Journal of Digital & Social Media Marketing

2013 - 2025

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Volume 3, issue 4, 2016

Editorial pp. 292-293

Simon Beckett

Seeing the wood for the trees: Fixing large undefined problems in digital marketing pp. 294-303

Michael Mooney and Stephanie Slobodian

Get the most out of web traffic: Tactics and strategies to increase on-site conversion pp. 304-313

Pedram Farsaii

Publish or perish: Why chief marketing officers must become publishers to drive growth pp. 314-330

Bruce H. Rogers

The seven most effective digital marketing strategies for banks pp. 331-337

Matt Wilcox

Analysing brand sentiment with social media and open source Big Data tools pp. 338-347

Ankur Gupta and Kishore Jhunjhunwala

Business is calling: Click-to-call and mobile marketing pp. 348-352

John Busby

Hashtag hijacking: What it is, why it happens and how to avoid it pp. 353-362

Petros Xanthopoulos, Orestis Panos Panagopoulos, Georgios A. Bakamitsos and Elizabeth Freudmann

The impact of social media on return on investment: Registrations and revenue pp. 363-371

Gary B. Wilcox and Mercer Moore

Marketing health insurance in social media: A two-stage approach pp. 372-380

James M. Leonhardt and Tim Query

Volume 3, issue 3, 2015

Editorial pp. 197-198

Simon Beckett

Social media storytelling at scale pp. 199-208

Dan Zucker

Revamping and rebooting your paid search campaign: Optimising paid search activity for success pp. 209-216

Ben Irons

Determining the right social media networks for your business pp. 217-228

Victoria Edwards

Online engagement, offline action pp. 229-235

Hannah Mitchell and Hannah Perry

How technology is causing an evolution and revolution in media pp. 236-244

Caspar Schlickum

#Delayed, disrupted, disappointed, dismayed, déjà vu: Connecting with delayed passengers in real time using social media and app-based research pp. 245-248

Andy Barker and Keith Bailey

Content aggregation as a means to identify trends: The case of the iPhone 5s pp. 249-261

Jaigris Hodson, Gilbert V. Wilkes Iv and Chris Daellenbach

Comparing analysis of social media content with traditional survey methods of predicting opening night box-office revenues for motion pictures pp. 262-278

Hossien L. Najafi and Darryl W. Miller

Integrating mobile into marketing strategy pp. 279-287

Aine Doherty, James Kearns and Vicky O’Rourke

Volume 3, issue 2, 2015

Editorial pp. 101-102

Simon Beckett

The digital consumer: Building attractive digital environments to increase engagement, views, shares and sales pp. 103-113

Larry Weber and Peter Prodromou

Mobile marketing and paid search: Advertising’s way of the future pp. 114-124

Diane Pease

Multi-channel attribution and its role in marketing investment pp. 125-134

Nick M. Necsulescu

China’s social and mobile companies set to shake the tech world pp. 135-150

Andrew W. Pearson

Winning back your subscriber list to maximise e-mail marketing return on investment pp. 151-168

Guy Hanson and Richard Gibson

Social media: Entering the conversation pp. 169-174

Alan Wilson

Tapping into user habits to create a strong digital presence pp. 175-182

Toby Chishick

The death of television commercials: Using social videos to enhance engagement and conversions pp. 183-188

Ayman Jaber

Here to stay or a thing of the past? A study into the perception of quick response codes pp. 189-199

Monica B. Fine and Melissa N. Clark

Volume 3, issue 1, 2015

Editorial pp. 4-4

Daryn Moody

Social media: The e-mail slayer? pp. 5-10

Thai Randolph and Daniel Eno

Integrating social media at Sky Deutschland pp. 11-20

Selena Gabat

Going viral on YouTube pp. 21-30

James M. Leonhardt

Human data: The powerful differentiator for Fedex, MassMutual and Gilt pp. 31-36

Ernan Roman and Mike Rude

Capturing the consumer in a constant stream of content pp. 37-44

Matt Gentile

Emerging trends within paid search marketing pp. 45-51

Gemma Howley

People, the channel pp. 52-58

Meghan Falter and Sam Haseltine

The impact of digital and social media on branding pp. 59-72

Jack Yan

Cross-device advertising: How to navigate mobile marketing’s next big opportunity pp. 73-79

Jon Buss

Let’s make them talk: An exploratory study on word of mouth and social media pp. 80-94

Flor Morton, Teresa Treviño and César Sepúlveda

Volume 2, issue 4, 2015

Editorial pp. 305-306

Daryn Moody

Unlocking the power of data under the new EU General Data Protection Regulation pp. 307-310

