Journal of Digital & Social Media Marketing

2013 - 2025

From Henry Stewart Publications
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Volume 2, issue 4, 2015

Editorial pp. 305-306

Daryn Moody

Unlocking the power of data under the new EU General Data Protection Regulation pp. 307-310

Darren Verrian and Ardi Kolah

The future of digital banking: A conversation with Miguel-Ángel Rodríguez-Sola, Group Director for Digital, Marketing & Customer Development, Lloyds Banking Group pp. 311-316

Miguel-Ángel Rodríguez-Sola

Designing robust strategies for the digital age pp. 317-326

Jacques Bughin

The agency selection process: More than just a numbers game pp. 327-332

Maarten L. Albarda

Personalisation along the customer journey pp. 333-337

Christopher Reynolds

Digital success through data and analytics maturity pp. 338-344

David Booth

Surfing social-media waves to propel a brand’s momentum: What wave, and when and how to ride it to perfection pp. 345-350

Wilfried R. Vanhonacker

Social media risk: Closing the management gap to safeguard reputation and productivity pp. 351-357

James Leavesley

Mayhem in social media pp. 358-365

James M. Leonhardt and Savannah Johnston

How does sense of virtual community impact users’ content production in the social media context? pp. 366-381

Ying Wang and Weizhen Lei

Plug away: Disclosure of material connections in style blogs pp. 382-392

David Kamerer

Volume 2, issue 3, 2014

Editorial pp. 209-210

Daryn Moody

Building a goal-driven social strategy that delivers business results pp. 211-216

Tamar Rimmon

The momentum strategy: Riding viral waves in social media space pp. 217-227

Wilfried R. Vanhonacker

Digital media as ‘big data’: Retailing evidence from Belgium pp. 228-237

Jacques Bughin

Social media marketing and the law pp. 238-246

Phil Sherrell and Ruth Boardman

Real time: The next frontier for analytics pp. 247-257

Andrew W. Pearson

Digital halo: Strategies for building online personal reputations pp. 258-268

Mark Chong and Sangeet Choudary

The interplay of website aesthetics and information quality on website trust pp. 269-280

Subhash Jha, Marla B. Royne and Ankit Kesharwani

Mobile devices open the door to young readers pp. 281-285

Alan Wilson

How social media can strengthen donor relationships pp. 286-299

Julie A. Roe and Bruce L. Lazar

Volume 2, issue 2, 2014

Data-driven advertising: Automation or emotion? pp. 108-109

Alan Schulman

Thinking differently about Pinterest pp. 110-117

Bob Gilbreath

Increasing sales by engaging the customer at every touch point: Case study of Homebase pp. 118-124

Paul Loft

Leveraging influencers to tell an authentic brand story and drive return on investment: Case study of Travel Alberta and Expedia Media Solutions pp. 125-130

Noah Tratt

Delivering personalised digital experiences to customer segments of one: Case study of SAP pp. 131-138

Shawn Burns

Delivering an effective click-and-collect strategy: A retailer case study pp. 139-152

Will Lockie

What Panda 4.0 means for online businesses pp. 153-158

Daniel Kingshott and Al Keck

Corporate blogs, social media links and firm performance: A study of Fortune 500 companies pp. 159-175

Yujie Wei, Pingping Song and Brian Rutherford

Social media in small and medium enterprises pp. 176-184

Lakshmi Goel, Gerry Blackwood and Karina Person

Social media use by legislative offices for constituent communications pp. 185-194

Thomas Kim Hixson

Consumer news preferences for mobile applications pp. 195-203

Monica B. Fine and Melissa N. Clark

Volume 2, issue 1, 2014

Editorial pp. 5-6

Daryn Moody

Delivering successful business-to-business marketing: The fight between the left and right-hand side of the brain pp. 7-11

Dan Robb

Content and distribution are the keys to brand building on the social web pp. 12-18

Jonathan Perelman

Data mining for CRM: Towards an integrative approach pp. 19-26

Jacob Metro

How the digital sales professional will change marketing’s customer intelligence pp. 27-34

Peter Robinson and Elissa Guerra

Big data, pharmaceutical marketing and healthcare pp. 35-39

Ben Wolin

#ThinkAgain: How regulator guidance can impact social media marketing pp. 40-47

Tom Chernaik and Sam Ford

Digital marketing strategies for entering the Chinese market pp. 48-56

Mathew Mcdougall

Social media risk: Taming the tiger without stifling innovation pp. 57-63

James Leavesley

The psychology of the social shopper pp. 64-69

Philip Briffett

Lead-generating social media strategies using the social media performance model: The B2B connection pp. 70-78

Gary B. Wilcox and Kristen Sussman

Marketing strategies to alleviate risk and build trust for emerging online brands: Case of an Asian cosmetic brand entering into the USA pp. 79-90

Sarah (Song) Southworth and Minjeong Kim

Organisational approaches to brand identity on social media: Comparing brand websites and Facebook pages pp. 91-102

