paulo Mora-Avila and Jon Salmon

Instant consumer response: An examination of the paths influencing the effectiveness of mobile advertising pp. 68-87

Ying Wang and Jing Jiang

Children on social media: An exploratory study of their habits, online content consumption and brand experiences pp. 88-97

Teresa Treviño and Flor Morton

Volume 6, issue 4, 2019

Editorial pp. 292-293

Simon Beckett

Quantifying the importance, contribution and efficiency of Cotton Inc.’s paid, owned and earned media through customer journey modelling pp. 294-311

Joann Sciarrino, Jim Friedman, Todd Kirk, Kim S. Kitchings and John Prudente

Diagnosing the reason for a website’s loss in traffic pp. 312-322

Marie Haynes

Attracting tomorrow’s talent today: Digital marketing strategies to recruit the workforce of the future pp. 323-331

Tamara Snyder and Mike Schaffer

Restoring trust and rebuilding reputation: The critical roles of corporate purpose, earned media and the new CEO mandate pp. 332-340

Larry Weber

Adapting to digital marketing regulations: The impact of the General Data Protection Regulation on individualised, behaviour-based marketing techniques pp. 341-348

Nathaniel Sposit

Digital upcycling: Working with content we already have pp. 349-356

Philip Woodward

Take me out to the Facebook page pp. 357-370

Caitlin Moyer, Robert J. Griffin and James Pokrywczynski

Does brand logo matter in social media marketing? The moderating role of brand logo and brand equity in brand evaluation pp. 371-383

Sangwon Lee

Volume 6, issue 3, 2018

Editorial pp. 196-197

Simon Beckett

Sharing sustainability stories: Case study of social media content curation for Canada Research Connections pp. 198-210

Jaigris Hodson, Ann Dale and Jaime Clifton-Ross

Higher engagement and higher returns: The benefits of trust in e-mail marketing pp. 211-220

Richard Gibson and Guy Hanson

The rise of social purpose and its impact on brand success pp. 221-227

Angela Everitt

Better stories for social media branding pp. 228-240

Francisco J. Conejo

Driving positive engagement through purpose pp. 241-248

Laura Kline

Achieving customer experience excellence at seven critical life cycle points pp. 249-258

Ernan Roman and Scott Emmons

Trust in native advertising: The neuroscience behind the processing of branded content pp. 259-272

Beth Egan, Leanne Hirshfield, Mark R. Costa and Noah Buntain

Social media celebrities as influencers in brand communication: An empirical study on influencer content, its advertising relevance and audience expectations pp. 273-282

Castulus Kolo and Florian Haumer

Volume 6, issue 2, 2018

Editorial pp. 100-101

Simon Beckett

How ELLE leverages customer relationships to deepen brand engagement pp. 102-109

Laura Elton and Lisa Lopez

Creating and promoting an expertise-driven brand pp. 110-117

Lee Frederiksen and John Tyreman

Dynamic virality: A review of the Ice Bucket Challenge pp. 118-127

James M. Leonhardt and Amanda Ball

Shifting processes: How to enable marketers to leverage a self-service platform pp. 128-136

Laura Price

Why the General Data Protection Regulation is likely to disrupt core digital marketing channels in Europe pp. 137-142

Marcus Hemsley

Building an optimised information architecture through collaboration pp. 143-148

Lauren Polinsky

Boosting pay-per-click performance by combining search and social audience data pp. 149-159

Ben Wood

Breaking down the Facebook auction pp. 160-167

Clark Boyd and Ximena Sanchez

‘When entertaining isn’t enough’: Fan motivation and word of mouth spreading of fan interests pp. 168-180

Courtney Plante, Daniel Chadborn and Stephen Reysen

Social media’s return on investment in an integrated marketing campaign: Media mix modelling pp. 181-190

Gary B. Wilcox, Kristen Sussman and Arnold Chung

Volume 6, issue 1, 2018

Editorial pp. 4-5

Simon Beckett

The keys to social media success in a professional environment: Develop shareable content and build brand ambassadors pp. 6-16

Jason Carlton

The definitive guide to local search ranking factors pp. 17-27

Dan Leibson and Andrew Shotland

Creating an integrated digital marketing strategy: Using cross-channel data to build intelligent strategies pp. 28-39

Hannah Thorpe

Six-step method for healthcare social media storytelling pp. 40-47

Mariah Obiedzinski

Paid search + social: Teamwork makes the dream work pp. 48-53

Tara Siegel

Early prevention of accessibility issues pp. 54-61

Aidan Tierney

Exploring the relationships among paid search budget, social media presence and online performance: An examination of the US e-commerce industry pp. 62-74

Pelin Bicen and Naveen Gudigantala

Guerrilla marketing in social media: The age of marketing outside the box pp. 75-86

Nikos Schiniotakis and Katerina Divini

Developing the next-generation Don Draper pp. 87-92

Valerie K. Jones