Journal of Digital & Social Media Marketing

2013 - 2025

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Volume 6, issue 4, 2019

Editorial pp. 292-293

Simon Beckett

Quantifying the importance, contribution and efficiency of Cotton Inc.’s paid, owned and earned media through customer journey modelling pp. 294-311

Joann Sciarrino, Jim Friedman, Todd Kirk, Kim S. Kitchings and John Prudente

Diagnosing the reason for a website’s loss in traffic pp. 312-322

Marie Haynes

Attracting tomorrow’s talent today: Digital marketing strategies to recruit the workforce of the future pp. 323-331

Tamara Snyder and Mike Schaffer

Restoring trust and rebuilding reputation: The critical roles of corporate purpose, earned media and the new CEO mandate pp. 332-340

Larry Weber

Adapting to digital marketing regulations: The impact of the General Data Protection Regulation on individualised, behaviour-based marketing techniques pp. 341-348

Nathaniel Sposit

Digital upcycling: Working with content we already have pp. 349-356

Philip Woodward

Take me out to the Facebook page pp. 357-370

Caitlin Moyer, Robert J. Griffin and James Pokrywczynski

Does brand logo matter in social media marketing? The moderating role of brand logo and brand equity in brand evaluation pp. 371-383

Sangwon Lee

Volume 6, issue 3, 2018

Editorial pp. 196-197

Simon Beckett

Sharing sustainability stories: Case study of social media content curation for Canada Research Connections pp. 198-210

Jaigris Hodson, Ann Dale and Jaime Clifton-Ross

Higher engagement and higher returns: The benefits of trust in e-mail marketing pp. 211-220

Richard Gibson and Guy Hanson

The rise of social purpose and its impact on brand success pp. 221-227

Angela Everitt

Better stories for social media branding pp. 228-240

Francisco J. Conejo

Driving positive engagement through purpose pp. 241-248

Laura Kline

Achieving customer experience excellence at seven critical life cycle points pp. 249-258

Ernan Roman and Scott Emmons

Trust in native advertising: The neuroscience behind the processing of branded content pp. 259-272

Beth Egan, Leanne Hirshfield, Mark R. Costa and Noah Buntain

Social media celebrities as influencers in brand communication: An empirical study on influencer content, its advertising relevance and audience expectations pp. 273-282

Castulus Kolo and Florian Haumer

Volume 6, issue 2, 2018

Editorial pp. 100-101

Simon Beckett

How ELLE leverages customer relationships to deepen brand engagement pp. 102-109

Laura Elton and Lisa Lopez

Creating and promoting an expertise-driven brand pp. 110-117

Lee Frederiksen and John Tyreman

Dynamic virality: A review of the Ice Bucket Challenge pp. 118-127

James M. Leonhardt and Amanda Ball

Shifting processes: How to enable marketers to leverage a self-service platform pp. 128-136

Laura Price

Why the General Data Protection Regulation is likely to disrupt core digital marketing channels in Europe pp. 137-142

Marcus Hemsley

Building an optimised information architecture through collaboration pp. 143-148

Lauren Polinsky

Boosting pay-per-click performance by combining search and social audience data pp. 149-159

Ben Wood

Breaking down the Facebook auction pp. 160-167

Clark Boyd and Ximena Sanchez

‘When entertaining isn’t enough’: Fan motivation and word of mouth spreading of fan interests pp. 168-180

Courtney Plante, Daniel Chadborn and Stephen Reysen

Social media’s return on investment in an integrated marketing campaign: Media mix modelling pp. 181-190

Gary B. Wilcox, Kristen Sussman and Arnold Chung

Volume 6, issue 1, 2018

Editorial pp. 4-5

Simon Beckett

The keys to social media success in a professional environment: Develop shareable content and build brand ambassadors pp. 6-16

Jason Carlton

The definitive guide to local search ranking factors pp. 17-27

Dan Leibson and Andrew Shotland

Creating an integrated digital marketing strategy: Using cross-channel data to build intelligent strategies pp. 28-39

Hannah Thorpe

Six-step method for healthcare social media storytelling pp. 40-47

Mariah Obiedzinski

Paid search + social: Teamwork makes the dream work pp. 48-53

Tara Siegel

Early prevention of accessibility issues pp. 54-61

Aidan Tierney

Exploring the relationships among paid search budget, social media presence and online performance: An examination of the US e-commerce industry pp. 62-74