Adam Peruta, William Ryan and Gregory Acquavella

Volume 1, issue 4, 2014

Editorial pp. 317-318

Daryn Moody

21st-century digital marketing pp. 319-323

Ewelina Aiossa

Social media and the law in India pp. 324-326

Ardi Kolah, Suren Sista and R. Rajesh Babu

Community-led marketing for mobile games: Rovio’s fans first strategy pp. 327-334

Saara Bergstrom

How digital and social media helped 100-year-old Louisville Slugger brand stay relevant pp. 335-339

Matt Whitaker and Kyle Schlegel

Using social data to develop social intelligence: Case study of Cisco pp. 340-348

Leslie Lau

An introduction to digital engagement in China pp. 349-364

James Keady

The omni-channel customer experience: Driving engagement through digitisation pp. 365-372

Ravi Bhalla

Engaging consumers through conversations: A management framework for greater performance across converged channels pp. 373-381

Paul Pangaro and Hagen Wenzek

To app or not to app — And how pp. 382-390

Suresh Ramaswamy and Katherine Liew

Empowered and engaged: Exploring social media best practices for nonprofits pp. 391-403

Tessa Warner, Alexis Abel and Frauke Hachtmann

`Multichannel Marketing Ecosystems: Creating Connected Customer Experiences;` Edited by Markus Ståhlberg and Ville Maila pp. 404-405

Hagen Wenzek

Volume 1, issue 3, 2013

Editorial pp. 221-222

Daryn Moody

What if your bakery behaved like a bank? Case study of Deutsche Bank pp. 223-227

Carla Mouchbahani

Not-for-profit digital and social media strategy — From zero to hero: Case study of Special Olympics Australia pp. 228-235

Peter Wilson and Alex Mcneilly

How online tech is becoming loved in an offline industry: Case study of 3663 pp. 236-242

Nicholas Weber

Paid, earned and owned media: Convergence in social media pp. 243-250

Christy Belden

E-mail’s not dead — it’s just on the move: Planning for mobile e-mail pp. 251-257

Kristin Luck and Aaron Jue

The value of long-term client and search agency relationships in a digital world pp. 258-264

Irv Brechner

Emotion and feedback: The keys to customer engagement pp. 265-273

Mike Mcmaster and Gary Schwartz

The battle for the future of search and social: Facebook Graph Search in a broader strategic context pp. 274-282

Marc Blinder

Choosing between social media platforms and understanding the markets they reach pp. 283-291

Nigel Taylor

Building green brands with social media: Best practices from case studies pp. 292-311

Avinandan Mukherjee and Naz Onel

Volume 1, issue 2, 2013

Editorial pp. 116-116

Daryn Moody

Using digital and social media to execute a smoking cessation contest: Case study of the QUITPLAN Services QuitCash Challenge pp. 117-127

Molly Hull, Mike Sheldon and Marietta Dreher

The role of content in creating meaningful conversations online: Case study of Henkel Beauty Care’s digital campaign in Germany pp. 128-135

Sonja Briffett and Steffen Ruebke

Tailoring websites to the user for increased conversion: Case study of Wild Dunes Resort pp. 136-143

Andressa Chapman

Implementing a social media policy in a traditional media company: Case study of TC Transcontinental pp. 144-151

Jean-Francois Denault and Hervé Jodoin

Long live the relationship pp. 152-156

Shelley W. Greene

Cut through the fog: How to act on website data pp. 157-171

Brian Alpert

Confessions from the nonprofit world: How nonprofits are using social media (and how they need to change their approach) pp. 172-181

Ryan Goodenough

Corporate blogging and virtual communities pp. 182-191

Bradley Jobling

Integrating social media with mobile, online and other marketing channels pp. 192-200

Andrew Pearson

Web 2.0 marketing: The need for a new research agenda for social marketing pp. 201-215

Jennifer Dooley, Sandra C. Jones and Don Iverson

Volume 1, issue 1, 2013

Editorial pp. 4-5

Daryn Moody

The social enterprise: Building a digitally driven business to gain competitive advantage pp. 6-16

Larry Weber

How to grow fans, create relevant content and increase engagement on Facebook: Case study of JUST EAT pp. 17-23

Tess Tucker

RNIB’s Talking Books engagement campaign: A case study pp. 24-31

Paul Mccartney and Karen Pierre

Creating meaningful customer experiences and campaigns in social media: Case study of O2 (Telefónica UK) pp. 32-38

Kristian Lorenzon

Beyond open rate: Why it is time for e-mail marketers to think reach, frequency, impact pp. 39-55

Dela Quist

Social media: Listening to act, listening to learn pp. 56-67

Gina Pingitore and Jeremy Detgen

Social media and collaboration: A board’s eye view pp. 68-73

Madlen Nicolaus and Michael Bayler

Mass communication on social media: Strategy for scaling up personal conversations pp. 74-81

Agmon David Porat

EU privacy and electronic communications regulations pp. 82-91

Ardi Kolah

Defining social media ‘marketing multipliers’ pp. 92-108

Don E. Schultz and Martin P. Block