Darren Verrian and Ardi Kolah

The future of digital banking: A conversation with Miguel-Ángel Rodríguez-Sola, Group Director for Digital, Marketing & Customer Development, Lloyds Banking Group pp. 311-316

Miguel-Ángel Rodríguez-Sola

Designing robust strategies for the digital age pp. 317-326

Jacques Bughin

The agency selection process: More than just a numbers game pp. 327-332

Maarten L. Albarda

Personalisation along the customer journey pp. 333-337

Christopher Reynolds

Digital success through data and analytics maturity pp. 338-344

David Booth

Surfing social-media waves to propel a brand’s momentum: What wave, and when and how to ride it to perfection pp. 345-350

Wilfried R. Vanhonacker

Social media risk: Closing the management gap to safeguard reputation and productivity pp. 351-357

James Leavesley

Mayhem in social media pp. 358-365

James M. Leonhardt and Savannah Johnston

How does sense of virtual community impact users’ content production in the social media context? pp. 366-381

Ying Wang and Weizhen Lei

Plug away: Disclosure of material connections in style blogs pp. 382-392

David Kamerer

Volume 2, issue 3, 2014

Editorial pp. 209-210

Daryn Moody

Building a goal-driven social strategy that delivers business results pp. 211-216

Tamar Rimmon

The momentum strategy: Riding viral waves in social media space pp. 217-227

Wilfried R. Vanhonacker

Digital media as ‘big data’: Retailing evidence from Belgium pp. 228-237

Jacques Bughin

Social media marketing and the law pp. 238-246

Phil Sherrell and Ruth Boardman

Real time: The next frontier for analytics pp. 247-257

Andrew W. Pearson

Digital halo: Strategies for building online personal reputations pp. 258-268

Mark Chong and Sangeet Choudary

The interplay of website aesthetics and information quality on website trust pp. 269-280

Subhash Jha, Marla B. Royne and Ankit Kesharwani

Mobile devices open the door to young readers pp. 281-285

Alan Wilson

How social media can strengthen donor relationships pp. 286-299

Julie A. Roe and Bruce L. Lazar

Volume 2, issue 2, 2014

Data-driven advertising: Automation or emotion? pp. 108-109

Alan Schulman

Thinking differently about Pinterest pp. 110-117

Bob Gilbreath

Increasing sales by engaging the customer at every touch point: Case study of Homebase pp. 118-124

Paul Loft

Leveraging influencers to tell an authentic brand story and drive return on investment: Case study of Travel Alberta and Expedia Media Solutions pp. 125-130

Noah Tratt

Delivering personalised digital experiences to customer segments of one: Case study of SAP pp. 131-138

Shawn Burns

Delivering an effective click-and-collect strategy: A retailer case study pp. 139-152

Will Lockie

What Panda 4.0 means for online businesses pp. 153-158

Daniel Kingshott and Al Keck

Corporate blogs, social media links and firm performance: A study of Fortune 500 companies pp. 159-175

Yujie Wei, Pingping Song and Brian Rutherford

Social media in small and medium enterprises pp. 176-184

Lakshmi Goel, Gerry Blackwood and Karina Person

Social media use by legislative offices for constituent communications pp. 185-194

Thomas Kim Hixson

Consumer news preferences for mobile applications pp. 195-203

Monica B. Fine and Melissa N. Clark

Volume 2, issue 1, 2014

Editorial pp. 5-6

Daryn Moody

Delivering successful business-to-business marketing: The fight between the left and right-hand side of the brain pp. 7-11

Dan Robb

Content and distribution are the keys to brand building on the social web pp. 12-18

Jonathan Perelman

Data mining for CRM: Towards an integrative approach pp. 19-26

Jacob Metro

How the digital sales professional will change marketing’s customer intelligence pp. 27-34

Peter Robinson and Elissa Guerra

Big data, pharmaceutical marketing and healthcare pp. 35-39

Ben Wolin

#ThinkAgain: How regulator guidance can impact social media marketing pp. 40-47

Tom Chernaik and Sam Ford

Digital marketing strategies for entering the Chinese market pp. 48-56

Mathew Mcdougall

Social media risk: Taming the tiger without stifling innovation pp. 57-63

James Leavesley

The psychology of the social shopper pp. 64-69

Philip Briffett

Lead-generating social media strategies using the social media performance model: The B2B connection pp. 70-78

Gary B. Wilcox and Kristen Sussman

Marketing strategies to alleviate risk and build trust for emerging online brands: Case of an Asian cosmetic brand entering into the USA pp. 79-90

Sarah (Song) Southworth and Minjeong Kim

Organisational approaches to brand identity on social media: Comparing brand websites and Facebook pages pp. 91-102

Adam Peruta, William Ryan and Gregory Acquavella