Pelin Bicen and Naveen Gudigantala

Guerrilla marketing in social media: The age of marketing outside the box pp. 75-86

Nikos Schiniotakis and Katerina Divini

Developing the next-generation Don Draper pp. 87-92

Valerie K. Jones

Volume 5, issue 4, 2017

Editorial pp. 320-321

Simon Beckett

Protecting the brand in the era of fake news: Why brands need advertisement verification tools pp. 322-331

Ginny Marvin and Seth Meisel

Best practices for producing stories on Instagram pp. 332-340

Erica Nardello

The rise of media analytics pp. 341-352

Peter Wickwire

Identity-related motivations online: Falk–s framework applied to US museum websites pp. 353-369

Sarah Wambold and Marty Spellerberg

Creating accessible online forms pp. 370-378

Jonathan Whiting

Accessibility gotchas with CAPTCHAs pp. 379-390

Jennifer LoCascio Gauvreau

Quantifying the influence of consumer reviews via text analysis pp. 391-402

Oshin Anand, Praveen Ranjan Srivastava and Atanu Rakshit

Social media in small business operations pp. 403-416

Lakshmi Goel, Pingying Zhang and Sven-Volker Rehm

Volume 5, issue 3, 2017

Editorial pp. 212-213

Hagen Wenzek

Basware's journey to modern business-to-business performance marketing pp. 214-220

Ceri Jones

A data-driven approach to government social media pp. 221-227

Bryan Proehl

How to build high impact content: A case study in museum online content strategy pp. 228-235

Ryan Dodge

The power of feeds: How to build strong underlying data to drive successful digital marketing programmes pp. 236-245

Melissa Reilly and Todd Bowman

Accessibility research study: Humanising the need for inclusive design pp. 246-254

Monica Reha, David Sloan and Sarah Horton

Searching and finding: A lifelong quest pp. 255-269

Sabrina Duda and James Barley

Practical data science for the web professional pp. 270-279

Michael Nescot

Why single sign-on is so expensive and what you can do to reduce costs pp. 280-290

Jessica D. Moore, Vlad Oprica and Dave Gallerizzo

Maintaining a WordPress site for long-term security pp. 291-302

Elizabeth Coppinger

Native advertising: A close look at an emerging advertising unit pp. 303-316

David Kamerer

Volume 5, issue 2, 2017

Editorial pp. 116-117

Hagen Wenzek

Lover of discounts, unicorns and tacos: Progressive's Flo in social media pp. 118-129

James M. Leonhardt and Ryan E. Cruz

The attribution challenge: How to get real business value out of it pp. 130-138

Adam Proehl

How to use social media to deliver excellent customer service pp. 139-145

Jessica Milcetich

How to get the most from WeChat pp. 146-152

Alexis Bonhomme

Turbo-boost success with a supercharged framework for strategic visioning pp. 153-174

Sarah Weise and Carrie-Ann Barrow

How Instagram content affects brand attitudes and behaviour pp. 175-188

Ming (Bryan) Wang and Valerie K. Jones

Improving social media brand personas using archetypes pp. 189-202

Francisco J. Conejo

Volume 5, issue 1, 2017

Editorial pp. 4-5

Simon Beckett

As programmatic advertising becomes the new normal, how can advertisers create greater consumer engagement and publishers ensure greater return? pp. 6-17

Tony Bishop

Size, quantity and management capabilities: How Google updates AdWords to increase revenue pp. 18-27

Andy Taylor

Blurring the lines between sales and marketing: Influencing sales through customer-segmented social media marketing pp. 28-38

Erica Melchior

Search engine optimisation in 2017: A new world where old rules still matter pp. 39-60

Brian Alpert

How real-time analytics changes the face of the sports betting industry pp. 61-75

Andrew W. Pearson

Using emoji effectively in marketing: An empirical study pp. 76-95

Chi Hong Leung and Winslet Ting Yan Chan

Engaging fans on social media in US minor league soccer: A content analysis of consumer promotion on Facebook, Twitter and Instagram pp. 96-109

Julie D. Lanzillo and Margaret C. Stewart